Where Pop Culture Meets PR

This week, Jacki and Lyle are joined by the absolutely incredible, inspirational Sophia Aubrey Drake. Sophia is a transgender woman currently living in Japan, where she is studying Japanese alongside her work in the games industry. Sophia has had a remarkable career. She initially worked for GAME and EA, and has been a languages teacher, a video games specialist at the National Video Game Museum,...

This week, Jacki and Lyle record a much anticipated episode. That's right, listeners - this week, Jacki and Lyle are joined by none other than Scott Fulton. PR professional. Investment analyst. Investor relations executive. And, crucially...Lyle's dad! Scott trained as an economist, and entered stockbroking in the City of London in 1988 as an equity investment analyst working at Credit Commercial...

This week, Jacki and Lyle are joined by the brilliant Andrew Richardson - Managing Director of the Home House Collection. In an interesting and insightful episode, Andrew discusses his career journey, from globetrotting chef, to operations manager, to his position today as Managing Director of the fantastic Home House Collection - a collection of two private members clubs situated in the heart of...

This week, Jacki and Lyle welcome the wonderful Sam Patchett to the podcast. Sam is one of the founders of Profile - a new London-based PR agency specialising in Executive Profiling - where he is now also the Client Director. Sam previously worked as a press secretary and political advisor in his native New Zealand, before moving into PR there with SweeneyVesty. Sam later moved to the United Kingd...

This week, Jacki and Lyle embark on the much anticipated Interview Technique episode! In an incredibly informative and open discussion, Jacki and Lyle discuss their own experiences of interviews, both in terms of being interviewed and being the interviewer. Jacki analyses the importance of body language in an interview, and how all an employer wants to see in an interview situation is the applican...

This week, having recently covered the incredible broad topic of starting your own business, Jacki and Lyle take it one step further. You've set your business up - now it's time to grow that business! In a wide-ranging and insightful episode, Jacki and Lyle open up about their own experiences of expanding their business and the successes and difficulties they have encountered. Jacki mentions how,...

This week, Jacki and Lyle discuss the crucial and at times explosive topic of crisis preparations in PR. In an ironically thinly prepared chat due to the busy nature of both Jacki and Lyle's schedules, and with Jacki recording live from an office in the midst of renovation and refurbishment, our hosts talk through what it means to be prepared for a crisis and how to piece together a clear and effi...

This week, Jacki and Lyle are joined by the wonderful Selen Lun, professional artist, performer, creative, and founder of both the Lun Family Company and live virtual and extended reality events company XREventIst. In a wide-ranging and intriguing episode, Selen talks about her career journey so far, and how the Covid pandemic led to a change in direction from a career in performance and the theat...

This week, Jacki and Lyle discuss one of the biggest topics in the business world - recruitment. In an open and intriguing episode, Jacki discusses her first job and how she still looks back on it as a career highlight, as well as how university wasn't always the plan before some sound advice from her father. Lyle opens up about his brilliant experience with the Young Shakespeare Company, and how...

This week, Jacki and Lyle discuss a topic that gripped the nation earlier this month. That's right - The Rest Is PR has its say on Gary Lineker vs. the BBC. In a compelling episode, Jacki discusses what her strategy might have been had she been the one advising the BBC, and also throws her hat in the ring to do just that should the same situation arise again! Lyle outlines his views on the subject...

This week, Jacki and Lyle are joined by Ksenia Yurkina, Head of Marketing at Apptica. Apptica, based in Nicosia in Cyrpus, is a Mobile Ad Intelligence and Market Analytics Tool that provides accurate data on over 10 million apps worldwide. In a wide-ranging episode, Ksenia discusses her career so far and what made her shift from working for a luxury hotel company to the world of ads, apps and tech...

This week, Jacki and Lyle discuss a topic which is very close to their heart - starting your own business. In a wide-ranging and open conversation, both Jacki and Lyle open up on their own experience of the wild world of startups. Jacki talks through her journey from working in a startup business, and learning from her employer, to setting up her own company and watching it grow exponentially at a...

This week, Jacki and Lyle discuss a phenomenon that is growing exponentially across the globe - influencer marketing. Becoming an influencer is becoming an increasingly desirable career, with both the financial and reputational rewards on offer appealing to the younger generation in particular. But just what do we mean by an 'influencer'? What are the different types of influencer, and what type o...

On this week's episode, Jacki and Lyle are joined by the exceptional Batuhan Avucan. Batuhan is an entrepreneur, an advisor to Estonian game development studio Gamecan, and the founder & Managing Director of Türkiye’s leading games industry news and events company, Mobidictum. In an incredibly insightful conversation, Batuhan talks about his career journey so far, from budding game developer t...

Jacki and Lyle are joined this week by the wonderful Patty Toledo. Patty is currently Head of Creative Community at Playsense, Head of Content at Steel Media, and a Women In Games Ambassador. She speaks 7 languages, 4 fluently, and she is one of the driving forces behind the success of the recent Pocket Gamer Connects event in London, and many others of its kind. She is also a great friend of Jack...

This week, Jacki and Lyle are delighted to be joined by the wonderful Tom Pigott, CEO and Founder of the remarkable Ludo.ai. The team had been keen to get Tom on the pod for a while, and he didn't disappoint! In an intriguing discussion, Tom discusses his move into the world of AI. He describes how Ludo.ai came about after he spotted an opportunity to help game developers and studios who had exper...

This week, as the podcast celebrates 1000 streams across all platforms, Jacki and Lyle discuss a very important facet of the world of PR - the complex landscape of events! Whether it's presentations, speeches, forums or even just appearances at the many conferences held within certain industries, getting your clients to these events and prepping them accordingly is a huge part of being a PR profes...

In the latest episode of The Rest Is...PR, Jacki and Lyle are joined once again by the incredible Kelly Vero. In her second appearance on the pod, Kelly tells us all about how the truly wonderful metacrun.ch has developed over the last few months, before embarking on an in-depth debrief on all things 'World Economic Forum Annual Meeting 2023' which took place in Davos, Switzerland once again. In a...

In a bonus episode this week, Jacki and Lyle revisit a topic that has dominated public opinion all over the world in recent months - Prince Harry's new book, and the interviews he has conducted alongside this new release. In a frank, honest, and opinionated conversation, Jacki and Lyle discuss what Harry's aims are with this new book, whether anyone involved with either the Tom Bradby or Stephen C...

This week on The Rest Is...PR, Jacki and Lyle are joined the by the absolutely brilliant Eric Kress. Eric is the Principal at Gossamer Consulting Group, and one of the contributors to the sensational Deconstructor of Fun podcast. In an incredible career, Eric has also been a strategic consultant at the likes of Sega, Google and Warner Bros. Games, a Product and Marketing Manager at EA, and has an...

This week, Jacki and Lyle are joined by the incredible Dina-Perla Portnaar - owner of Dina-Perla Business, which is home to the remarkable platform The Integrity Talks. Dina-Perla is also a published author, with one of her books having been produced as a film previously. In a wide-ranging and insightful conversation, Dina-Perla talks to the team about her own career so far - how she started out i...

Happy New Year from The Rest Is...PR! This week, in the first episode of 2023, Jacki and Lyle discuss the topic of profile building and profile raising in the business world. Jacki discusses the work she has done with clients on raising their profile, giving the example of the wonderful Kelly Vero who has appeared on the podcast previously. Jacki also talks through how important profile building c...

Merry Christmas from everyone at The Rest Is PR! We hope you had a wonderful festive period, and Jacki and Lyle are back just before we leave 2022 behind and embark on an exciting 2023 with a episode discussing the broad topic of KPIs (key performance indicators) and key takeaways in the world of PR and beyond. Jacki tells the story of how agreeing to do a favour for a friend led to a chance encou...

This week, Jacki and Lyle are joined by the wonderful Richard Neve from Cognito Media (www.cognitomedia.com), an integrated PR, marketing communications and digital agency which specialises in finance, investment and technology. In an insightful and wide-ranging conversation, Richard discusses his career so far, from starting out as a journalist, to working in PR in-house at NBC Europe, before fou...

This week, in a spontaneously scheduled recording of the pod, Jacki and Lyle discuss a sector of PR that has become increasingly prominent over the last few months in particular - Celebrity PR. With former Health Secretary, Matt Hancock, having recently appeared on reality series 'I'm A Celebrity...Get Me Out Of Here', and the on the eve of the second instalment of the Netflix series 'Harry &...