Where Pop Culture Meets PR

This week, Jacki and Lyle tackle another specific area of the PR pantheon - Internal Communications. An often overlooked area of PR, Jacki and Lyle discuss their own experiences of internal comms. Jacki describes the internal comms structure she has adopted at Dimoso, and how important morale is among your employees and how crucial it is to keep everyone motivated and on message throughout your or...

On the latest episode of 'The Rest Is...PR', Jacki and Lyle discuss one of the podcast's most significant topics yet - Mental Health. In an open and honest conversation, Jacki and Lyle emphasise how important it is to be open and talk about your own mental health with others, be they family, friends or, crucially, with the amazing professionals who are there to help. Jacki describes dealing with h...

This week, Jacki and Lyle discuss a relatively recent addition to the PR arsenal - Social Media PR. They talk through the variety of platforms available to both individuals and businesses who are looking to use social media to boost their professional profiles, and how important it is to have someone with the right skillset in your team when building a social media portfolio. Jacki also discusses...

In the latest episode of The Rest Is...PR, Jacki and Lyle talk through another in the list of types of PR covered in the series - Strategic Communications. The discussion has a bit of a twist, however, as our hosts discuss strategic comms through the prism of a current affairs news story. Namely, the ongoing demonstrations organised by environmental protest organisation - Just Stop Oil. Using this...

This week, Jacki and Lyle are joined by the brilliant Ben Williams, Founder and Managing Director of Kiln, a digital transformation agency. Having previously worked as a Business Development Manager for Apple, a Trading Director at InMobi, and a Digital Director at Channel 4, Ben set up Kiln in 2019 and has never looked back! In a wide-ranging episode, Ben discusses his career to date, as well as...

This week, Jacki and Lyle chat to the wonderful Peggy Anne Salz - Lead Analyst & Founder at MobileGroove, Mobile Analyst at VentureBeat, Senior Contributor at Forbes, and Content Creator extraordinaire. As well as talking us through her incredible career - which also includes being on the board of the Mobile Marketing Association as Chief Content Officer - Peggy discusses how marketing has cha...

In an early edition of The Rest Is PR this week, Jacki and Lyle are joined by the wonderful Caroline Wheeler - Political Editor of The Sunday Times. Caroline has previously worked as Political Editor for the Sunday Express, before becoming Deputy Political Editor of The Sunday Times in 2017, and later assuming the role of Political Editor in 2021. Among the many stories she has broken include the...

Jacki and Lyle are back once again, this time diving into a specific type of PR - Crisis Management. Jacki discusses her own experience of working in crisis communications throughout her career, and Lyle opens up on the parallels he has experienced between crisis comms in the PR industry, and dealing with the many crises an actor encounters during a live theatre performance. They also both discuss...

This week, Jacki and Lyle are joined by the wonderful Rosie Coxshaw, Founder and Editor of Modern Woman (modernwoman.co). In a wide-ranging episode, Rosie discusses her career so far, and how she came to create the incredible Modern Woman platform which now helps so many woman in business in the mid-to-late stages of their careers. Rosie also tells the team about the Modern Woman podcast, and how...

This week, Jacki and Lyle are joined by the wonderful Daff Kjellström, Managing Director of Dimoso and all-round multimedia and marketing extraordinaire, to discuss the multimedia side to the PR industry. In a wide-ranging discussion, Daff talks us through his career so far and how being part of one of the most successful podcasts in Sweden and running his own digital marketing agency led to a mov...

Jacki and Lyle are back once again, but from very different parts of the world! With Lyle in West London and Jacki in Lisbon for a conference, this episode tackles the topic of networking and international travel in the PR industry. As ever, the original topic quickly turns to something altogether different, as Jacki and Lyle kick things off by discussing how much international travel is a part of...

This week, Jacki and Lyle delve into the complex world of remote working - a subject that has become increasingly prevalent over the last 3 years as the world has adapted to the global pandemic. They discuss how the move to remote working has affected their working lives, and how Dimoso was already prepared for the shift to remote working, having worked with clients remotely all over the world for...

This week, Jacki and Lyle are joined by the sensational Kelly Vero. As well as being the Editor-in-Chief of online publication, Metacrun.ch, and co-founder of NFT Consult and FinPlay AG, Kelly has also written eight books, two of which have appeared on the New York Times Best Seller List. In her career to date, Kelly has been a broadcast journalist at MTV, the PR for a death metal music label, a h...

Jacki and Lyle are back once again, and this week they tackle the art of storytelling in PR, with a particular emphasis on writing. They discuss how important a press release really is, and what to include when you are writing one. They also share stories of their first ever experiences of writing content in the PR industry, and how remaining on message is crucial when formulating pieces of writin...

This week, Jacki and Lyle get stuck into the art of pitching in PR. They discuss the importance of knowing your audience when it comes to pitching to journalists, and how sometimes the best coverage for a client can often come from the least obvious sources. Jacki also discusses her own experiences of pitching in PR, both to the media and to prospective clients, and Lyle outlines the many parallel...

Jacki and Lyle are joined by Lisa Bennett, an Account Director at Dimoso, to discuss the age old question - how on earth do you get into PR? Jacki, Lyle and Lisa open up about their own unique career journeys, as well as discussing what skills you need to successfully break into PR, and how it is important to be passionate about the sector of the industry you are looking to work in as you embark o...

It's finally here! Jacki Vause (CEO of Dimoso) and Lyle Fulton (professional actor-turned-occasional PR man) bring you the first episode of an exciting new podcast - The Rest Is PR . In this episode, Jacki and Lyle talk about what to expect from this new series, before discussing their respective journeys into the world of PR, and how success in the industry is measured more on the strength of pro...