Glen Cooper

What's Your Business Really Worth?

Business EN ↓ 7 episodes

What’s Your Business Really Worth? is the podcast for business owners who want to understand the true value of the company they’ve spent years building. Hosted by seasoned business broker, appraiser, and broker coach Glen Cooper, this show goes beyond surface-level valuations to explore what actually drives business value, buyer interest, and successful exits. Drawing on decades of experience helping entrepreneurs buy, sell, and grow businesses, Glen breaks down the real-world factors that impact valuation — from financial performance and owner dependency to market positioning, leadership, sys...

Author

Glen Cooper

Episodes

How to Value a Business Without Paying Thousands for an Appraisal 09.07.2026 17:41

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book Most business owners assume they need to spend thousands of dollars on a professional appraisal before selling their business. In this episode, I explain why that's usually the wrong first step. Instead, I walk you through a practical five-step process for getting multiple confidential opinions of value from experienced business brokers...

How Much Is My Business Worth? The Formula Every Seller Needs to Know 25.06.2026 14:43

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book https://www.amazon.com/Glen-Cooper-BUSINESS-BROKERAGE-Doesnt-ebook/dp/B0FLF28CJX/ How do you figure out what your business is really worth? Many business owners assume there's a simple formula—but the reality is that business valuation is one of the most misunderstood parts of selling a company. In this episode, I break down the valuatio...

The Biggest Mistake Owners Make When They Try to Sell a Business 18.06.2026 12:27

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book - https://www.amazon.com/Glen-Cooper-BUSINESS-BROKERAGE-Doesnt-ebook/dp/B0FLF28CJX/ If you're trying to learn how to sell a business, most of the traditional sales advice you've heard may actually be hurting your chances of success. In this episode, I challenge the outdated "Always Be Closing" approach and introduce a more effective stra...

Why Your Business Elevator Pitch May Be Costing You Thousands 11.06.2026 17:51

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book - https://www.amazon.com/Glen-Cooper-BUSINESS-BROKERAGE-Doesnt-ebook/dp/B0FLF28CJX/ Most business owners think their valuation is determined by revenue, profit margins, and financial statements. They're only partially right. In this episode of What's Your Business Really Worth?, I reveal why your business elevator pitch can have a direct...

The Hidden Reason Most Business Sales Never Happen 04.06.2026 17:20

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book - https://www.amazon.com/Glen-Cooper-BUSINESS-BROKERAGE-Doesnt-ebook/dp/B0FLF28CJX/ Most business owners assume that every buyer inquiry is an opportunity. In reality, Glen Cooper has discovered that nearly 98% of people who express interest in buying a business never actually purchase one. In this episode, I reveal one of the most impor...

The 5 Biggest Challenges in Selling a Business (And How to Succeed Anyway!) 26.05.2026 17:39

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book What does a business broker actually do — and could trying to sell your business yourself cost you far more than you realize? In Episode #2 of What’s Your Business Really Worth? , veteran business broker Glen Cooper breaks down the five major challenges involved in selling a business and the twelve professional services experienced busin...

What’s Your Business Really Worth? The Shocking Truth Most Brokers Won’t Tell You 25.05.2026 18:22

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book What is your business really worth — and are you making the mistakes that could destroy its value before you ever try to sell it? In this debut episode of What’s Your Business Really Worth? , veteran Colorado business broker Glen Cooper shares the hard truths most people never hear about business valuation, selling a small business, and...