Bill Ellis; Brand Architect
What's The Point? - Discover Your Purpose
Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will...
Author
Bill Ellis; Brand Architect
Category
Podcast website
Latest episode
Jun 24, 2026
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Episodes
56. Check Your BS! (Belief System) - Coach Shaquan 14.07.2022 47:19
In this enlightening, entertaining, and quite humorous episode, Coach Shaquan shares her journey to discovering - and living - her ultimate life purpose. If you think you'll never find your "secret sauce", if you believe you're stuck, if you're short on hope - listen to Shaquan as she speaks about tapping into her BS - her Belief System - allowing her to live in her purpose. — Connect with Shaquan...
55. Courageous Growth - Marc D. Braun 30.06.2022 44:30
In Marc D. Braun's own words: "If you really knew me, you'd know that I love growth. I love the uncomfortable feeling I get when stretching and growing as a leader." Growth almost always entails some level of discomfort, challenge, and fear. The best way to get past those concerns is to go at them head-on...and that takes courage. For most, tapping into that courage is helped by having the right m...
54. Time is Limited, Opportunity is Not - Russell Ledet, MD, PhD, MBA 09.06.2022 49:57
"The world isn't going to hand anything to you; you've got to get it!" Russell Ledet not only says this - he lives it! He also says, "Time is a non-refundable resource." Driven by an unquenchable thirst for learning, coupled with a deep desire to help others, Ledet has accomplished more in 13 years than most do in a lifetime - MD, PhD, MBA, - and he's only just begun! What he's most proud of and...
53. Collaboration: Nobody Gets There Alone - Frank Bell 26.05.2022 51:06
If you've heard the phrase "Pass It On," you'll relate to Frank Bell's story. As with many a college freshmen, Frank had little direction and no idea of his purpose. Thanks to several caring and supportive people, Frank eventually found his stride and graduated with a Masters degree. As a result, he is determined to help others with the same guidance, support, and care that he received. For thirt...
52. Following the Master's Plan - Kim Davidson 12.05.2022 45:04
From accomplished corporate executive to successfully building and running a national business, Kim Davidson has followed the Master's plan. Her faith and love of God has guided her throughout her life, on both professional and personal fronts. Listen as Kim shares her story of faith, commitment, service, and love with host Bill Ellis on this episode of What's the Point? CONTACT INFO: Contact I...
51. Cut the BS Out of Your Life - Likky Lavji 28.04.2022 44:38
When your middle name (Madat) translates to "help", there's a high probability that there's a reason. Likky Madat Lavji's purpose in life is to help others, through his coaching, speaking, and his book. What got him on that path? Our childhood experiences can have quite an impact on our lives - and, in turn, those we encounter on our journey. Likky was born in Africa, moved at a young age to Pak...
50. Your Success is in YOU! - Bernie Frazier 07.04.2022 45:11
Now, more than ever, people are questioning their professional paths, their personal wants and needs, and what the future holds. What's the Point? they ask. Should I change things? What should I do? How do I do so? How do I discover the success I yearn for? Well, the good news is there's help. If you're bored, burned out, or frustrated with your career, you should meet Bernie Frazier. Her answer...
49. Building Corporate Soul - Ralf Specht 24.03.2022 52:05
Good companies have a PURPOSE. Great companies have a SOUL. So says Ralf Specht, today's guest on What's the Point?. He is the author of the newly published book "Building Corporate Soul" and he developed the Soul System™, a framework that powers culture and success for any business. After two decades with McCann Erickson in various executive roles, he was a founding partner of Spark44, an innovat...
48. The Magic of Humble Leadership - Stephen "Shed" Shedletzky 03.03.2022 55:40
Stephen Shedletzky—or "Shed" to his friends—helps leaders listen to and nurture the voice of others. He supports humble leaders—those who know they are both a part of the problems they experience and the solutions they can create—as they put their people and purpose first. Listen as Shed speaks with What's the Point? host Bill Ellis as they discuss, leadership, purpose, humility, and much more - a...
47. Five Secrets to Lasting Love - Ana and John David Mann 17.02.2022 53:43
What makes a successful and enduring marriage or meaningful relationship? Many answer with one word - love. Love, of course, is essential. However, to say that love is the singular key, is similar to saying that oxygen is the sole key to life. Creating and maintaining love takes commitment. It takes care, effort, and giving - lots and lots of giving. Not giving material things (though that is ofte...
46. Jumpseat Leadership: Creating Extraordinary Opportunities - Peter Docker 19.01.2022 54:19
Calum was in command of the flight having been certified as a Captain the day prior. The senior pilot who had signed-off on his captaincy, Peter Docker, was in the cockpit merely as a ride-along, hitching a fight home to England. Shortly after leaving SFO, just a few hundred feet from the ground, the flight encountered unexpected and significant turbulence - rocking and bouncing the plane and its...
45. The Key is Discovering Who You Need to Be - Grant Muller 05.01.2022 48:58
Many dream of becoming a millionaire before the age of 30. No one dreams of accomplishing that only to crash and burn - losing the entire fortune, becoming homeless, drug addicted, and rudderless. That however, is Grant Muller's real life story. Grant has been a high performer his entire life, but when he achieved monetary success, boredom and disappointment set in because he had lost purpose. Gra...
44. Putting Humanity First - Steve Sosebee 15.12.2021 1:00:48
While working as a journalist on the West Bank, Steve Sosebee met two Palestinian children who'd suffered traumatic injuries when their home had been bombed. Their innocence and injuries touched Steve's heart. He became determined to find treatment for them and through his efforts, they received free care in Akron, Ohio. Returning to the Middle East, he was determined to help more of Palestine's...
43. Cultivating a Culture of Caring Leadership - Matt Whiat 01.12.2021 49:04
One can learn a great deal about leadership by enlisting in the Air Force at age 18 as a Basic Airman and climbing to a high-ranking officer working with NATO partners, the Joint Staff at the Pentagon and becoming boot camp squadron commander. However, most of us will never follow that path. The good news is that has been Matt Whiat's path. After leaving the military, he became co-founder of Chapm...
42. A Gunshot Left Him Blind - But Far From Hopeless - Bill Johnson 10.11.2021 51:07
A random shooting left him blind - but not helpless or hopeless. Bill Johnson was at the end of a business trip in Atlanta when he and two business associates were targeted by a gunman while on their way to the airport. His two partners died. Bill survived but lost his sight. We never know what life has in store for us. Bill Johnson's is an incredible story of a man perfectly comfortable in life,...
41. Persistence is Her Superpower - Suzanne Bird-Harris 27.10.2021 48:59
Living a fulfilling life is everyone's goal. Suzanne Bird-Harris is doing just that! It's not been easy - not even simple. Her story is one which we can all learn from. She's determined, humorous, flexible, driven, and caring. Suzanne is an ideal example of what we can achieve through the Purpose Principle. Finding one's purpose is absolutely critical. Our purpose might change, evolve, expand - we...
40. Inside Every Struggle is a Gift - Bobby Herrera 13.10.2021 42:40
Bobby Herrera has been called the "best CEO you've never heard of". He may be the best LEADER you've never heard of... but you should! His leadership philosophy is simple: "We all struggle." "Inside every struggle is a gift "Leaders share their gifts with others." Born in New Mexico, the 11th of 13 children to a loving, hard-working family with a proud Mexican heritage - Bobby is now the co-founde...
39. Life's Gifts are Outside Your Comfort Zone - Deborah Wright 06.10.2021 50:38
This week's guest, Deborah Wright, is courageous, adventurous, accomplished, a bit of a weirdo, and has an insane amount of grit. It's because of those attributes that she is no stranger to stepping outside of her comfort zone. Doing so has led to her experiencing some of life's greatest gifts - and along the way, some tragic hardships, as well. The gifts are priceless. The tragedies become lesson...
38. Seeking is a Journey - Jared Ribley 29.09.2021 43:15
Perhaps a chaotic childhood was his catalyst - or maybe it was just his nature. Regardless of the cause, Jared Ribley has been a seeker throughout his life. Seeking truth. Seeking self-awareness. Seeking a spiritual connection. Seeking knowledge and insight in all areas of life. The results? Jared is a highly regarded business man, a devoted father and friend to many, keenly aware of his strengths...
37. Building a Lifestyle Business - Mustafa Koita 22.09.2021 44:59
An American ex-pat living in Dubai decides to shift from his very successful career of selling in the defense industry to creating his own business. What business would make sense given his background? MILK! That's right, milk. Mustafa Koita started Koita Milk in 2013. Not just any milk - but premium Italian, healthy, clean-tasting, 100% pure, shelf-stable, plant-based milks. What went into this s...
36. Grow Through What You Go Through - Kathy Tagenel 15.09.2021 42:35
Life is a series of opportunities and challenges; decisions and consequences; action and inaction. The results our choices aren't always what we expected or hoped for. The key is what we learn along the way. Kathy Tagenel is a brilliant example of growing through what she's gone through. Professionally, Kathy has shifted her focus as she's learned and recognized new opportunities. From studying to...
35. How to Live a Mindful Life Through Improv - Travis Thomas 01.09.2021 50:15
Life happens - things unplanned, things unexpected, things over which we have no control. It's how we react and respond to those things that determine how successful, fulfilled, and happy we can be. Travis Thomas is a master at improvisational comedy. He expertly teaches how to incorporate the same behavior essential for successful improv into business, sport, relationships - life in general. As a...
34. Harness the Power of YOUR Story! - Tom Ruwitch 25.08.2021 49:38
Why engage the power of your story? Because the story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work. For nearly a quarter-century, Tom Ruwitch has helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, he's done this while running MarketVolt, the email marketing soft...
33. Want to Achieve Diversity? Close the Distance! - Fred Falker 11.08.2021 50:35
Sometimes it's necessary to take a new approach to solving an ongoing challenge - when current efforts are making headway, but much too slowly. That's the basis of Fred Falker's premise for achieving diversity, equity, and inclusion faster and more effectively than current paths. Fred believes that there is nothing which divides us. Rather, it's the creation of artificial lines we draw around each...
32. A Successful Business Based on Love! - Peter Strople 04.08.2021 55:13
Peter Strople has been referred to as The Most Connected Man in America. If you ever receive a call that includes the line "Peter loves you!", you're part of his network. Peter has built his business - actually, his life - on the basis of being genuinely relational. He is driven by the opportunity to help others and does just that. Whether it's people in business or people in need, Peter is commit...
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