What's That Got To Do With Marketing?

If you’ve ever felt like you don’t have time for marketing, this episode is for you. In this episode, Victoria explores what can really happen when you stop waiting for big blocks of time and start using just 10 focused minutes instead.  She shares why small, consistent actions often outperform grand plans, and how a short window of intentional marketing can quickly build momentum, visibility and...

If you’ve ever bought something and thought, “How have I lived without this?”,  this episode is for you. In this episode, Victoria shares a very unexpected marketing lesson sparked by a shopping trip and a pair of fluffy pink wristbands that completely changed her morning and evening routine.  What started as confusion in a checkout queue turned into a powerful realisation about how people tolerat...

If LinkedIn feels harder work than it did even a few weeks ago, you are not imagining it.  In this episode, Victoria uses a very real comparison from home life to explore what happens when you only use a fraction of what a platform can actually do.  As LinkedIn goes through one of its biggest shifts yet, she breaks down why doing what used to work is no longer enough, what has fundamentally change...

Are you still stuck in trial and error when it comes to your marketing? In this episode, Victoria shares a personal medical story that sparked a powerful insight into why so many businesses end up just "ruling things out" rather than building marketing that really works.  She explores: Why results alone are a poor diagnostic tool How to spot early signals of momentum What it really takes...

If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you. Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results... Join Victoria as she explores what really sits underneath success, and why the difference is rarely the of...

If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision. Victoria is joined by Marcus Elwell, author of The Heart...

If you’ve ever struggled to articulate why your product, programme or service truly matters to your ideal customer, this episode is for you.  Victoria unpacks the psychology of why people buy, through nostalgia-driven concert tickets, emotional anticipation, and effortless decision-making. Just like those instant purchases you make without hesitation, great marketing must answer the one question y...

If you started your business for freedom but somehow ended up with 100 bosses, this episode is for you.  In this first guest interview, Victoria sits down with “Canadian Freedom Queen” and host of the Freedom Lifestyle Podcast, Sam Laliberte, to explore what it really takes to design a business that supports your life, not swallows it whole. Together they unpack the gap between the dream of flexib...

If you've ever felt like marketing is a foreign language, this episode is for you! Join Victoria as she draws parallels between learning Spanish and mastering marketing, highlighting the importance of structure, repetition, and progression.  Just like language fluency, marketing (specifically campaigns) requires a strategic approach to truly resonate with your audience. In this episode, you’l...

If you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you! In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one...

What happens when the tribute act doesn’t live up to the hype? In this episode, Victoria shares how a disappointing Christmas party performance became the perfect reminder that all the glitz and glamour in business won’t save you if you don’t get the basics right. You’ll learn: Why flashy distractions like new websites, rebrands and viral reels won’t fix your marketing The simple fundamentals that...

What happens when you think you’re ready to conquer the black runs… but can barely master the chairlift? In this episode, Victoria shares how a ski trip turned into the perfect lesson on business growth... and why sticking to the “easy slopes” in your marketing keeps you stuck. You’ll learn: Why comfy routines kill progress (and what to do instead) How to spot and swap old habits for smart experim...

What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favo...

A bunch of girls, a two-hour window, and a bottomless brunch. What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet. In this episode, you’ll learn: The surprising link between cocktails, chaos, and buyer psychology Why urgency changes how people behave and how to use it ethically in your marketing The simple p...

Ever looked back and realised you missed a moment you can’t get back? That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around. In this episode, you’ll learn: Why “waiting until it’s perfect” can quietly kill your marketing momentum How to capture everyday stories and turn th...

Ever walked into a room and realised you’re in the wrong crowd? That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth. In this episode, you’ll learn: What to do if your LinkedIn feed feels full of the wrong people How to quickly spot who’s worth connecting with (and who’s not) Why the right crow...

 Why Authenticity is Your Secret Marketing Weapon What does haggling in the souks of Marrakesh have to do with winning clients? More than you think. In this episode, Victoria reveals why ditching the polished persona and showing up as the real you can fast-track trust, attract the right clients, and make your marketing feel effortless. Learn how you can generate leads by being unapologetically YOU...

Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business. Ever popped into a shop for one thing and come out with a bag full of snacks but nothing for dinner? That’s exactly how many small business owners approach their marketing. In this episode, Victoria shares how these “random acts” of marketing waste time and money – and what to do instead. You’ll learn how to swap scatt...

How to Turn “No” into “Yes” in Your Small Business Sales Ever feel like your sales hit a wall after the first “no”? You’re not alone. In this episode, Victoria shares a funny family story that perfectly illustrates how persistence, creativity, and knowing the real decision-maker can flip rejection into opportunity. You’ll learn how to handle objections before they happen, keep going when others gi...

Think Upgrades! The Small Change That Transforms Your Marketing & Revenue Ever splashed out on an “upgrade” that didn’t quite deliver? From first-class train seats, to beach cabanas that blew the budget… Victoria’s upgrade obsession has a big lesson for your business. In this episode, you’ll discover how simple upgrades and VIP options can reshape buyer decisions, boost your revenue, and make...

Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance.  In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead.  Key Takeaways: Outsourcing traps:...

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion.  “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do.  She’ll help you stop second-guessing every post, neglecting your Linked...