What's new in Creative AI

Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of. Jules and Emma dig into three findings from the Spring 2026 Spark Report: why agencies are saving time with AI but not seeing the benefit, the governance gap that's leaving...

We've dedicated this entire episode to The Spark Report. Our fourth bi-annual benchmark on AI in agencies is out now. 70+ agencies, combined that with qualitative research and interviews, and this edition – AI in Agencies: From Activity to Advantage – is about the gap between doing AI and building something lasting from it. Jules and Emma go through all six key findings: where recovered time i...

We've dedicated this entire episode to The Spark Report. Our fourth bi-annual benchmark on AI in agencies is out now. We surveyed 70+ agencies, combined that with qualitative research and interviews, and this edition – AI in Agencies: From Activity to Advantage – is about the gap between doing AI and building something lasting from it. Jules and Emma go through all six key findings: where reco...

In this episode of What's New in Creative AI, Jules and Emma, co founders of Spark AI connect three threads: new research on what AI fluency actually looks like and how to measure it, hard data on where AI creates real commercial value for agencies (and where it doesn't), and a growing burnout problem that nobody's addressing properly. Plus updates on what's happening at Spark AI....

🚨 We're back! And there's a lot to catch up on. In the latest episode of What’s New in Creative AI , we dig into the biggest shifts shaping the future of marketing, content and creative work - and share some major Spark AI news. 👇 🎙️ In this episode, we cover: The launch of our book Shift AI for Agencies - now an Amazon #1 bestseller Why the cost of AI content is collapsing (and what tha...

We’re back from Cannes Lions with  a lot  to unpack. Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover: — Latest updates to AI tools and new launches — AI news and gossip relevant to creatives — AI creative campaigns out in the wild — How we are using AI within our business Fea...

Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover: — Latest updates to AI tools and new launches — AI news and gossip relevant to creatives — AI creative campaigns out in the wild — How we are using AI within our business Featuring Jules Love and Emma Wharton Love ---------------------...

Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover: — Latest updates to AI tools and new launches — AI news and gossip relevant to creatives — AI creative campaigns out in the wild — How we are using AI within our business Featuring Jules Love and Emma Wharton Love -------------...

Feb 27, 2025 By Emma Wharton Love and Jules Love , founders of Spark AI Welcome to the February/March edition of What's New in Creative AI! We’re here to give the latest in AI for creative industries! This month, we cover OpenAI’s roadmap (GPT-4.5 and GPT-5), Google’s Gemini updates, and the rise of AI-powered research tools. Plus, we dive into AI copyright rules, cutting-edge AI image/video tools...