What’s Missing in Marketing Today?

In this episode of What’s Missing in Marketing Today, I sit down with Chris Reeve — a creator and strategist with over a decade in social media — to unpack what actually works in marketing in 2025.We cover:• Why 99% of content fails to connect• How to create emotion-driven storytelling that builds trust• The real role of AI in content and brand strategy• How to scale video without losing authentic...

Welcome to What Is Missing in Marketing Today: Live — where we dig into what actually moves the needle in modern marketing. This live workshop, recorded in 2023, breaks down the fundamentals of video strategy, confidence on camera, and content creation that still matter today — and will be even more important in 2026.🎙️ In this live session, we cover:Why video remains the most powerful tool for co...

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video. We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI.🎙️ In this episode:Phil’s journey from the creative industry into video productionThe making of Love...

In this episode of This Week in Marketing Today, we explore how AI, video marketing, and event strategy are reshaping the creative industry in 2025.Host Oliver joins the show to discuss the power of niching down, how the events industry bounced back post-COVID, and why human connection still beats automation — even in the AI era. 🎯 You’ll Learn:How to pick a profitable niche in video or events Wh...

What really makes marketing work? In this episode, we explore the psychology behind better marketing — the human side of what drives trust, emotion, and authentic connection. From understanding buyer behavior to mastering emotional intelligence, this conversation reveals why the best marketing starts with empathy, self-awareness, and genuine value. You’ll learn how to:Build trust and connection in...

Discover what’s missing in modern marketing and how AI can fix it. In What Is Missing in Marketing LIVE, we explore how to use ChatGPT 5, Opus Clips, and Whisper AI to create better content, build your brand, and stay ahead of digital trends in 2025.You’ll learn how to:Use ChatGPT for social media and content creationBuild confidence on camera and connect authenticallyStreamline your AI content wo...

This episode of What’s Missing in Marketing Today features Sara, who shares how confidence in marketing, authenticity, and personal branding tips can help professionals stand out. We discuss the growing role of AI in marketing, with tools like ChatGPT for marketing and Canva marketing tools, alongside the power of business storytelling and photography for business. Sara highlights why headshots fo...

Explore what’s missing in marketing today. Learn how websites, AI, and consistency shape modern marketing challenges for small businesses.📄 Show NotesIn this episode, we unpack what’s missing in marketing today and why so many businesses are struggling to stand out. From modern marketing challenges to the importance of websites for business, we reveal strategies to build credibility, consistency,...

Consistency beats quick wins. In this episode of What’s Missing in Marketing Today?, I sit down with Gemma to talk about the realities of freelance marketing, ROI, and consistency — and what it really takes to build a sustainable business. We cover: ✅ Marketing consistency tips that build trust over time ✅ Scaling a freelance marketing business without burning out ✅ The balance between ROI vs b...

The first-ever What’s Missing in Marketing Today Live 🎙This marketing workshop dives deep into the trends, tools, and strategies that matter most for small business owners and creators in 2025.We cover:✅ AI in marketing for small business – practical ways to use it✅ Content creation strategy 2025 – building consistency that works✅ How the social media algorithm really works (seed audiences, sav...

Cashflow, pricing, and scaling — the biggest challenges for any video production company. In this episode of What’s Missing in Marketing Today?, we dive into the real business of video production: how to manage money, attract bigger clients, and build a team without burning out. You’ll learn: ✅ The most important video production cashflow tips ✅ How to grow a video production company in 2025 ✅...

AI is changing everything in marketing — from trust to digital identity. In this episode of What’s Missing in Marketing Today, we dive into how AI, deepfakes, and verification tech are shaping the future of business communication and customer trust. You’ll learn: ✅ Why AI and marketing trust in 2025 is the key challenge for brands ✅ The future of digital verification and fighting deepfakes ✅ Ho...

What’s missing in marketing today? Often, it’s authentic communication and storytelling. In this episode of What’s Missing in Marketing Today?, I sit down with Ravi Rajani to explore how leaders and entrepreneurs can communicate with influence, overcome fear, and build businesses rooted in authenticity. You’ll learn: ✅ Why authentic communication in business builds trust ✅ The role of storytelli...

What does it really take to achieve long-term results — in fitness and in business? In this episode of What’s Missing in Marketing Today?, I sit down with Matt, a personal trainer and entrepreneur, to talk about high performance, overcoming challenges, and scaling a business built on consistency. You’ll learn: ✅ Why a high performance mindset in 2025 matters more than hacks ✅ How fitness lessons...

How do you turn a love for fashion into a 6-figure ecommerce business? In this episode of What’s Missing in Marketing Today?, I sit down with Ben from Heat From The Spire to unpack his journey — from reselling Stone Island pieces to building and scaling a sustainable online brand. You’ll learn:✅ The reality of reselling Stone Island & CP Company in the UK market✅ How Ben scaled from side hus...

Welcome back to What Is Missing in Marketing Today? — the weekly podcast exploring the gaps, trends, and opportunities shaping modern marketing. In this episode, we uncover what business resilience really looks like in 2025, and how strong leadership connects directly to marketing success:✅ Resilience stories every founder can learn from✅ Lessons from rebranding and transformation✅ Why AI in bu...

Join us on this business strategy podcast as Michelle, Chief Strategy Officer at Eden, shares how to scale a growing company without losing its heart — from corporate career to building strong teams and embracing AI in business strategy. Michelle spent 30 years in corporate leadership before taking the leap to join Eden as Chief Strategy Officer. In this candid conversation, we explore her journey...

Want to start a podcast that actually grows your business in 2025?In this episode, we talk with John, a podcast producer and freelancer, about how podcasts build deep trust with audiences, why audio-first content is the easiest way to start, and how business owners can use podcasting as part of a long-term marketing strategy. You’ll learn:Why podcasting builds trust better than any other formatHow...

How do dyslexia, neurodiversity, and life experiences shape work ethic and success in business? In this personal episode, I sit down with my mum for an honest conversation about resilience, mindset, and the lessons that shaped my entrepreneurial journey. You’ll learn:How growing up with dyslexia built resilience and creative problem-solvingWhy work ethic and self-belief matter more than raw talent...

Struggling to grow your business on social media in 2025?In this episode of the Brunton Media Podcast, social media consultant Dan Bull shares practical strategies for small business owners to simplify their marketing, choose the right platform (LinkedIn vs Facebook), and achieve real results without burning out. Whether you're a service-based entrepreneur, freelancer, or small business owner,...

Why does branding matter more than ever in 2025?In this episode, I sit down with Christine Hammacott (ArtofComms) to talk about brand strategy, AI, and how business owners can say no to the wrong opportunities to build a business that feels aligned and sustainable. You’ll learn:Why branding is a foundation for business growth (not just visuals)How to know when it’s time to rebrand (and when it’s n...

Can you build a thriving business while neurodivergent and climbing out of debt? Maddie did. In this honest and powerful episode, I sit down with ADHD business coach and author Maddie Alexander-Grout to talk about neurodiversity, money mindset, burnout, authenticity, and the real side of entrepreneurship. We cover:💬 From £40k in debt to 6-figure coaching🧠 How ADHD and neurodivergence impact busi...

What does it really take to run a business today — and stay sane while doing it? In this episode of the Honest Business Podcast, I sit down with Alex for an unfiltered conversation about entrepreneurship, leadership, and the identity shifts that come with growing something of your own. We talk openly about:→ Navigating burnout and overwhelm→ Building a trusted brand without pretending→ Balancing c...

How do you turn a struggling pub into a viral hospitality success — without spending a penny on ads? In this episode, we explore how The Old Mill in Salisbury was transformed using a customer-first strategy, powerful social storytelling, AI tools like ChatGPT, and year-round events that bring in crowds — all while staying true to their brand. What we cover:✅ Hospitality business marketing without...

Can a small, family-run shop become the heartbeat of a community? Andy’s story says yes. In this episode, we sit down with Andy from The Courtyard Marketplace in Wilton, an artisan food and eco shop built on resilience, values, and connection. From being made redundant to becoming a trusted local brand, Andy shares:→ How he built a community-focused business from scratch→ What it took to pivot dur...