What's in Your Data?

Daniel Kha Le and Anna Cheong sit down with Julio Varela, Melissa's Web Development Manager, to discuss his career journey to web development leader, the challenges of managing Melissa's global web presence, and how data quality, contact data verification and point-of-entry validation help create better customer experiences. They also explore website optimization, A/B testing, AI-powered personali...

What happens to undeliverable mail, unclaimed mail packages and lost packages for sale? This episode explores mystery box packages, Amazon liquidation boxes, postal return-to-sender reasons and why packages go missing in the first place. Daniel and Anna also break down address verification, address data quality, checkout address autocomplete, batch address verification and failed delivery preventi...

Melissa Data Science Intern, Annalise Ahn, joins Daniel and Anna to discuss her journey into data science, machine learning and computer science at UC San Diego. The conversation explores how data wrangling, data preprocessing, exploratory data analysis and data visualization transform raw information into meaningful insights and compelling data storytelling. Annalise also shares experiences worki...

What do Google Maps, ride-sharing apps, Pokémon GO, emergency response systems and sea turtle conservation have in common? GIS. In this episode, Daniel and Anna break down what GIS is, its definition and how Geographic Information Systems power everyday life through GIS mapping, spatial analysis and location intelligence. They cover geospatial data, digital mapping and GIS layers, and how points,...

Identification numbers are everywhere from ISBNs and VINs to UPCs and driver’s licenses. In this episode, Daniel and Anna explore how Melissa Keys like MAK Melissa Address Key, MEK Melissa Enterprise Key and MIK Melissa Identity Key help businesses standardize records, support address and business data deduplication, and improve customer data management across systems. They also discuss global add...

Ashley shares her journey from pre-med to becoming a data scientist, what data scientists do day to day and how storytelling with data helps businesses make smarter decisions. The episode covers exploratory data analysis (EDA), statistical significance, correlation vs causation, avoiding confirmation bias, data cleaning techniques, ETL processes, machine learning concepts and data driven decision...

Choosing a car isn’t random - you weigh needs like fuel type, seating, budget, features and brand. Businesses do the same thing with customer segmentation: just like personal buying decisions, they use data segmentation, marketing segmentation and audience segmentation to turn “one size fits all” into more personalized, targeted marketing. Listen in as Daniel and Anna break down how companies appl...

Daniel and Anna break down how to choose an address verification provider and what matters in address verification and address validation across logistics, finance and customer data. Clean data helps reduce shipping errors and improve delivery accuracy. They introduce the AEI framework: Accuracy, Experience, Implementation - covering global address verification, USPS address verification, CASS cer...

Daniel and Anna sit down with Melissa’s Research and Development Director in our Seattle office Philip Ljubicich to talk about the nitty gritty when it comes to figuring out address data. They get into the nuances of standardizing addresses like how to go about capturing the user’s intent when they enter addresses, how to utilize new tools as they come out (such as AI) to get better and faster res...

This episode, Daniel and Anna get into the nitty gritty of global address verification. They talk about US vs global address formats, chat about international address components, and discuss some global addressing challenges like how to handle non-Latin characters in addresses and right-to-left address formatting. Have any thoughts about international address verification you want to share? Email...

For episode 8, we’re diving into AI! Daniel and Anna have a candid and important conversation with Bob Stanley, Senior Director of Special Projects at Melissa, about the importance of AI and data quality, and how crucial clean data for AI is. Bob also explains different ways that AI might help you, AI deployment strategies, AI in business operations, AI best practices for organizations, and how Me...

In this episode of What's in Your Data?, I delve into the crucial topic of data backup and its importance. Join me as I explore various aspects of backing up your data, including the types of backups—hot, warm, and cold—and how each can protect against human, software, and hardware errors. I'll share practical examples from my experience, emphasizing the need for frequent backups and the right sto...

Daniel and Anna chat with Joseph Vertido, Director of Product Development at Melissa who’s passionate about working with data—he’s been doing it for 18 years! Get a behind the scenes glimpse of how Melissa defines data problems, how we go about solving these problems, and how these efforts can extend to all sorts of different data sets AND out of the box problems. Let us know what you found intere...

In this episode, Daniel and Anna tackle electronic identity verification, or eIDV. They talk about what it is, the benefits of having eIDV processes, how eIDV compares to a funnel, and how you can use eIDV not only to verify customers, but businesses you want to work with as well. Plus, learn about the difference between static and active eIDV, and why you might want to make sure your provider is...

Think about your data differently! What’s In Your Data is a biweekly podcast where Daniel Kha Le and Anna Cheong chat about data quality and what you can do with clean, standardized data past mailing and delivery. We’d love to hear from you! Email us at podcast@melissa.com or connect with us on LinkedIn.

A phone book that pays you money?! It’s a little more than that. Daniel and Anna talk about CRMs and the importance of having clean, accurate data to help you boost both customer experience and business efficiency. They also give you tips on what kind of tools you’ll want to look for to ensure that accurate data. Want to get in touch? Email us at podcast@melissa.com.

Daniel and Anna spend some time chatting about ZIP Codes. They break down ZIP Codes by number, give some fun facts (thank you Mr. ZIP!), and finally talk about how ZIP Codes can help your business with research, demographics and expansion. Want to get in touch? Email us at podcast@melissa.com.

Ever thought about just how much data car dealerships deal with every day? Daniel and Anna are joined by Savannah Witham, a software engineer here at Melissa who got her start in data building sales dashboards for car dealerships. Listen to their conversation about the chaos of dealership data and some of the ways it could be better with data quality. Want to get in touch? Email us at podcast@meli...

Daniel and Anna chat about the differences between validation and verification. They break down the components of a U.S. address, why you want to make sure your addresses are both validated AND verified, and different certifications address validation/verification providers can have. Check out our address formats page at https://www.melissa.com/data-coverage. Want to get in touch? Email us at podc...

Join Daniel and Anna as they discuss the 1-10-100 rule and how that can affect your bottom line. They also chat about data quality audits, when might be a good time to do one, and some of the things to look out for when ingesting new contact data. Want to get in touch? Email us at podcast@melissa.com.

Daniel and Anna talk about the foundational pillars of data quality and some of the issues that can arise from not having good data quality. They also have fun with acronyms — some well known and others made up on the fly. Do you have a favorite data quality acronym? Email us at podcast@melissa.com to let us know about that or anything else related to data!

Santa and his Chief Elf Officer stop by the studio to chat with Daniel and Anna about switching the naughty and nice list from paper to digital. Hear how it’s made all the difference for efficiency and stress-free delivery. Want to get in touch? Email us at podcast@melissa.com.