Madison Burton

What's Going On?

Arts EN ↓ 3 episodes

What’s Going On? explores influencer culture, PR, and modern marketing through a business and consumer psychology lens—breaking down trends, branding, and buying behavior in a way that actually makes sense. Topics we talk about include influencer marketing, beauty industry trends, PR strategy, luxury branding, overconsumption, and digital culture.

Author

Madison Burton

Episodes

Influencer Culture Part 1: PR, Hauls, Ulta Beauty World, and more. 04.02.2026 35:41

In today’s episode, we break down influencer culture and how it’s reshaping both consumer behavior and the market. Through Ulta Beauty World and Erewhon smoothies, we look at overconsumption, unrealistic expectations, and how luxury has become normalized in the influencer world.

Episode 1: Treehut Rebrand 26.01.2026 6:21

Whats going on with the Treehut rebrand? In today's episode, we are deep diving into the Treehut rebrand and the strategy behind it. NOT sponsored and 100% unfiltered. If you like this episode, please like and follow the show. Check out my tiktok @maddie_burton_, where I post more business content.

Intro | New Year Resolutions 24.01.2026 4:44

This is my formal invitation to be your next favorite podcast! I am Maddie, a business student terrified of a boring office job. Come with me on a deep dive into what's going on, the latest trends, influencer culture, launches, and more. This podcast is for the girls who love business and/or beauty.