Louis Fernandes and Simon Daniels

What's Broken in GTM and How to Fix It

Business EN ↓ 54 episodes

Exploring the key go-to-market challenges that SaaS organisations face and how to overcome them to ensure success.

Author

Louis Fernandes and Simon Daniels

Episodes

Segmentation, Targeting & Positioning 03.04.2025 31:50

Welcome to episode 4 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis laments the early mornings he has been facing this week in order to get up and deliver (virtual) training in Singap...

Revenue Growth vs Cost Containment 27.03.2025 28:31

Welcome to episode 3 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis recaps his time at the CRO Connected Summit in East Sussex, including a nice walk in the countryside not ruined by h...

TAM, SAM and SOM 20.03.2025 28:40

Welcome to episode 2 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. In this episode we start by chatting about whether SaaS is facing an inflection point with the rise of alternative softwar...

Product-Market Fit 13.03.2025 26:32

Welcome to episode 1 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we’ll be exploring the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to the common issues. In this episode we dive into the foundation of any successful go-to-market strategy, namely Product Market Fit...