What's Broken in GTM and How to Fix It

Episode 54 – Summer Cognoscenti Series - David Keene: AI, Trust and GTM Architecture  Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Simon recently hosted the Rethink B2B Customer Growth...

Episode 53 - Kevin Brown - Governance and Building the Operating Discipline Before Scale Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This episode continues our Summer Cognoscenti Serie...

Episode 52 – Summer Cognoscenti Series – JD Miller: The New CRO Playbook   Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Before getting into the main conversation, Louis shares news of t...

Episode 51 - When an AI-Native SaaS Bet Doesn't Work Out Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. In this episode Simon and Louis welcome back returning guest Mark Walker...

Episode 50: The Story So Far Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Marking the 50th episode, we reflect on the podcast’s journey before diving into the detail. Louis outline...

Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. As we bring to a close our topic arc on growth architecture, in this episode we arrive at the critical shift from insight to action — a...

Episode 48 - Growth Architecture pt3 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each episode, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis has been organizing the inaugural Winning By Design Growth Institute UK London chapter me...

Episode 47 - Growth Architecture Part 2   Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.  Louis is in the process of reviewing a new book that's out by JD Miller , called the AI...

Episode 46- Growth Architecture Part 1 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis explains why, in a change to our scheduled programming, we won’t be covering forcasting af...

Episode 45- Revenue Architecture Part 4 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis has recently taken on the role of UK Chapter Lead for Winning by Design's Growth Ins...

Episode 44 - Revenue Architecture Part 3 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon reflect on the success of the previous episode’s bot takeover and Louis joins...

Episode 43- Revenue Architecture Part 2 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis is back in Porto and has been working with Founders Founders again to support development...

Episode 42 - Revenue Architecture Part 1 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. We’re back from the Christmas break with a brand new content arc, details to follow. Simon and...

Episode 41 - Christmas Cognoscenti Interview: Isa Sher   Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.  Simon hits day sixty in his new role at Accenture Song which he marks with a...

Episode 40 - Christmas Cognoscenti Interview with Mark Stouse Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. The Christmas Cognoscenti mini-series to close-out the year continues. La...

Episode 39- Christmas Cognoscenti Interview: Mark Sherwood-Edwards Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Back in the summer, Louis and Simon spoke to the Summer Cognoscenti...

Episode 38 - Setting-up for FY26 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon tee-up this week’s conversation by reflecting on their experience of companies’ fiscal...

Episode 37- Andy Champion & Wayne Starritt Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon give a shout out to friend of the show Helen Sutton who is publishing a...

Episode 36- ART of Winning Beyond the 5% Welcome to What's Broken in GTM and How to Fix It with Simon Daniels and guest co-host Ian Truscott . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis is on the road to Porto so Simon is joined by B2B tech go-to-market advisory...

Episode 35- Closing Out 2025 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis announces the new website for his consultancy business Magnitude 10 Associates and invites feedback...

Episode 34 - Sales Methodologies pt7 - Dinner Party Discussion Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week we bring our sales methodologies series to a close with a fant...

Episode 33 - Sales Methodologies pt6 (SPICED) Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Simon shares exciting news about his new role, bringing a revenue operations capability t...

Episode 32 - Summer Cognoscenti Interview: Sarah Rhodes (repeat) Welcome to episode 32of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week Louis is unable to join us for personal reasons...

Episode 31 - Sales Methodologies pt5 - MEDDPICC with Pim Roelofsen Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week we continue the sales methodology series as we move on to...

Episode 30 - Sales Methodologies pt4 - The JOLT Effect with Ted McKenna Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. While putting together a presentation on his favourite topic of...