Whats Best For The Patient Is Best For Business

In this episode of What's Best For The Patient Is Best For The Business , Jerry sits down with CJ, founder of CJM Strategic Consulting, for a deep dive into the intersection of AI, technology, and physical therapy practice. Recording in late November 2025, fresh off PPS (which looked more like a tech conference than ever before), this conversation tackles the most pressing questions facing PTs tod...

In this episode of What's Best For The Patient Is Best For The Business , Jerry welcomes back Katie O'bright, founder of Redefine Health Education, for a much-needed update on the primary care physical therapy movement. Recording just days after speaking at a conference in Alabama on patient engagement, Jerry recognized it was time to catch up with Katie—a leader who consistently exemplifies putti...

In this episode of What's Best For The Patient Is Best For The Business , Jerry sits down with Paul Singh CEO of StrataPT, just days after the 2025 Private Practice Section (PPS) conference in Florida. They dive deep into Paul's highly attended presentation, "Moneyball for PT Practices," and discuss the evolving landscape of physical therapy practice ownership, M&A strategy, and the tech trans...

In this episode of What’s Best for the Patient Is Best for Business , Jerry Durham delivers a solo deep dive into one of the most critical yet misunderstood areas of physical therapy business success: “Arrivals.” Speaking from the stage of the APTA Private Practice Section (PPS) conference, Jerry shares the philosophy, process, and practical tools behind improving patient arrivals—and why masterin...

BACK BY POPULAR DEMAND!! This week, we’re revisiting Jerry’s exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference. Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule. Jerry sits down with: - Lindsey and Rich Kenny of Kenny & Associates Phys...

In this episode of What's Best For The Patient Is Best For The Business , Jerry sits down with Julia Zhou, a seasoned Healthcare Technologist with nearly 30 years of experience on both the payer and provider sides of the industry. They dive deep into the practical and transformative role of Artificial Intelligence in healthcare, moving beyond the hype to explore its real-world applications. Julia...

In this episode of What's Best For The Patient Is Best For Business , Jerry reconnects with a force from his past, April Oury. Once a multi-clinic physical therapy practice owner, April has successfully pivoted into the world of venture capital and angel investing. She shares her incredible journey from treating patients to funding and advising the next generation of health tech startups. Jerry an...

In this episode of What's Best For The Patient Is Best For Business , Jerry sits down with the leadership team from LASO Wellness: Founder & CEO Ron Cappello, Chief Strategy Officer Greg Perry, and Chief Growth Officer Tanny Crawford. LASO Wellness provides high-quality nutraceuticals designed specifically for physical therapy practices to offer their patients. The conversation dives deep into...

In this episode of What's Best For The Patient Is Best For Business , Jerry sits down with Lissa Taitano, Director of Clinical Operations for Livara Health. Livara is a purpose-built musculoskeletal (MSK) management solution that combines care planning, delivery, and navigation to create a more connected healthcare system. Lissa, a physical therapist by training with over 15 years of experience in...

In this special conference preview episode of " What's Best For The Patient Is Best For Business ," Jerry brings you an exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference. Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule. Jerry sits down wi...

In this episode of What's Best For The Patient Is Best For Business , Jerry sits down with Jason Wambold, MSPT and VP of Operations at OnusOne, to tackle one of the most persistent and challenging issues in physical therapy: clinician compensation. Jason shares his personal story of nearly leaving the PT profession due to crippling student debt and a compensation model that didn't reflect his valu...

In this episode of What's Best For The Patient Is Best For Business , Jerry sits down with Seth Turnoff, Co-Founder and Managing Partner of Custom Medical Marketing (CMM). They dive deep into the critical, often overlooked connection between marketing, sales, and patient experience in a private practice. Seth shares his unique perspective from his "Jerk Store" series on LinkedIn, where he breaks d...

On this episode of What's Best For The Patient Is Best For The Business, Jerry dives deep into the critical, often complex world of billing compliance with industry expert Rick Gawenda, PT. Rick, the founder and president of Gawenda Seminars & Consulting, breaks down the high-impact proposals from CMS for the 2026 Physician Fee Schedule. They move beyond the headlines to provide a practical, a...

In this timely episode of What's Best For The Patient Is Best For Business , host Jerry Durham is joined by two powerhouse voices in healthcare: Angela Diaz, PT, VP of Market Development at TailorCare, and Dana Strauss, PT, DPT, a physical therapist turned health policy strategist. Recorded in the wake of CMS's monumental 2025 Physician Fee Schedule proposed rule, this conversation is a masterclas...

In this episode of What’s Best for the Patient Is Best for Business , Jerry welcomes back Angela Diaz, PT, VP of Market Development at TailorCare, to move from the “why” to the “how” of value-based musculoskeletal care. They dive deep into the operational engine of TailorCare, a risk-based care navigation company that partners directly with payers to manage the entire MSK journey. Angela breaks do...

In this episode of What’s Best For The Patient Is Best For Business , Jerry sits down with Dr. Todd Norwood, Senior Director of Clinical Services at Omada Health, a virtual care platform specializing in chronic disease management. With a background as a board-certified orthopedic and sports physical therapist, Todd shares his journey from traditional clinical practice to the forefront of digital h...

In this insightful episode of What’s Best For The Patient Is Best For Business , Jerry sits down with Dr. Monique Caruth—home health physical therapist, entrepreneur, and founder of Caruth Staffing Agency. Dr. Caruth shares her inspiring journey from starting as a solo clinician to building a thriving home health business rooted in quality care, strong relationships, and intentional leadership. Ke...

In this episode of What’s Best For The Patient Is Best For Business , Jerry sits down with Dr. Alex Chan Yoon, founder of EverEx, and Ellen Morello, PT, DPT, U.S. General Manager for EverEx, to discuss how their Remote Therapeutic Monitoring platform is revolutionizing patient engagement and rehabilitation. Alex shares the inspiring story behind EverEx—born from his frustration as an orthopedic su...

In this episode of What's Best For The Patient Is Best For Business , Jerry sits down with Patrick Tarnowski, PT, MBA, Chief Commercial Officer of OneStep, a groundbreaking mobile app that measures key mobility data to help identify fall risks and improve patient outcomes. Patrick shares his extensive background in physical therapy, healthcare administration, and payer-side insights, emphasizing t...

In this episode of What’s Best For The Patient Is Best For Business, Jerry is joined by executive coach Steve Allred for a thought-provoking discussion on why understanding your healthcare practice’s current operations is the key to navigating—and thriving in—a rapidly changing industry. Six months after their last conversation, Jerry and Steve revisit the critical need for practice owners to opti...

In this solo episode of What’s Best For The Patient Is Best For Business , Jerry recaps his experience at the Future of Rehab Therapy Summit 2025, hosted by the APTA. This episode is a deep dive into Jerry’s key takeaways from the event, where thought leaders gathered to discuss the evolving landscape of rehab therapy. Jerry shares his biggest insights, including the undeniable impact of AI on the...

In this solo episode of What's Best For The Patient Is Best For Business , Jerry dives into Part 2 of the Front Desk Selling Series, focusing on the power of permission-based questions during initial patient phone calls. This episode is all about sharing his expert insights on refining front desk communication to improve patient engagement and conversion. Building on the foundational concept of ac...

In this solo episode of What's Best For The Patient Is Best For Business , Jerry dives into the critical first step of front desk sales—acknowledgement—during initial patient phone calls. As Part 1 of his Front Desk Sales Series, Jerry shares invaluable insights from his 15 years of experience, emphasizing how early interactions shape a patient’s entire journey. Key Takeaways: • The Golden Moment:...

In this episode of What's Best For The Patient Is Best For Business , Jerry sits down with Matt Byrne, Executive Director for Provider Partnerships at FIGUR8, Inc., to discuss the untapped potential of workers' compensation in physical therapy—and why ignoring this market could be a costly mistake. FIGUR8 provides the first FDA-registered, objective musculoskeletal (MSK) assessment tool, replacing...

In this solo episode of What’s Best For The Patient Is Best For Business , Jerry dives into the transformative role of AI voice agents in healthcare—specifically on the non-clinical, pre-arrival side of operations. Jerry shares his firsthand experience working with AI voice technology over the past year, detailing how it’s reshaping patient intake, scheduling, benefit checks, and cost callbacks, w...