What’s a Podcast?: The Revolution Redefined

This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1. Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll , Chief Revenue Officer at...

This week’s archival pull from  What’s a Podcast? The Extended Interviews  features one of the voices that helped build the podcast industry as we know it: Guy Raz. Dan Granger (CEO, Oxford Road) sits down with the creator of  How I Built This  to talk about how  we  built this—i.e. how podcasting went from media exile to mainstream power player—and what’s worth prote...

This week on “What’s a Podcast? - The Extended Interviews,”  Evan Shapiro  (renowned  Media Universe Cartographer ) brings his  latest industry map  to share with  Dan Granger  (CEO,  Oxford Road  &  Veritone One ) how and why podcasts should expand into other mediums.  At  IFC , Evan  pioneered  the podcast-to-TV pipeline (...

Kill the word podcast? Our guest votes yes. This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One ) hosts AJ Feliciano (former GM of The Roost Network ) for a deep dive on how The Roost became the in-house “media company of tomorrow.” AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump...

This week, in a podcast studio, somewhere on the final frontier,  Dan Granger  (CEO,  Oxford Road  &  Veritone One ) and  John McDermott  (Co-Founder,  Caloroga Shark Media ) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What’s a Po...

Hope you’re good at math, because podcasting is about to multiply. This week on the  Media Roundtable  limited series “ What’s a Podcast?  - The Extended Interviews,”  Dan Granger  (CEO,  Oxford Road  &  Veritone One ) hosts  Bryan Barletta  (Founder and Partner,  Sound Profitable ) to peel back the layers of podcasting.  “I want...

Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like  Ira Glass . Dan Granger  (CEO,  Oxford Road  &  Veritone One ) sits down with Audio Legend and Podcast Pioneer  Ira Glass  (Host, Executive Producer,  This American Life ) in a new episode of “ What’s a Podcast?  - The Extended Interviews.” This week’s episode is sponsored by...

CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the  Media Roundtable  found that number— How’d he do it? Join  Dan Granger  (CEO,  Oxford Road  &  Veritone One ) as he hosts  Hernan Lopez , (Founder,  Wondery  &  Owl & Co ) in a special...

Ah, podcasts–those “little masterpieces for your ears.”  We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be.  Dan Granger  (CEO,  Oxford Road  and  Veritone One ) hosts: Larry Rosin  (President, ...

Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “ What’s a Podcast?  The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the  MeidasTouch .  Dan Granger  (CEO,  Oxford Road  and  Veritone On...

The Media Roundtable limited series: “ What’s a Podcast?  – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by  Fairing . Dan Granger  (CEO,  Oxford Road  and  Veritone One ) teams up with  Larry Rosin  (President,  Edison Research ) for our extensive qualitative and quantitative journey to define what a ‘po...

Presenting The Media Roundtable Limited Series: “ What’s a Podcast?  – The Extended Interviews.” This week we have a guest who’s not only influential in podcasting history but in  Oxford Road  history too. While conducting interviews for the series,  Dan Granger  (CEO,  Oxford Road  and  Veritone One ) got a chance to sit down with audio legend  Adam Ca...

So… what is a podcast in 2025? As video takes over and platforms tighten their grip, the medium faces an identity crisis. In our final episode, we examine what’s at stake and where podcasting might go next. You’ll hear from industry leaders like Guy Raz, James Cridland, Dan Franks, and AJ Feliciano as they wrestle with the evolving definition of podcasting, the tension between independence and alg...

After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C br...

Podcasting didn’t start with a business plan—it started with rebels, weirdos, and accidental pioneers tinkering in garages. In Episode 1 of What’s A Podcast?, we trace the medium’s origin story—from the earliest RSS hacks to the moment Steve Jobs brought podcasts to iTunes. Along the way, you’ll hear from Adam Carolla and Leo Laporte on bypassing traditional media, and Ira Glass on how public radi...

What’s a Podcast?: The Revolution Redefined  is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón ( Age of Audio ), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium. Once an in...