What the Wealth?

What if the next level of your business didn’t require you to abandon your life to build it? In this episode, I sit down with my client Casie (mom, CEO, and absolute powerhouse) to unpack what it  actually  looks like to scale to record-breaking months while raising babies, running a home, and leading with both grace and grit. If you’ve been telling yourself you’ll go all in “when things calm down...

Overcorrection & Perfectionism: Your Greatest Liability or Your Scaling Edge? Perfectionism gets a bad reputation. And honestly? Sometimes it deserves it. In this episode, we’re talking about the real relationship women have with overcorrection and perfectionism in business especially when it comes to content creation, offer building, and visibility. Because here’s the truth: For high-capacity...

Most coaches aren’t struggling with content. They’re struggling with clarity . If you feel like your posts are “fine” but forgettable… If your page gets watched but not trusted … If you’re tired of sounding like everyone else in your industry… This episode is for you. In this training, I break down how to find your edge through messaging —the thing that makes people instantly understand what you s...

In this episode of  Strive for Strength , host Kendall Strampel sits down with entrepreneur and industry leader Will Girone for a powerful conversation on integrity, strategy, and what it truly takes to build wealth in the coaching space. Kendall and Will recently shared the stage at the AR Funnels event, where their aligned perspectives and no-fluff approach to business instantly clicked. Tune in...

Most coaches think they have a content problem.. Or a sales problem. But truthfully? They have an offer problem. In this episode, I break down why your lack of clarity around your offer not your content strategy or DM scripts is what’s keeping you from converting. You’ll learn how to define a clear promise, articulate transformation in a way your audience feels, and align your delivery with what y...

In this episode, Ken sits down with WWBA Mastermind student Brittany Rocheleau, to unpack her journey from classroom teacher to building a thriving online business while living in Bali and earning over $30K months. They dive into what it really looks like to walk away from stability, navigate self-doubt, and embrace the messy middle of entrepreneurship. Brittany shares the highs, lows, and lessons...

Everyone’s obsessed with finding their niche — but the truth is, demographics don’t buy. Psychographics do. In this episode, Kendall breaks down why your brand doesn’t need a hyper-specific niche; it needs a high-caliber mindset match. You’ll learn how to identify the belief systems, behaviors, and emotional patterns that make a client a perfect fit and how to embody the standards that magnetize t...

Most entrepreneurs don’t have a time problem they have a focus problem. In this episode, I breaks down how to use constraint as your most powerful weapon in business. Learn how to eliminate scattered energy, master time blocks that actually work, and create ruthless efficiency in your day so you can move with precision, not pressure. This is how you become unstoppable not by doing more, but by doi...

I didn’t scale because I journaled harder — I scaled because I stopped winging it. In this episode, I’m pulling back the curtain on the real infrastructure behind a multiple-six-figure month business: The task systems that track what actually matters The content machine that runs without you The calendars that protect your energy instead of draining it And the team dynamics that create execution w...

There’s a season every entrepreneur hits the one where it looks like everything’s falling apart. I'm lifting the hood to talk about my life LIFING in this season. The team’s shifting, the systems aren’t clicking, the identity you built your business on suddenly doesn’t fit anymore. But underneath the chaos… you’re actually being built for your biggest breakthrough yet. In this episode, I’m sharing...

Most coaches unknowingly market to low-level buyers—the ones who haggle over price, need endless convincing, and become the loudest complainers once they’re inside your program. In this episode, we’re flipping the script and breaking down: ✨ The Buyer Spectrum → Traits of low-level vs. high-level buyers, and how to identify who you’re calling in. ✨ Why Coaches Attract the Wrong Buyer → The subtl...

Are you showing up in sales as the “Nice Girl”? Over-explaining your offer, avoiding objections, and hoping being liked will land the client?  In this episode of  What the Wealth , I’m breaking down how the Nice Girl identity is silently killing your conversions and what to do instead. You’ll learn my take on: The tell-tale signs of “Nice Girl” sales habits. Why being liked won’t pay your bills (b...

From Income to Wealth: The CEO Way to Lead Your Money Most entrepreneurs have income goals… but no wealth goals. And that’s why they stay stuck on the hamster wheel. In this episode of What the Wealth , I’m breaking down exactly how to set wealth goals that actually build freedom and how to know exactly what to do with your money once it hits your account. You’ll learn - My money date protocol - T...

Everyone’s obsessed with sales strategies and flashy front-end marketing  but let’s be real… if your delivery sucks, your business won’t scale. In this episode, I’m breaking down a bold truth most coaches avoid: You don’t need more sales scripts — you need a better client experience. Because when your offer delivers? Your clients become your best marketing strategy. I’ll walk you through the three...

In this episode, we’re throwing out the typical productivity BS and talking about something juicier: how to harness both your masculine and feminine energy to plan your day, lead with power, and still feel spacious, intuitive, and free. You’ll learn: Why traditional productivity hacks don’t work for coaches How to build rhythm into your day instead of rigid routines My 3-part “Energetic Workday” f...

If you’re tired of clawing for every sale and relying on objection-handling scripts to close clients… this episode is your wake-up call. The real issue? It’s not your sales process — it’s your brand . Most coaches are out here selling like mad but building nothing magnetic. No vibe. No vision. No clear identity. Which means your content feels forced, your leads feel cold, and your “authority” is g...

You say you’re “chilling” at $20k–$30k months… but deep down, you know you’re built for more. This episode is a wake-up call for the coach who’s cruising not because she’s satisfied, but because she’s scared. Scared that more money means more pressure. More responsibility. More chaos. But here’s the truth: responsibility isn’t the enemy your relationship to it is. In this episode, I’m breaking dow...

Welcome to the rebrand — and welcome to your Wealth Era. In this kickoff episode, I’m pulling back the curtain on what it really takes to scale a coaching business to multi-6 and 7 figures — while actually feeling free, powerful, and in alignment. We’re talking identity shifts, nervous system expansion, sales mastery, wealth embodiment, and how to stop building your business from survival mode. If...

you close your laptop at the end of the day and wonder what the heck you actually just got done, you worked all day but for another time go? You want to be productive, you want to get more done, want to go to legacy brand but it just seems like you can’t move the needle forward? I cover my top tips for productivity, mastering your time and getting more done more efficiently in this episode! Follow...

If you’re an online coach or entrepreneur, pull up a chair. We’re going to Yap about all things, personal development, business growth, and wealth. Follow me on IG

Do you actually sit down to map out your annual objectives and projects to help you get there ? I'm letting you in on one of the top strategies I teach my mastermind students. In this episode I cover the 7 areas of your business you need to assess if you want to learn what to actually prioritize to have your biggest year in 2025. Follow me on IG

Black Friday is right around the corner and every year there’s an even bigger frenzy that causes Coaches to have FOMO and think that they need to launch, discount their services majorly, but here’s the truth… You don’t. You don’t have to launch and you don’t have to discount your services, And you can have a massive cash injection follow me on IG

I have only plugged my coaching application twice in the last 12 months and my team typically booked 2-5 calls per day using the metods im going to expose to you in this podcast episode. If youre a coach or content creator this is the perfect episode to help you have tons of content ideas Grab story selling mastery course

As much as I don’t put my personal life on the Internet, this is an episode. I know I needed to make because so many women will navigate this at some point in their entrepreneur journey and this is an episode. I wish I had two months ago when I went through my break up. follow me on IG

Melanie Ann Layer  is the founder of the Alpha Femme Brand.  She is known for her unique approach to feminine leadership and wealth energetics.⁣ ⁣ Melanie's story is a true rags-to-riches story, facilitated by tapping into energy and manifestation.  From overcoming bankruptcy and coaching from her car in 2013 to establishing the Alpha Femme and generating over $70 million since its inception i...