What The Data Says

Is Good Marketing Now Just a Culture War? We’re back with another episode of What The Data Says, and we’re starting HOT! Sydney Sweeney’s American Eagle ad has taken over the internet - and sparked a wave of heated opinions. But here’s the real question: in today’s climate, can a campaign actually go viral without copping criticism? We’re breaking down whether backlash is just the price of doing e...

Welcome back to another episode of What The Data Says! This week, we’re kicking things off with the rise of AI-generated street interviews - are they the future of content or just another shortcut killing authenticity? From viral gorilla dentist ads to AI influencers with millions of followers, we’re unpacking the impact of synthetic content - and whether your audience actually cares if it’s real....

From MAFS to AI: Are We Just Building Content Machines? Welcome back to another episode of What The Data Says! We’re diving headfirst into the chaos surrounding MAFS and its cast members making waves both on and off-screen. From fan account strategies to rebranding after reality TV, we’re breaking down whether this level of self-promotion is genius or just too much. Plus, we're tackling the wild w...

Has Kim Kardashian revived Nike? Welcome back to another episode of What The Data Says! We’re diving into Nike’s bold move with Kim Kardashian and Skims, breaking down how this collab could be the marketing lifeline Nike needs. From brand revivals to strategic power plays, we’re unpacking what this means for the future of marketing. Get ready to rethink your collab playbook—this episode’s a game-c...

Welcome to the second episode of What the Data Says! We took a little break, but we're back and diving into some of the most controversial viral moments, brand strategies, and how bad publicity can still drive engagement. Whether you're curious about the media's role in viral success or looking to sharpen your personal brand strategy, this episode is packed with insights.

Welcome back to another episode of What the Data Says! We're back just in time to break down the latest and greatest viral moments, PR strategies, and the art of turning chaos into opportunity. From TikTok Award mishaps to Wicked's smart PR stunt, we’re unpacking how publicity—good or bad—can shape success. Whether you're a content creator, marketer, or just like to keep up with the latest tea, th...

Welcome to the very first episode of What the Data Says! In this episode, we dive deep into the world of social media, brand deals, and the strategies that drive viral content. Whether you're a content creator, marketer, or just curious about how data influences the online world, this episode is packed with insights tailored for you. 00:00 - Introduction to What the Data Says 01:30 - The Power of...