What the Biz?!

Send us Fan Mail Stop gambling on event ROI! In Episode 86 of "What the Biz?!," Daniel Prockzo and Brigitte Vegter deliver a strategic blueprint for mastering event attendance. Transform your approach from a passive attendee to a proactive architect of your company’s growth. Whether you're a networking powerhouse or focused on team development, this episode empowers you to make inte...

Send us Fan Mail Are you trying to reach new clients but feel stuck, desperate, or even "gross" about cold outreach? You're not alone! In this candid episode of "What the Biz?!", Dan Prochko and Brigitte Vegter confess why most cold outreach fails (and how  not to fall into those traps). They reveal their exact 3-part formula to connect with new leads authentically, show y...

Send us Fan Mail In Episode 84 of "What the Biz?!", hosts Brigitte Vegter and Daniel Proczko address the often-overlooked but crucial process of properly offboarding vendors and partners. This episode serves as both a tech PSA and a financial protection plan, highlighting the common mistakes businesses make when ending relationships. Learn about the significant vulnerabilities – from sec...

Send us Fan Mail Ready to shed the burden of "doing everything" and step into your powerful role as the true architect of your business? Episode 83 of "What the Biz?!" unlocks the transformative mindset shift from overworked doer to strategic owner. Brigitte Vegter and Daniel Proczko provide the essential pillars – from foolproof processes to confident delegation – that empower...

Send us Fan Mail You're making sales, the revenue's coming in... but when you check your bank account, you're left asking: "Where the heck's all my money going?!" In this candid episode of "What the Biz?!", Brigitte Vegter and Daniel Proczko expose the infuriating mystery of "disappearing money" and the "profit illusion". They confess to...

Send us Fan Mail Stop banging your head against the wall trying to grow! Episode 81 of "What the Biz?!" delivers the strategic clarity every busy business owner needs. Brigitte Vegter and Daniel Proczko reveal the profound truth that  busyness does not equal progress and expose the core, underlying issues that prevent growth: a fundamental supply problem or a demand problem. Learn to acc...

Send us Fan Mail Want to grow your business, launch that new offer, or finally hire a team member, but a creeping fear holds you back? On this episode of "What the Biz?!", Brigitte Vegter and Daniel Proczko pull back the curtain on that paralyzing uncertainty. They confess to having felt that fear – that question of "can I even afford this?" – and reveal how establishing a clea...

Send us Fan Mail Are you working harder than ever but seeing less growth than you deserve? Episode 79 of "What the Biz?!" delivers game-changing insights as Brigitte Vegter and Daniel Proczko expose the three insidious growth traps that keep ambitious owners stuck. This episode cuts through the noise to show you exactly why your business isn't growing despite your efforts, providing...

Send us Fan Mail Are you still doing everything manually in your business? Stop! In this power-packed episode of "What the Biz?!", Brigitte Vegter and Daniel Proczko share their absolute must-have email automations that every small business owner should be using right now. They get fired up about how automation isn't just a nice-to-have, it's the secret weapon to scale, save yo...

Send us Fan Mail Ready to stop shouting into the void and start talking directly to the customers who love what you do? In this episode of "What the Biz?!", Brigitte and Dan get real about the absolute necessity of building your customer avatar! They share why trying to market to everyone means reaching no one and break down the crucial elements needed to truly understand your ideal clie...

Send us Fan Mail Discounts: Friend or Foe for your small business? On this spicy episode of "What the Biz?!", your hosts Brigitte and Dan dive headfirst into the controversial world of discounting. They share their strong opinions on why slapping a discount on everything might be secretly sabotaging your success and reveal the costly mistakes they've seen countless businesses make....

Send us Fan Mail In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth. Listeners will learn: The three levers that directly impact business profit. Why simply increasing sales isn't always the most effective...

Send us Fan Mail Tired of feeling like your business is just another commodity? In this episode of What The Biz?!, Brigitte and Dan explore how to break free from transactional sales and create a unique customer experience. Tune in and explore: Why a transactional approach can limit your sales potential. How to connect with customers on an emotional level. Strategies for differentiating your busin...

Send us Fan Mail How do you decide when to give a raise and when to offer a bonus? This episode of What The Biz?! dives into the strategies and best practices for rewarding your team effectively. Brigitte and Dan share their expertise on creating fair and motivating compensation structures. Listeners will learn: Why it's crucial to have clear mechanisms for pay increases. The pitfalls of givi...

Send us Fan Mail In this episode of What The Biz?!, Brigitte and Dan discuss how the Profit First model can be applied to startup businesses. They explore the challenges and strategies of prioritizing profit from the beginning, even with limited revenue. Listeners will learn: What the Profit First model is and how it works. Why it's important to prioritize profit from the start. How to adapt...

Send us Fan Mail In this episode of What The Biz?!, Brigitte and Dan discuss the dreaded IRS audit. They break down common misconceptions, explain what triggers audits, and provide actionable advice to help business owners maintain accurate records and minimize their risk. Listeners will learn: Common misconceptions about IRS audits. Key red flags that can trigger an audit. Best practices for book...

Send us Fan Mail Software is essential for most businesses, but price increases can strain your budget. In this episode of What The Biz?!, Bridget and Dan share practical advice on how to navigate these cost increases and make informed decisions about your software investments. Listeners will learn: Common reasons behind software price hikes. How to determine if your software is still providing su...

Send us Fan Mail Dealing with difficult clients on the phone can be stressful and time-consuming. In this episode of What The Biz?!, Brigitte and Dan provide actionable advice for navigating these situations with greater confidence and ease. Listeners will learn: How to approach challenging phone calls with a calm and solution-oriented mindset. Effective communication techniques for de-escalating...

Send us Fan Mail In this episode of What The Biz, Brigitte and Dan dive into a common challenge for business owners: getting paid! Drawing from real-world scenarios and listener questions, they discuss the importance of setting clear boundaries, establishing efficient business processes, and maintaining healthy client relationships. Listeners will learn: How to create effective invoicing systems t...

Send us Fan Mail  Partnerships can be a powerful driver of business growth, but they require careful cultivation. In this episode of What The Biz, Bridget and Dan share a story that highlights the importance of proactive communication, clear expectations, and a collaborative mindset in partner relationships. They provide actionable tips for fostering strong and productive collaborations that deliv...

Send us Fan Mail Looking to optimize your business processes?  In this episode of What The Biz, Bridget and Dan share their insights on business automation. They provide actionable advice on how to identify opportunities for automation, implement effective systems, and leverage technology to streamline your operations.  Tune in to learn how to work smarter, not harder, and take your business to th...

Send us Fan Mail Starting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offer practical advice and encouragement, emphasizing the importance of building relationships, niching down, and establishing trust. Whether you're just starting out or are a se...

Send us Fan Mail Tax season can be stressful for business owners, but it's important to be aware of potential scams that can arise during this time. In this episode of What The Biz?!, Brigette and Dan discuss common tax scams and share practical tips on how to protect yourself and your business. Key topics covered: Phishing scams via email, text, and social media     Ghost tax preparers and h...

Send us Fan Mail Are you caught in the trap of chasing quantity over quality?  In this episode of What The Biz?!, Brigette and Dan discuss the pitfalls of prioritizing quantity and how it can lead to burnout, decreased profits, and a decline in the overall quality of your life. Tune in to discover how shifting your focus to quality can transform your business and your well-being. Key topics covere...

Send us Fan Mail Confused about the difference between organic and paid marketing?   You're not alone! In this episode of What The Biz, Brigitte and Dan demystify these two essential channels and explain how small businesses can use them effectively.  You'll discover: The Importance of Organic & Paid Marketing     Pros and Cons of each     Value and time horizon for leads     Nurturi...