What the Biz?!

Send us Fan Mail Top of 2025 Episode Replay Starting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offer practical advice and encouragement, emphasizing the importance of building relationships, niching down, and establishing trust. Whether you're ju...

Send us Fan Mail Top 2025 Episode Replay Who wants to work 9-5 building someone else's dream, when you can spend that time building your own? Dan, Brigitte, and Richard all took the plunge and created their own companies, not only to give themselves the freedom to to fulfill life long dreams, but to help others who were doing the same thing. Listen as they discuss diving head first into Web 2...

Send us Fan Mail Top Episode of 2025 Is there ever really a right time to hop off the 9-5 train and commit fully to entrepreneurial pursuits?  How do you find someone to speak to who can help support you on this journey? Should write a detailed business plan or is it ok just to have a few ideas on a bar napkin? The WTB trio discuss all that and more on this weeks episode. Table of Contents 5:02 -...

Send us Fan Mail Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "leaks" in your leadership and provide a clear, four-step plan to fix them. You'll learn how to transform your l...

Send us Fan Mail Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three most important financial numbers that go beyond profit and sales, along with two powerful bonus metrics. Learn to transform...

Send us Fan Mail Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode will reframe your understanding of what's important, moving you from tracking vanity metrics to focusing on a handful o...

Send us Fan Mail In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth. Listeners will learn: The three levers that directly impact business profit. Why simply increasing sales isn't always the most effective...

Send us Fan Mail Stop thinking tax season is in April. In this critical episode, Brigitte Vegter delivers the tough truth: April is just the receipt for the year you've already had. The real moves to save money happen now, in December. We break down the 5 proactive financial moves you must make before December 31st to reduce your tax bill and avoid penalties. This episode empowers you to move...

Send us Fan Mail Are you wasting time on leads that never close? In this episode, Dan Proczko and Brigitte Vegter solve the frustrating Sales vs. Marketing War by giving you a clear, shared definition of a good lead. They expose the "Busy Trap" that fills your calendar with non-buyers and introduce the crucial MQL vs. SQL Framework . Learn to automate your Profit Filter using the 4-point...

Send us Fan Mail In this highly personal episode, Dan Proczko and Brigitte Vegter dive into the unspoken truth of entrepreneurship: the guilt tax that comes with growth. They discuss the constant tension between building a business and being present for family, acknowledging the feeling of being "on a treadmill that never shuts off." This episode provides the 5-Point Guilt Detox Plan, a...

Send us Fan Mail In this breakthrough episode, Dan Proczko reveals the social media strategy that led to a 400% increase in page visits and a 600% increase in reach in just two weeks. He argues that low engagement isn't because your content is boring; it's because your strategy is wrong.  This episode introduces a simple, 1-hour-a-day framework built around a core truth: social media pla...

Send us Fan Mail  We made it! For our 100th episode, Dan Proczko and Brigitte Vegter are getting completely candid, sharing the 5 absolute truths that have shaped their businesses over the past three years. They confess to over-functioning for clients, the misery of burnout , and the mistake of thinking revenue solves all problems. They remind every tired, but determined business owner that it&apo...

Send us Fan Mail In Episode 99 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter expose the urgent crisis facing small business marketing. Dan reveals the "Great Decoupling" —how AI Overviews are stealing up to 70% of organic clicks, while new privacy laws are making paid ads legally risky (up to $7,500 per violation ) and ineffective. This episode provides the strateg...

Send us Fan Mail Is your email list collecting dust? Do you have great clients, but haven't emailed them in months? In this episode of "What the Biz?!," Dan Proczko and Brigitte Vegter get candid about the power of email. Dan explains why "silence is probably worse than a bad email," and Brigitte confesses that she, too, struggled with the mental block of "overthinkin...

Send us Fan Mail In Episode 97 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter provide a crucial guide for any business looking to hire a marketing agency. Flipping the script from last week's financial focus, they present nine essential questions to ask before making this "high-stakes hire." This episode helps listeners vet a potential partner based on their co...

Send us Fan Mail In Episode 96 of "What the Biz?!," hosts Brigitte Vegter and Dan Proczko tackle a topic nobody tells you about until it's too late: what to ask before hiring a bookkeeper. Moving beyond a simple conversation about price, they provide a list of ten essential questions that will save you time, money, and regret. This episode is a guide to finding a strategic financial...

Send us Fan Mail Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "leaks" in your leadership and provide a clear, four-step plan to fix them. You'll learn how to transform your l...

Send us Fan Mail You found your rockstar employee—the reliable, high-achiever who's great at their job. So you promoted them to a manager… and now they’re awful. In this candid episode of "What the Biz?!," Bridget Vector and Dan Prochko get honest about the pain of promoting the wrong person. Based on a post from a small business owner, they break down the reasons this happens and r...

Send us Fan Mail Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode will reframe your understanding of what's important, moving you from tracking vanity metrics to focusing on a handful o...

Send us Fan Mail Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three most important financial numbers that go beyond profit and sales, along with two powerful bonus metrics. Learn to transform...

Send us Fan Mail You’ve built a great business, and now you have a new idea. It's exciting, but also terrifying. You ask yourself, "What if I try to grow and I fail, am I going to hurt the business I already have?" In this episode of "What the Biz?!," Daniel Proczko and Brigitte Vegter get candid about the fear of expansion. They share personal client stories of both succe...

Send us Fan Mail You’ve been there: you buy the shiny new software, the fancy gadget, or the expensive subscription, believing it will solve all your problems. But it doesn't. In this episode of "What the Biz?!," Daniel Proczko and Brigitte Vegter confess to their own mistakes and share a powerful lesson they've learned: a tool won't fix a broken process. They share a stor...

Send us Fan Mail In Episode 89 of "What the Biz?!," hosts Daniel Proczko and Brigitte Vegter dive into the monumental shift happening in Google search and advertising due to the rise of AI. They reveal how AI-powered answers are impacting organic search traffic and what small business owners need to do to adapt. This episode provides a strategic roadmap for creating content that still wi...

Send us Fan Mail In Episode 88 of "What the Biz?!," hosts Brigitte Vegter and Daniel Proczko tackle a topic that every business owner faces: how to raise prices. Using a listener's question about being new and underpricing, they provide a strategic roadmap for approaching this conversation with confidence. This episode covers essential mindset shifts, proactive strategies for future...

Send us Fan Mail Stop letting seasonal fluctuations control your business! Episode 87 of "What the Biz?!" delivers a strategic roadmap to not just survive, but to thrive during the unavoidable slow seasons. Shift your mindset from reactive panic to proactive planning, using a three-pronged approach to manage your business's financial, marketing, and leadership dynamics. Conquer the...