Andreas Marinopoulos

What Students Want

Education EN ↓ 82 episodes

This podcast is an exploration of what students, young and old, are really looking for. Why do we learn avidly in some environments but are bored in others? What is an immersive learning experience and how do we generate more of them, for our children, our colleagues and ourselves? Learning science has many secrets that are very useful to unlock. As the world

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Author

Andreas Marinopoulos

Episodes

7. Walking Through the Parents' Journey with Chantelle Zakariasen 31.01.2019 43:02

Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get...

6. Merging Data with Word-of-Mouth Marketing, with Bill Diskin 24.01.2019 48:57

Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families. In this episode, Bill shares the path of increasing enrollment through defining the school’s mission, refining their focus, and how they put relationships and...

5. Design Fundamentals for Schools, with Laura Elizabeth 17.01.2019 54:05

Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects. In this episode, Laura takes the listener through very specific ways to approach website design. Whether starting from a blank page or...

4. Serendipity and Diversity in Marketing, with Joshua Wittman 10.01.2019 1:05:44

Our guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica. In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school. He relates the story of how he came to focus on bringing the classroom outside into nature in order to teach sustainability and ecology in a natur...

3. What 800 enrollments per year will teach you 10.12.2018 34:20

Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and...

2. Selling The Invisible in school marketing 03.12.2018 41:07

My guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for Australian Christian College, a group of nine schools located in five states around Australia. We talk about the difference between the corporate wo...

1. Why schools need a value proposition, with Grant Lichtman 22.11.2018 38:36

In this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover:How market forces are shaping the K-12 school landscape. Why schools now need a value proposition. How schools can find more time to differentiate and innovate? Examples of how a school can grow by crafting engaging learning experien...