What Students Want

Our guest today is Joe Erpelding. Joe is the Principal at Design39 Campus where he has used his previous experience - he was the Principal and Vice Principal at the Unified San Diego School District - as well as his vision to transform the school into an active community of learners. In this episode, Joe offers insight on how you could change the culture in your school to improve your growth. More...

Our guest today is Cordell Carter. We had a fascinating conversation about the funding landscape for K12 education. Cordell is an entrepreneurial leader, nationally recognized for cross-sector successes in philanthropy, education, and technology. He is currently leading the Aspen Institute Socrates Program, a global education forum for emerging leaders. He has previously held leadership roles with...

Our guest today is Patrick Bassett. You may know him as longtime NAIS President, or even as the founder of Heads Up Educational Consulting. You may have come across his thoughtful tweets about the future of education. What is sure is that Pat has a deep, strategic understanding and a strong point of view on the evolving nature of schools. In this episode, Andreas and Patrick discuss a wide range o...

In this episode we answer a question by Keenan from Potomac, MD: “How often do we need to redesign our school website?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is Michael Soskil. He is a teacher, an author, an international keynote speaker an education consultant and an inspirational leader. Michael is the 2017-2018 Pennsylvania Teacher of the Year, a recipient of the 2012 Presidential Award for Excellence in Math and Science Teaching, and was honored as one of the top ten teachers in the world by the Global Teacher Prize in 2016.In this...

In this episode we answer a question by Britney from Stansbury Park, UT: “What else can we use to measure our website traffic apart from Google Analytics?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

In this episode we answer a question by Janah from Charlotte: “Should we run ads on Facebook if we have negative reviews there?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

In this episode we answer a question by Tracy from Portland, OR: “When should we use a landing page instead of our website, for our campaigns?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is John McLaughlin. He has an M.Ed in Psychological Studies, a BA in English, and is a PhD candidate in Philosophy. John began his journey in publications, but he has spent the better part of his career working in admissions and recruitment, taking on different roles in the field: Admissions Counselor, Associate Director of Admissions, Director of Admissions, and most recently, Dea...

In this episode, I am joined by Ted Dintersmith, one of America’s leading advocates for innovative education policies. He is the executive producer of the 'Most Likely To Succeed' documentary, watched by millions and screened at 1000 community events, and the author of an inspiring book, What School Could Be, that takes us through his journey to over 200 schools in all 50 states. We talk about Ted...

Our guest today is Stephen Ostendorff. He is the Director of Graduate Admissions at Bank Street College of Education in New York City. He has been working in higher education for the better part of two decades, holding positions in admissions, student affairs, and marketing, and previously served as the Director of Admissions and Marketing at Metropolitan College of New York, Director of Campus Li...

Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy. Brendan specializes in independent school admission with a strong focus on inbound marketing, social media, and lead nurturing for schools. He is a guest lecturer on marketing at Columbia University. In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationshi...

In this episode we answer a question by Tim from Hanover, PA: “Does marketing work for schools in an area where population is decreasing?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is Justin Medved. He is the Director of Learning, Innovation, and Technology at The York School - a K to 12th-grade independent day school in Toronto, Canada. Justin leads the way in professional development for faculty to ensure that technology is integrated into the classroom, and 21st-century pedagogy is developed to enhance learning. The York School was the first school in Cana...

In this episode we answer a question by Cindy from San Pedro, CA: “Can a school do marketing successfully with stock photos?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is Miles Latham. He is Managing Partner at Affixxius Films - an in-house bespoke commercial film company with an innovative and unique approach to providing breathtaking videos for public and private sector companies and organizations. In particular, the videos that Affixxius Films has produced for schools put a finger on the distinctive story that sets that school apart in the mar...

Our guest today is Angelo Lambroschino. He is the Senior Admissions Officer at Caldwell University. Angelo has a strong focus on building student diversity, retention of current students, and student engagement. He works actively to keep the university promotion efforts fresh, honest, and relevant for prospective students. In this episode, Angelo walks us through “Everything Admissions” - from per...

Our guest today is Tom Vander Ark, an education advocate, and adviser for better learning. He is the author of “Getting Smart: How Personal Digital Learning is Changing the World”, “Better Together”, “Smart Parents” and “Smart Cities”. Tom is the Founder and Executive Editor of “Getting Smart” - a learning design firm helping education and learning-focused organizations increase their impact with...

Our guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York. Tim is an experienced educator who has worked in various capacities from teacher to principal in K-12 urban, suburban, and rural school districts. He has a strong commitment to improving educational outcomes by engaging families as partners with the school. In this episode, Tim shar...

Our guest today is Don Wettrick. He is the Innovation Coordinator for Noblesville High School, the founder and President of The STARTedUP Foundation, and the author of "Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level." The STARTedUP Foundation empowers student entrepreneurs and innovators with collaborative, immersive experiences, accelerator programs, and seed...

Our guest today is Ryan Schaaf, instructional designer, professor in the Johns Hopkins University School of Education, and author of 5 books. Ryan thinks and writes about using digital tools and game-like learning experience in the classroom to engage today's learners in new ways. His new book explores learning in the age of disruption. How is this related to school growth you might ask? Well, lis...

Our guest today is Jennie Winton. She is the co-founder of Mission Minded - a branding firm established in 2002 to work exclusively with nonprofit organizations. Mission Minded helps nonprofit organizations to discover the “big, bold idea” that distinguishes them from everything else that is out there, in order to attract more people to their work. Jennie shares her branding and marketing expertis...

In this episode, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.” He provides a richly detailed analysis of the trends they observed in the marketplace and connects them directly to marketing for school growth. Andrew offers spec...

Our guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deeply about the community that his work serves. He launched an inbound marketing initiative that boosted applications to Proctor Academy by more than 40% during the first year...

SummaryOur guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based curriculum bound together by an emphasis on social-emotional learning. And it’s working! In this episode, Shelli shares the path of Thrive from vision to inception, and now...