What My Best Friend Does

Today, I'm joined by Jamie Whiffen, a master YouTube strategist who's worked with some of the world's leading creators including Ali Abdaal, Gordon Ramsay, Simon Squibb, and Brian Johnson, helping them generate hundreds of millions of views. In this episode, Jamie breaks down the real strategies behind YouTube growth, the metrics that actually matter, and the common mistakes both small and establi...

Unlock the keys of personal finance for beginners during this conversation with Gabriel Nussbaum, one of the UK’s leading finance content creators boasting a follower count of more than 1.3 million on Tiktok.  We dive into the foundations of personal finance and financial literacy for beginners, bust common money myths, and share actionable tips on how to save money, grow wealth, and make smarter...

Today, I’m joined by UK afrobeats artist AdeJosh as he shares his candid thoughts on why many artists today find themselves financially struggling despite their public success. He discusses the challenges posed by record labels, which often trap artists in a cycle of debt with their financial structures. AdeJosh also touches on the role of perception and reality in the music industry, emphasising...

Today I’m joined by content creator Cameron Corp aka Power & Precision, as he shares his journey from a passionate football enthusiast to a successful content creator, building a following of almost 1 milllion across platforms by sharing his experiences with the worlds best footballers.  Chapters 00:00 Introduction 05:59 Early Growth and Milestones 12:07 Editing and Content Creation Process 15:02...

Today we are joined by George Sullivan, the founder and CEO of The Sole Supplier, one of the UK's leading sneaker platforms. In this episode we deep dive into George's rollercoaster journey from rock bottom to the heights of running a multi-million-pound business. George opens up about the challenges of managing rapid growth, the importance of self-belief, mental clarity, and the dangers of succes...

Ever wondered what it’s really like to turn your passion for food and travel into a thriving online brand? In this episode, I sit down with Catherine Whild, known as @traveltothefridge, to get an unfiltered look at her journey into creating food content, from landing paid brand deals to amassing tens of thousands of loyal followers, all while navigating a full-time job. Catherine shares: The hones...

Today we welcome Johnny Kay back to the show! Johnny is a masterful storyteller and Chief Commercial Officer at Versus, and today he unveils the secrets of his viral success on TikTok. In this episode, Johnny shares his journey both in creating content captivating millions with his engaging stories, and as the manager of music artist Bawo. Johnny, known for his storytelling prowess, discusses the...

Today I sit down with Lamar Russell, a remarkable entrepreneur, community leader, and best-selling children's author, who has transformed his life experiences into a beacon of hope and inspiration for others. Lamar opens up about his challenging upbringing, marked by a lack of positive male role models and his brother's early incarceration, which drove him to become a positive influence for young...

In this compelling episode, we sit down with Ayo Noble, a renowned financial protection advisor who has captured the attention of millions with his insightful advice on building and safeguarding family wealth. Ayo shares his powerful journey from personal tragedy to building a thriving business and a 100K+ online audience in just 90 days. Join us for this enlightening conversation and discover how...

Today we dive into the inspiring journey of Kelvyn Quagraine, the Head of Brand at the Art of Football. From his humble beginnings volunteering at Dulwich Hamlet to spearheading global campaigns and interviewing royalty, Kelvyn's story is a testament to the power of passion, persistence, and authentic storytelling. Kelvyn's journey is a masterclass in leveraging passion and storytelling to carve o...

Ever wondered how top creators build loyal audiences and turn their passion into a thriving business? In this episode, I sit down with Jake Lee—founder and CEO of Alpha Talent Group—who started his agency at just 21 and now manages some of the UK’s most influential creators and athletes. We dive deep into what really matters in the creator economy, busting myths about follower counts, brand deals,...

In this episode, Fred shares his journey on The Apprentice, detailing the intense application and interview process, the challenges faced during filming, and the dynamics of group tasks. He reflects on the high-pressure environment of the boardroom and the lessons learned from his experience. Fred emphasises the importance of visibility for personal branding and the opportunities that arise post-s...

EP75 - Today I'm joined by social media expert Ali as he shares the habits you need if you want to grow your social media and make money from content. Timestamps: 0:00 - Intro 4:20 - I started making content during lockdown 7:45 - There's a pattern to making VIRAL videos 20:30 - I felt SO free after leaving my job 27:20 - My videos snowballed because of THIS strategy! 31:20 - You need to C...

EP73: In todays episode I'm joined by rent to rent expert Nicole as she shares how to get started in the property industry with almost no money down, what makes a good rent to rent property, common mistakes to avoid with rent to rent and SO much more! Timestamps: 0:00 - Intro5:40 - Why Nicole restarted university after 2 years of study16:02 - Life as an investment banker 23:16 - Why Nicole cho...

EP 72 - Jeffrey Boadi is a health and wellness expert who has amassed millions of views and hundreds of thousands of followers across social media by sharing healthy plant based recipes and lifestyle tips. In todays episode Jeffrey highlights the steps you can take to proactively focus on health and give yourself the best chance of being healthy and mobile in later life. Timestamps:0:00 - Intro4:4...

EP 71 - Gordon Reid is the founder of creative agency Middle Boop. In today’s conversation we talk about his journey through various creative roles, from graphic designer, to illustrator, creative director and more. Timestamps: 0:00 - Intro 9:39 - The biggest lesson University Taught Gordon 16:30 - How Gordon Got His First Design Job 22:32 - Creative Way To Open Doors And Meet Contacts 28:33 - The...

EP 70 - In todays episode I'm joined by Author Ore, who started her career in publishing before writing her book 'The Three Of Us'. In today's episode we discuss how to succeed in the publishing industry, the process for getting a book published and how much money you can earn for the various roles in the publishing industry and as an author. Timestamps: 0:00 - Intro 5:03 - Is university worth it?...

EP 69 - Melissa Nathoo has interviewed some of the hollywoods biggest actors. In today's episode she shares how you can break into and thrive in entertainment news. She also shares the reality of junkets, red carpets, premiers and SO much more! Timestamps:0:00 - Intro1:41 - Quick fire questions with Melissa 3:20 - Growing up this wasn't a career path7:17 - Broadcast yourself on Youtube! 8:...

EP 68 - Giuseppe Baidoo is the founder of healthy snack brand Gusto Snacks. In today's episode he shares his entrepreneurial journey, lessons learned from starting multiple businesses, marketing with no budget and so much more! Giuseppe also discusses his recent VIRAL post on LinkedIn describing how major retailer Holland & Barrett copied his product and what he did in response. Timestamps:0:0...

EP 67 - Interested in working in sports but not as an athlete, coach, or physio? Hugo Jafari is the founder of Ignite Sports Management, an boutique agency that manages some of the worlds leading athletes including Tom Dean, Max Whitlock, Helen Glover and so many more. We share how you can break into the world of athlete management, considerations when starting an agency, so inspiration athlete st...

EP 66 - Guerin is a brand lead who's marketing stunt with friend Ali, landed them a much coveted ticket at Cannes Lions Festival. In today's episode, we talk about his journey which includes dropping out of university, leaving home, going to Cannes and how the subsequently changed the trajectory of his lift. Timestamps: 0:00 - Intro 5:45 - My dad told me to LEAVE the house! 12:38 - I don&#...

EP 65 - Dr Jessica Halliley is a GP, Aesthetics Doctor & KOL with her own private practise. In today's episode Dr Jess reveals the hidden secrets of the £45 billion aesthetics industry, providing insights for those interested in a career in beauty aesthetics. You'll also learn about whether you need to be medically qualified, the different aesthetic procedures, advice for aspiring business own...

I've released 64 episodes of my podcast. I share the mission of the podcast, surprising truths about trying to make the podcast a success and everything else I've learned! Timestamps: 0:00 - Intro 4:30 - Deciding on the podcast name 9:40 - Some of my favourite podcasts 13:10 - The power of consistency15:28 - JUST START! 20:55 - This is how you get podcast guests! 27:08 - My approach to dealing wit...

In 2024 I spoke with almost 50 founders, leaders and people excelling in their careers. In today's episode I share 12 of the best pieces of advice and motivation from this years episodes! Timestamps: 00:00 - Intro 01:12 - The ROI on yourself is INFINITE! 03:31 - Even when you're scared, DO IT ANYWAY! 05:02 - It's Caught, not Taught! 06:47 - It's ALL about BRANDING! 08:17 - You cannot MASTER what y...

EP 62 - Johnny Kay is Chief Commercial Officer at culture platform VERSUS UK. Today he shares insights and skills learned from his various positions that have led to him now being an executive leader at VERSUS.He also discusses strategies he used to help drive up revenue over the past 5 years at VERSUS and what listeners can do to stand out from the crowd. Timestamps: 00:00 - Intro 07:35 - How to...