What it Takes Podcast

In this episode of The What It Takes Podcast , host Tuli Kraus sits down with Moshe Hecht , entrepreneur, startup operator, and Founder of Hatch AI , who previously helped build Charidy into one of the world's leading fundraising platforms that has facilitated nearly $5 billion in charitable giving. This isn't just a conversation about AI or fundraising . It's about what it actually ta...

In this episode of The What It Takes Podcast , host Tuli Kraus sits down with Seth Farbman , entrepreneur, former securities lawyer, and founder of multiple successful companies including SEC filing services, stock transfer operations, and modern LinkedIn marketing agency Share Media. This is not a typical “startup success story.” It’s a raw, behind-the-scenes conversation about building companies...

In this episode of the What It Takes Podcast , host Tuli Kraus sits down with Shai Stern — entrepreneur, investor, and advisor — to talk about building multiple companies from scratch, what separates great employees from mediocre ones, and what 30 years in business actually teaches you about people, sales, and showing up. Shai Stern didn't come from money. He grew up in Teaneck, New Jersey, dr...

In this episode of the What It Takes Podcast , host Tuli Kraus sits down with Aaron Zutler, sales veteran, entrepreneur, and co-founder of Pop Insanity, to talk about learning to sell from the ground up, cracking the big box retail code, and how a popcorn machine that couldn’t be returned ended up becoming a nationwide brand. Aaron Zutler spent years in the trenches selling small electronics, keyb...

In this episode of the What It Takes Podcast, host Tuli Kraus sits down with Dr. Jonathan Donath — chiropractor, entrepreneur, and founder of Daily Giving — to talk about building a successful practice from scratch, starting a nonprofit with zero experience, and why giving tzedakah every single day might be the greatest business decision you ever make. Dr. Jonathan Donath runs a thriving chiroprac...

In this episode of the What It Takes Podcast, we sit down with Rabbi Benjamin Heinemann — CEO of BP Print Group, founder of the BP Weekly, and one of the most quietly inspiring business leaders you've never heard of. With over 100 employees, clients across the US, Canada, Israel, and Australia, and 37 years of building from the ground up, Rabbi Heinemann has one simple answer for how it all ha...

In this episode of the What It Takes Podcast, we sit down with Eli Weber , CEO of Weber Media and host of the Podsitivity Podcast , to talk about building a social media business from scratch , the mindset behind entrepreneurship, and how content can turn into real revenue. Eli Weber is the founder of Weber Media , a social media marketing company that helps businesses maximize the potential of so...

In this episode of the What It Takes Podcast, we sit down with Rabbi Raps — the Rabbi of Social Media — who has built a community of 2M+ followers by bringing Torah, confidence, and unapologetic Jewish identity to the digital world. What started as simply sharing thoughts online turned into a global platform. We talk about what really happens when a Rabbi goes viral — the backlash, the hate, the p...

In this episode of the What It Takes Podcast, we sit down with Rabbi Nachman Seltzer—a prolific Jewish author, Torah educator, and former music director who has quietly built a decades-long career at the intersection of faith, creativity, and impact. Rabbi Seltzer shares his journey from writing his first book by hand on a bus at 23 to publishing over 56 books, including Torah works that sold 70,0...

In this episode of the What It Takes Podcast , we sit down with Abe Breuer , CEO of John To Go —a self-made entrepreneur who built a multi-million-dollar empire in an essential but often overlooked industry and achieved a successful private equity exit. Abe breaks down his 20-year journey from selling his first computer company as a teenager to scaling a portable sanitation business into a $50M na...

In this episode of the What It Takes Podcast , we sit down with Hershy Goldstein, CEO and Co-Founder of FRIDAY —a SaaS founder who went from unemployment to building a thriving tech startup serving over 1,200 customers. Hershy breaks down his journey from leaving a secure career to bootstrapping and scaling a profitable, remote-first business . He shares the unfiltered reality of entrepreneurship:...

In this episode of the What It Takes Podcast , we sit down with Avi Singer, Founder and CEO of Showd.me - a leader who hacked the corporate ladder from day one and later built a multi-million-dollar SaaS company without raising a single dollar of venture capital. Avi breaks down his journey from a $65k entry-level role at DoubleClick (later acquired by Google) to bootstrapping and scaling a profit...

In this powerful episode of the What It Takes Podcast , we sit down with Sam Shvarzblat , a contractor and entrepreneur who has lived both realities—being the boss and walking away from being the boss. Sam built a construction company from scratch in his early 20s, scaled it to multiple large projects, battled cash-flow pressure, burnout, family expectations, and eventually made the toughest decis...

In this insightful episode of the What It Takes podcast, we sit down with Morris Isaacson , the Chief Marketing Officer of Empeon, whose career spans more than two decades across brand strategy , digital marketing , and high-growth tech leadership . Morris has led marketing for iconic global brands like Polaroid , played a key role in a $1.1B IPO , and built data-driven marketing engines inside fa...

How does faith rewire your entire career? In this powerful episode of the What It Takes podcast, we sit down with Mrs. Esther Bergman, the CFO of Chai Lifeline, who oversees a massive $45 million budget dedicated to helping families with critically ill children. Esther takes us on her incredible journey from a Spanish-speaking immigrant taking a job as a store greeter to becoming the financial lea...

The Brutal Truth About Being A Creative Director | How a Borough Park Kid Landed HBO, Polaroid, and Brother ft. Sam Ash How data and storytelling can build a career? In this episode of the What It Takes podcast, we sit down with Sam Ash (not the music store!), a marketing powerhouse and the unconventional creative mind behind iconic campaigns for HBO, Brother, Polaroid, and countless brands in the...

Episode made possible by Blackbird Recruiting. Check em out Blackbirdrecruiting.com After building a tech business and working with giants like Google and Microsoft, Hillel Fuld SHUT IT ALL DOWN after October 7th. He now commands one of the most powerful pro-Israel voices online, reaching BILLIONS of impressions. In this bombshell conversation, he exposes the uncomfortable truths about Zionism, th...

What If Everything You Knew About Hiring Was Wrong? featuring Aaron KleinHow to build an all-star team without the sky-high costs? In this episode, we crack the code on hiring amazing talent from around the world. Tuli Kraus chats with Aaron Klein from Real Hires, who spills all the secrets on finding incredible offshore remote talent, from executive assistants and bookkeepers to tech whizzes. We...

The Car Industry Secrets | How China Is Beating Everyone at Making Cars ft. Rob FarmerHow a car goes from a simple sketch to a vehicle on the road or how a massive company like Nissan decides what to build next? In this episode, we sit down with Rob Farmer, a former top executive at Nissan, to pull back the curtain on the auto industry. From managing a global team of 50 to navigating the massive s...

A Story of Faith & Building a Torah Community from Scratch with Yoni RodanskyWhat it takes to build a Torah community from the ground up? In this episode, we sit down with Yoni Rodansky, a Five Towns native who, along with a wave of other young families, is building a vibrant Jewish community in Louisville, Kentucky. He shares the incredible story of how they went from no daily minyan to a boo...

In this episode of The What It Takes Podcast, we sit down with Ron Coleman, a top-tier 1st Amendment lawyer, prominent legal blogger, and social media powerhouse with over 250,000 followers on X (formerly Twitter). Ron has built a massive online presence while maintaining a highly successful legal career, and in this episode, he opens up about how he’s navigated the intersection of law, blogging,...

The Legal Realities Every Employer (and Employee) Must Know ft. Chaim BookWhat really happens behind the scenes when businesses get sued or how small HR mistakes can cost companies thousands? In this episode of the What It Takes podcast, host Tuli Kraus sits down with Chaim Book, an employment attorney with over 30 years of experience. What starts as a conversation about Chaim’s unexpected journey...

Why Your "Easy" Life Is Actually Holding You Back | Facts About Living in Israel ft. Eli FreedmanHow does a glass restoration entrepreneur from Montreal end up running a luxury wine concierge service in Israel? In this episode, we sit down with Eli Freedman, the founder of Cork & Cellar. Eli shares his incredible journey of running multiple businesses simultaneously, the life-changing decision...

The One Decision That Changed My Business Forever | The Laibel Schwartz StoryHow a guy shooting bar mitzvahs and weddings turned his camera into a full-scale corporate media powerhouse? In this episode of the What It Takes podcast, we sit down with Laibel Schwartz, the creative force behind the renowned photography and video company, Laibel. Laibel opens up about his journey from late-night weddin...

This One Lesson Cost Me a $10 Million Deal | Journey of Building a Law Firm ft. Uri KirschnerGet ready for an episode packed with hustle, heart, and some seriously crazy stories. In this episode of the What It Takes podcast, Tuli Kraus sits down with Uri Kirschner, a real estate attorney with 30 years of wild experiences from landing a Wall Street job as a determined 15-year-old to closing a multi...