What is Public Relations?

Today, I’m inviting you into the raw, unfiltered reality of knowing when to let go, when to evolve, and how serving your purpose sometimes means closing a chapter, even if it’s one you poured your heart into. THE FINAL BOW I’ve welcomed phenomenal guests, dissected myths about visibility, and championed the truth about PR, but after a year of stretching, experimenting, and “course-correcting,” I h...

This episode is for you if you’re feeling torn between doing what's right for your brand and what's “necessary” to succeed online. YES, we get real about visibility, reputation, and the constant pressure to play the game, even if the rules don’t feel right for you. Both Laura and Amy go deep into the messy realities of building a business, managing teams, and navigating the ego-fuelled h...

Small Rooms, Big Impact: Reframing Success and Spotlight in the Age of "More, More, More" Sit with this: What if everything in your business could be easier, more abundant, and led—truly led—by your own intuition, rather than by trends and hype? This episode of What Is Public Relations? is one for the rebels, the rule-breakers, and the quietly ambitious. If you’re ready for honest conver...

Audacity, Authenticity & The Real Work of Visibility This episode is for every entrepreneur, founder, coach, or anyone who feels like the world’s best-kept secret. You’re smart, experienced, ready to make a difference, but maybe there’s a disconnect: the world isn’t seeing the real you, and your messaging doesn’t feel quite right. Why is that? Let’s break it down. The Myth of ‘Just Being Seen’...

If you’ve ever felt like you’re drowning in the endless shriek of “authenticity,” “magnetism,” or “iconic leadership” in your socials, then you’ll want to tune in and break down exactly what it takes to actually stand out in a sea of sameness. In this episode, Laura Perkes brings back the kind of conversation that cuts through the noise, joined by business strategist, leadership expert and documen...

“PR ISN’T ONE MORE THING, IT’S THE THING” Until you listen to this episode, you might believe that Public Relations is  a nice-to-have, something you slap onto your business when you have time, or when you want to “look bigger.” But Laura Perkes is here to turn that thinking on its head. PR isn’t just an add-on: it’s what drives your visibility, your impact and ultimately your income. It’s the eng...

This episode of "What Is Public Relations?" will challenge your perspective on launches, visibility and what it REALLY takes to stand out in today’s online business landscape. If you’re hoping there’s some shortcut to credibility, or you’re buying into the narrative that online courses and launches are “dead,” you may want to hear what Matt Hall (the undisputed Launch King!) and Laura Pe...

Rethinking Success & Identity: Why Your Business Isn’t Just About Visibility This episode is full of hard truths, candid laughs and the kind of conversations most entrepreneurs won’t have in public. If you’re clinging to the idea that “being visible” is the magical route to business success, let’s take a collective breath and dig a little deeper. “All the hats and all the things…” Running your...

Visibility is glorified everywhere. If you’ve found yourself believing that being visible will catapult your business to extreme levels of success (and maybe even wondered how the “queens of visibility” keep going when the trolls come out), this episode is your dose of the truth behind the hype. THE MYTH OF "MORE VISIBILITY" We’ve all heard it: “Be more visible!” But as Laura Perkes and...

Why You SHOULD Welcome Bad Press: The Truth Behind “Sickfluencer” PR If you’ve ever worried about the downside of being “too visible” then this episode is for you. What Maddy Alexander Grout shares is raw, real and the exact antidote we ALL need to see past the glossy, filtered version of PR you see everywhere online… WHAT HAPPENS WHEN THE PRESS LABELS YOU THE “SICKFLUENCER”? Visibility can change...

Let’s Get Real About Strategic Visibility: The Unfiltered Truth About PR If you’ve spent even ten minutes in the online business world, you’ll have heard the rallying cry: “Get featured! Be visible! Step into the spotlight!” Visibility is touted as the fast-track ticket to everything you want, bigger opportunities, dream clients, more income, all wrapped up in a shiny PR bow. But is that really th...

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?.  Hosted by Laura Perkes.

Visibility is one of today’s buzziest topics - in fact, I was asked to speak about visibility at an event last year, stood on stage and declared ‘I fucking hate the word visibility’. Because when most people talk about visibility they focus on being seen and don’t scratch the surface of the deeper stuff that people truly crave. If you’re tired of the same old “stand out online” slogans, this episo...

Today, I crack open the topic with an actual LinkedIn legend, Laura Taylor, to talk about why everyone is using visibility tactics on LinkedIn…and why most people are getting the basics all wrong. VISIBILITY ON LINKEDIN: IT’S NOT WHAT YOU THINK We all hear it: “Just be more visible and your business will explode.” LinkedIn, in particular, is presented as THE place for entrepreneurs needing credibi...