GBDA
What is Business Development?
Learn the top tactics, operations, and strategies of business development. cgomagazine.substack.com
Where to listen?
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Episodes
Episode 21: BD Book...Top 3 Tactics from David Lechosa's new book "The Prospecting Playbook" 16.04.2025 30:14
Learn the top 3 BD tactics from David Lechosa’s new book, The Prospecting Playbook: : Generate Leads, Build Relationships, and Close More Deals on Amazon at: https://a.co/d/foh3j2O * Follow David Lechosa on LinkedIn https://www.linkedin.com/in/david-lechosa-3b39ab108/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www. GBD...
Episode 20: BD Book...Top 3 Tactics from Tim Cortinovis 10.04.2025 33:23
Learn the top 3 BD tactics from Tim Cortinovis' author of "Sell Smarter, Not Harder" and "Single-Handed Unicorn" * Get your copy of "Sell Smarter, Not Harder" on Amazon at: https://a.co/d/h3ppfTA * Get your copy of "Single-Handed Unicorn" on Amazon at: https://a.co/d/dvTFRYD * Follow Andrew Z. Brown on LinkedIn https://www.linkedin.com/in/timcortinovis/ * Follow our host, Tony Gray, on LinkedIn...
Episode 18: BD Book...Top 3 Tactics from David Ackert's new book "The Short List” 03.04.2025 34:40
Learn the top 3 BD tactics from David Ackert’s new book, "The Short List: How to Drive Business Development by Focusing on the People Who Matter Most." * Follow David Ackert on LinkedIn at: https://www.linkedin.com/in/davidackert/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www. GBDAssociation.org * Subscribe to our fre...
Episode 16: BD LEADER...Top 3 BD Tactics from Kelly Kennedy 27.03.2025 35:36
Learn the top 3 BD tactics from Kelly Kennedy! * Follow Kelly Kennedy on LinkedIn at: https://www.linkedin.com/in/kellykennedyofficial/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www. GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/ * Subscribe to our free newsle...
Episode 14: BD Book...Top 3 BD Tactics from Sachin Wadhawan 19.03.2025 34:09
Learn the top 3 BD tactics from Sachin Wadhawan’s new book, "TRUST YOUR SE: Sell Bigger, Better, and Faster with Your Sales Engineer" Check out Sachin's T-Shirts, merch, and coaching at: https://schoolofsalesengineering.com/shop/ * Follow Sachin Wadhawan on LinkedIn at: https://www.linkedin.com/in/sachinwadhawan/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp...
Episode 13: BD LEADER...Top 3 Tactics from Gary Anzalone 11.03.2025 35:34
Learn the top 3 BD tactics from Gary Anzalone, President of Business Development Professionals (BDPros) and Managing Principal of Razor Consulting Inc. * Follow Gary Anzalone on LinkedIn at: https://www.linkedin.com/in/garyanzalone/ * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www. GBDAssociation.org * Subscribe to our...
Episode 11: BD SME...Top 3 Tactics from Nate Simpson 24.02.2025 32:26
Learn the top 3 BD tactics from business development advisor, Nate Simpson. * Follow Nate Simpson on LinkedIn https://www.linkedin.com/in/nate-simpson-c-e-t-1614011 * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www. GBDAssociation.org * Subscribe to our free newsletter on Substack at: https://cgomagazine.substack.com/...
Episode 10: Top 3 Tactics from Justin Michael's new book "7 - Figure Formula" 23.02.2025 27:08
Learn the top 3 tactics from Justin Michael's new book, 7 - Figure Formula. *Get your copy of his book on Amazon at: https://a.co/d/hTyL5cR * Follow Justin Michael on LinkedIn at: https://www.linkedin.com/in/michaeljustin * Follow our host, Tony Gray, on LinkedIn at: www.linkedin.com/in/tony-gray-mba-bdp * Learn more about GBDA at https://www. GBDAssociation.org * Subscribe to our free newslet...
Episode 7: BD BOOK...Top 3 BD Tactics from "Demotainment" 25.01.2025 34:58
Learn the top 3 BD tactics from Mike McDowell's new book, Demotainment * Follow Mike McDowell on LinkedIn * Follow our host, Tony Gray, on LinkedIn * Learn more about GBDA at GBDAssociation.org * Subscribe to our free newsletter on Substack * Subscribe to our free newsletter on LinkedIn * Follow GBDA on LinkedIn This is a public episode. If you'd like to discuss this w...
Episode 6: BD BOOK...Top 3 BD Tactics from "Leaders, Not Rockstars" 25.01.2025 31:24
Hear Akilan A P, author of " Leaders, Not Rockstars " and learn his top BDR tactics. * Follow Akilan on LinkedIn * Follow our host, Tony Gray, on LinkedIn * Learn more about GBDA at GBDAssociation.org * Subscribe to our free newsletter on Substack * Subscribe to our free newsletter on LinkedIn * Follow GBDA on LinkedIn This is a public episode. If you'd like to discuss...
Episode 5: BD BIRTHDAY...The History of Business Development 25.01.2025 17:47
Listen to our host, Tony Gray, present the history of Business Development to Capital Business Development Association members. View and download the slides at: https://www.linkedin.com/posts/tony-gray-mba-bdp_history-of-the-business-development-profession-activity-7287801207463542784--vOO?utm_source=share&utm_medium=member_desktop Learn more about CBDA at: https://capitalbusinessdevelopmentassoci...
Episode 3: BD TECH...Top 3 BD Tactics with Mark Bedard at Upcell.io 12.01.2025 31:22
Listen to Mark Bedard share his top three tactics using upcell.io * Follow our host, Tony Gray, on LinkedIn * Learn more about GBDA at GBDAssociation.org * Subscribe to our free newsletter on Substack * Subscribe to our free newsletter on LinkedIn * Follow GBDA on LinkedIn This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episo...
Episode 2: BD BOOKS Top 3 Tactics from Laurier Mandin s new book, "I Need That!" 12.01.2025 35:18
Listen to Laurier Mandin's Top 3 tactics from his new book, I Need That! * Follow Laurier Mandin on LinkedIn * Follow our host, Tony Gray, on LinkedIn * Learn more about GBDA at GBDAssociation.org * Subscribe to our free newsletter on Substack * Subscribe to our free newsletter on LinkedIn * Follow GBDA on LinkedIn This is a public episode. If you'd like to discuss this w...
Episode 1: BD BOOK...Top 3 Referral Management Tactics 23.11.2024 32:02
Listen to Andrew Z. Brown, the father of Business-to-Business (B2B) referral programs, and learn the top BD tactics from his new book, Get Referred. How to Increase Sales Velocity, Volume, and Value * Follow Andrew Z. Brown on LinkedIn * Follow our host, Tony Gray, on LinkedIn * Learn more about GBDA at GBDAssociation.org * Subscribe to our free newsletter on Substack * Subscribe to our...
How to do Business Development 06.10.2024 9:51
Everyone loves a good story. Especially your prospects and customers. Stories are scientifically critical for growth. The power of stories is rooted in neuroscience. At 5:10 in the video, I talk about the science. Here's more scientific proof: · Facts and figures only activate 2 parts of the brain. · Stories activate more to process emotions and senses.· Stories enable the audience to remember thi...
What is Business Development? 06.10.2024 8:06
Wonder why prospects get angry or hang up on your cold call? It's their automatic survival instinct of...Fight, Flight, Freeze, or FuseEvery living organism has a Biological Imperative to survive and thrive. Organisms do this by engaging with their environment. As organisms engage one another, they have four possible responses of... Fight, Flight, Freeze, or Fuse. If an organism detects a threat t...
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