What If? So What?

In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of " Innovation Casino ," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving differentiated, premium...

In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration and regenerative agriculture. Kristine shares her journey fr...

 In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune in to learn how leveraging Generative AI can propel your o...

In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights faster and more effectively. T...

In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand. Connect with Justin Racine. Connect with our hosts, Perficient’s Jim Hertzfe...

In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, as well as our Electrifying the Future of Automotive Program. Conn...

In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this week’s episode to learn how to mix people, processes, and technolog...

In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be intentional about aligning design with the rest of...

In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions!   Connect with our hosts Jim Hertzfeld , principal and chief strategist at Perficient, and Kim Williams-Czopek , Perficient’s GM of global commerce.    Thank you for listening! You can also watch the...

In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values. Connect with Justin Huckins Connect with our hosts Jim Her...

Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creation, the possibilities are endless. Tune in as they discus...

In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work.  Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready to find out! Want to learn more? Connect wi...

In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of it all in this thought-provoking episode. Thank you for listening! You ca...

In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will Stacy , Chief Marketing & Digital Officer at GM Financial. Connect w...

In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind.   Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government...

In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United , about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon , Director of Digital Media and Content at MLS’s Atlanta United.  Connect with our hosts Jim Hertzfeld , Principal and Chie...

In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization.  Connec...

In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation.    Connect with John Gregory , Global Retail Cate...

In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan , Chair & CEO UserTesting, and Janelle Estes , Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Huma...

In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual. Connect with our hosts Jim Hertzfeld , Principal an...

In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul , which he co-owns with friend and entrepreneur Aron Marquez and two-time...

In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.  You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so im...

In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer.   Connect with Neil Hoyne , Chief Measurement Strategist at Google, Senior Fellow at W...

In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today.    Connect with Chris Echelmeier , Senior Director Microsof...

In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment.  Connect with Alan Hart , the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business...