What If I Fail?

In this final episode of Season 2, I’m reflecting on everything this season has taught me about leadership, resilience and identity. I talk honestly about recording this season during one of the hardest periods of my life after losing my mum in January, and why I believe the leadership we need in 2026 is no longer about performance, polish or pretending to have it all together. This episode ties t...

What if fear isn’t a warning sign… but an invitation? In this episode, Alex is joined by Melissa Amos for a deep conversation about purpose, self-trust, spiritual intelligence and the courage it takes to become more fully yourself. They explore the creation of Akashic Reiki, why so many business owners lose themselves inside success, and how to recognise when discomfort is actually pointing you to...

We talk a lot about working harder, pushing more, doing better. But what if the real question is… why are you making it so hard in the first place? In this episode, I’m joined by Natalie Guyan and Catherine Lynch from Hustle ‘n’ Health, and this conversation goes everywhere in the best way. We dive into self-trust, identity, hormones, burnout, high performance, and the uncomfortable truth that a l...

This one is personal. Really personal. It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum. I've been taking stock. And what I found when I looked honestly wasn't entirely comfortable. Because on the surface? I've kept going. I relaunched this podcast on video. I've released every episode o...

Alex is joined by G Sabini Roberts for a nuanced conversation about inclusion, advocacy, branding, public accountability and the fear of getting things wrong. They explore what it means to create genuinely safer spaces, why silence is rarely neutral, how to respond when you are called in or called out, and why curiosity matters more than getting everything perfect. Connect with G here:  https://ww...

The world is always going to be worlding. So what’s your responsibility when everything feels heavy, political, and hard to ignore? This episode is about discernment over reaction, the pressure to speak, and why continuing to lead your business might be more responsible than you think.  This podcast is a window into the conversations I have every week with the leaders I work with. If you want to b...

In this episode, Alex is joined by Lea Turner to talk about what’s really going on behind the scenes of online business. From transactional relationships and “proximity marketing” to the gap between great marketing and poor delivery… this is an honest conversation about trust, integrity, and reputation. We cover:  Why you can feel when someone is trying to use you   The problem with surface-level...

After six years of working with business owners and senior leaders, I’ve developed a sixth sense. I can tell who’s going to grow… and who’s going to stall. And it’s not about strategy, intelligence, or experience. It comes down to one thing: Can you keep going when it stops being exciting? In this episode, I break down what “lip service” really looks like in business and leadership, and why so man...

What if confidence isn’t about becoming someone new… but about evolving into more of yourself? In this episode, I sit down with transformational confidence coach Washington Ali to talk about identity, reinvention, and the unexpected ways our past shapes who we become. Washington shares the powerful story of running away from home as a teenager, the moment his mother challenged him to choose a diff...

At some point in business, almost everyone hits the moment where they want to burn it all down and start again. Usually it happens when things feel heavy. Sales feel harder. Small mistakes start piling up. And suddenly it feels like the whole thing is broken. In this episode, Alex talks about the difference between a pivot and an evolution , why the urge to start over is often a reaction to overwh...

Season 2 opens with something I hadn’t planned to talk about. At the start of this year, I lost my mum. I debated whether to record this episode at all. I didn’t want to commoditise grief. I didn’t want to perform resilience. But I also didn’t want to pretend everything was fine. This episode isn’t about hustle. It isn’t about turning pain into a lesson. And it isn’t therapy. It’s about what happe...

What if the real fear isn’t failure… but becoming someone you don’t recognise? In this episode, Alex explores why the fear of success often shows up as an identity crisis. From performing success online to imitating other people’s definitions of achievement, many leaders unknowingly sabotage their own growth.  This conversation breaks down how to redefine success on your own terms so you can grow...

Business feels harder right now. Sales are slower. Launches don’t land the same way they used to. And many people in the online space are blaming something called the “trust recession.” But what if the real issue isn’t buyers losing trust in sellers? In this episode, Alex Coward breaks down what has actually happened in the online business world over the last five years. From the “vibe and Stripe...

Why does everything seem to stop working right when your business was gaining momentum? In this episode, Alex explores the moment many entrepreneurs hit when they’re approaching their next level of growth . The strategies that used to work stop landing, launches feel heavier, and self-trust begins to wobble. This is what Alex calls “another level, another devil.” The threshold where your comfort z...

In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand. They discuss why you are not your brand , how reputation actually works, and what happens when entrepreneurs tie their entire identity to their business. The conversation also dives into imposter syndrome, friendships and success, and t...

A pause, a delay, A call from the ether! I’m half way between 2 seasons but I felt a need to share. So often we want to skip ahead to “the good part” where we get to enjoy the fruits of our labour. But those fruits need time to ripen naturally. Sometimes the pause is worth it. Originally published 18th November 2025

Featuring Quarterly Planning Club Originally published 7th September 2025

It's probably about time I introduced myself For anyone who wants my career history - you can get that yourself on my Linkedin Page here: https://www.linkedin.com/in/alexcoward-arc/ For everyone else, enjoy this rambling mess of an episode where I share some facts about me and my life, behind the scenes. Do we have anything in common? Leave a comment and let me know! Originally published 29th...

For The Actual Results Club Inspired by the ‘cultural codes’ recommended by Desislava Dobreva and in the book “Be More Pirate” by Sam Conniff, we have developed our very own Pirate Code for The Actual Results Club - my new membership for business owners ready to make real progress towards success. Originally published 22nd August 2025

Myth, Legend, or Attainable Reality? Is it possible to take real time off when you run a business, without ruining your success? Originally published 14th August 2025

Discipline, knowledge & industry standards Not a recent challenge, but a habit I intentionally put in place in January this year thanks to inspiration from Chiara Mazzucco The habit Insecurity vs CPD Industry standards & how it’s ok to judge charlatans Discipline Connect with me on Facebook: https://www.facebook.com/alexcoward.arc Connect with me on LinkedIn: https://www.linkedin.com/in/al...

This week we are talking about the worst part of offer creation… naming the damn thing! The paralysis of needing the name to build the assets Trust your gut vs trust your mentors A very needed change for the industry New offer coming soon… Connect with me on Facebook: https://www.facebook.com/alexcoward.arc Connect with me on LinkedIn: https://www.linkedin.com/in/alexcoward-arc/ Originally publish...

"Nice is not a brand" Hearing Desislava Dobreva talk about “nice” not being a basis for a strong brand at Peakefest Coaching myself through my own resistance to that Looking at how my marketing has not been serving me The decision to change External validation RIP Nice Girl Read the post here: https://www.facebook.com/alexcoward.arc/posts/entitlementppost Originally published 24th July 2...

Did I fail already? I missed a week - is it all over? Did I fail? Listen and find out Originally published 16th July 2025

An exploration of the shame we carry as entrepreneurs and what might be if we were able to let go of that.