What I Know

We're taking a look back on our interview with Emily Hikade. Host Christine Lagorio-Chafkin spoke with Emily about the inspiration for, and challenges of starting up, Petite Plume, her fast-growing luxury sleepwear business.

Here's a look back at Christine Lagorio-Chafkin's interview with Jesslyn Rollins. Rollins' dad created a product in secret. She brought it to the masses. What would it take for him to let her run the company? They chatted about the electrolyte beverage company, Biolyte, that saw a remarkable three-year growth rate of 1,052 percent. The first in our season series exploring the stories behind fascin...

Christine Lagorio-Chafkin interviewed Melissa Bernstein, the co-founder of $500 million toy company Melissa & Doug and the author of a new book about mental health, LifeLines, about her own journey to building a company while suffering from depression.

Emily Hikade is not a household name. That’s by design. She couldn’t be, for years. That’s because no one, not her family, not her friends, knew her actual job. It wasn’t until recently, after she’d started her own company, and after she’d had her cover lifted that they found out she’d been a case officer for the Central Intelligence Agency. And it was while she was a case officer abroad that she...

Davis Smith, the co-founder and CEO of Cotopaxi, founded his Salt Lake City-based outdoor apparel and gear company in 2014. He already had started a family–and he not only set out to found a company with a purpose…but with a sense of balance for himself and his employees. In this bonus episode, I ask him about heading out into the wilderness…and getting into survivalist mode–and he explains how he...

Cotopaxi, the Salt Lake City-based outdoor-apparel company, wasn’t Davis Smith’s first business. But it was his first business inspired by a mission to do more than just sell stuff. In fact, the vision for giving back came before the company. And the mission to build a public-benefit corp with strong values came before he ever sold one technicolor backpack. He tells host Christine Lagorio-Chafkin...

Allison Ellsworth spent seven years on the road working in the oil and gas industry. It took a toll on her health. So she took her discontent to her own kitchen. She felt she was getting health benefits from drinking apple cider vinegar, but hated the taste. Could she concoct something fruity, low-sugar, and with prebiotics? She’s Allison Ellsworth, the founder and chief of brand at Poppi. You may...

Kiki Freedman is co-founder and CEO of Hey Jane, a company changing the landscape for medicinal abortion–offering it with telehealth care, and sending pills by mail. In our regular episode, we talked about all the challenges her company faced launching and expanding in a hugely changing regulatory environment–and navigating an increasingly politically divisive one. In this bonus episode, host Chri...

While in Harvard Business School, Kiki Freedman had an idea: What if she could work with clinicians and provide medication abortions to individuals through telemedicine, and through the mail? Professors were skeptical. So were investors. Regulations loosened up and the pandemic provided opportunity to launch–but then the Supreme Court changed everything for the future of her business. Freedman, th...

In this flashback episode, Christine Lagorio-Chafkin talks with Kim and Tim Lewis, founders of Curl Mix, about their circuitous funding journey and landing at No. 93 on the 2021 Inc. 5000 after attaining more than 4,000 percent growth over the past three years. (Original Air Date 9-27-21)

Thrive Market sells hundreds of highly curated very-good-for you pantry staples, and more than 1.2 million people are subscribers. Thrive isn’t just aiming to get organic, healthy food into more peoples’ pantries and diets–it’s aiming at planetary health, too–going plastic-neutral this year, and carbon negative by 2025. While doing all this–and working in a traditionally low-margin business, tryin...

 My guest today is striving to change access to organic, healthy foods, at reasonable prices…while also taking on Amazon with a very un-Amazon model…in that thinks he can do it all sustainably. His company is going plastic-neutral this year, and carbon-negative by 2025, and supporting regenerative agriculture while already offsetting the company’s entire shipping footprint. If you know supply chai...

Stuart Butterfield, the CEO of Slack, has just begun his parental leave, and is also stepping back from his role leading the company he cofounded in 2009. Host Christine Lagorio-Chafkin asked him to look back at his time as CEO of Slack, to what worked really well, and what he knows best. Turns out, one of the things that helped the team at Slack during its years of hyper-fast growth was fostering...

Stewart Butterfield, the co-founder and CEO of Slack is on the cusp of 50, and on the brink of stepping down as chief executive of the extremely popular communications-for-teams software company he built. Slack has more than 18 million active daily users, and was acquired by Salesforce in 2020 for $27.7 billion. Butterfield exclusively takes host Christine Lagorio-Chafkin through his fascinating c...

Lindsay McCormick started her business without really meaning to start a business. She just wanted to try to make a sustainable, healthy toothpaste, without the landfill-bound packaging, for herself and her friends. But then to pay expenses she started selling it–and it took off, with increasingly eco-conscious consumers. She was inspired in part by the nature she was surrounded by in Southern Cal...

Lindsay McCormick found inspiration in her pristine surroundings, back when she’d teach snowboarding in the winter and surfing in the summer. Respect for nature, where she spent so much of her time, led her to try to eliminate plastics and other landfill- or ocean-bound waste from her life, and to find healthy options. While traveling, she realized she was using a lot of tiny toothpaste tubes, and...

The founder of her eponymous jewelry brand, Kendra Scott, has built her business into a robust online operation and more than 130 locations. But from the early days of running her business, she knew she didn’t want to manage the books. Scott tells host Christine Lagorio-Chafkin how she hired strategically, from an accountant to a comptroller, to a CFO–so she could focus on the creative and design...

Kendra Scott founded her eponymous jewelry line in 2002, and opened her first retail store in the height of the recession, in 2008, in Austin, Texas. She’d bootstrapped the company, balancing the books with credit card debt. She tells her story to host Christine Lagorio-Chafkin–including how she built a parent-friendly company culture, and a focus on developing relationships with her customers, us...

Airbnb co-founder and chief executive Brian Chesky never thought of himself as a “businessperson.” That’s because he was educated as a designer, and has a degree in industrial design from the Rhode Island School of Design. To him, staying creative and keeping good design top-of-mind are key to his role at the helm of a public, 6,000-person, international corporation. He explains to host Christine...

When the global Covid-19 pandemic hit, Airbnb’s core business all-but ground to a halt. It lost 80 percent of business in eight weeks. The company’s co-founder and CEO Brian Chesky explains in candid conversation with host Christine Lagorio-Chafkin precisely how he restructured the company’s teams, and put the company on one radically simplified calendar-based product-launch plan, and then release...

When the U.S. baby formula shortage hit, Bobbie was still a startup, scaling its own operations and customer-base. But it had to make its most important decision: How to answer that crisis for its own customers. It decided to stop growing, in favor of serving its existing subscribers. Turns out: It wasn’t the first crisis the young startup had overcome. Host Christine Lagorio-Chafkin interviewed B...

Nina Vaca is the chairperson and CEO of Pinnacle Group, an IT and staffing firm based in Dallas, which has grown so fast it has made the Inc. 5000 list of fastest-growing companies thirteen times. It was named the fastest-growing woman-owned business in the United States by the Women Presidents Organization in 2015–when her company crossed a billion dollars in revenue, and again in 2018. Nina foun...

Bill Shufelt was a trader at a hedge fund who got tired of drinking. It was doing nothing for his performance at work–or while trail running. So he decided to start a non-alcoholic craft brewery. Not that anyone else believed in his mission. He tells host Christine Lagorio-Chafkin how he struggled for years to find a co-founder, and met with 120 investors before putting together enough money to st...

His company grew 1,131 percent over the past three years–and he realizes that kind of fast pace isn’t for everybody, even with an important mission in mind. Xiao Wang in 2017 had founded Boundless Immigration, a Seattle-based tech company that helps individuals and families navigate immigration paperwork and processes through data, and through its online platform. Today its process has a 99 percen...

After the birth of her second daughter, she began feeling marginalized in the workplace–even though she was a seven-figure sales exec. Stephanie Nadi Olson felt the drive to create a legacy for herself and for her daughters–and named her new flexible-employment community We Are Rosie after her youngest. That was 2018, and since, the company has grown to a platform with 17,000 flexible workers sign...