Inc. Magazine

What I Know

Business EN ↓ 167 episodes

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

Author

Inc. Magazine

Category

Business

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cms.megaphone.fm

Latest episode

Oct 18, 2025

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Episodes

Couples Counseling PART 2: How to argue 09.11.2023
Working Couples 02.11.2023

Working together within a marriage can require give and take, but imagine working in the same company too. Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa, and Adi Ben-Ishay, its director of technology and innovation, met by happenstance—to be honest, it was something out of a romance novel. Now, they're married with two kids and still running Baked by Melissa. How do they make this work...

Control freaks 26.10.2023

From the outside, founders seem to have so much freedom in running their own businesses. But how much control do they really have? When is it an advantage to retain control over decisions, and when is it time to let go? Christene Barberich, cofounder of Refinery 29 and author of the newsletter, A Tiny Apartment; and Rebecca Minkoff, founder of her own fashion brand, sat down to talk through the nu...

Growth Agents: How Pink Lily went from a side hustle to a multimillion-dollar company - FROM INC STUDIO AND SAP 24.10.2023

The company’s director of finance explains how her job goes well beyond accounting. Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. She built Pink Lily’s finance team from scratch and has helped the company become one of the fastest-growing retailers in the country. In this podcast, part of the SAP-spo...

How founders should (and should NOT) navigate the media 19.10.2023

Diana Ransom and Scott Omelianuk talk with Stacy Spikes, Kathryn Minshew and Taryn Langer about how founders should approach dealing with the media. Stacy Spikes is the co-founder and CEO of MoviePass. Kathryn Minshew is the co-founder and former CEO of The Muse. Taryn Langer is the founder and president of Moxie Communications Group.

Growth Agents: Duolingo’s CFO on how the company took over the language learning space - FROM INC STUDIO AND SAP 17.10.2023

Duolingo’s freemium subscription model, beloved brand and strategic investments have allowed it to execute its educational mission and become a cultural touchstone. Matthew Skaruppa, CFO of Duolingo, is one of the rising financial stars who are helping to bring their businesses to the next level. Since he joined the company in 2020, Duolingo has grown its base of monthly active users by more than...

Inc. Uncensored is Back! 12.10.2023

Inc. Executive Editor Diana Ransom and Editor-in-chief Scott Omelianuk pull back the curtain on the world of entrepreneurship with some of the most successful founders in the world. Inc. Uncensored features frank and unfiltered conversations about what makes business leaders tick, the trends founders need to know to be successful, and the secrets that nobody really tells you before you start a bus...

FROM INC STUDIOS AND SAP - Growth Agents: The inside story of Sweetgreen’s rapid rise to the top 10.10.2023

Mitch Reback, CFO of Sweetgreen, is one of the rising corporate financial stars who is helping to take their companies to the next level. When he started, Sweetgreen had 25 stores; today, there are more than 220—and Reback says the company is still in its “infancy.” In this podcast, part of the SAP-sponsored Growth Agents series, Reback takes a deep dive into his role as a growth agent. Capital is...

Flashback: Create the Change: Lindsay McCormick of Bite 05.09.2023

Lindsay McCormick found inspiration in her pristine surroundings, back when she’d teach snowboarding in the winter and surfing in the summer. Respect for nature, where she spent so much of her time, led her to try to eliminate plastics and other landfill- or ocean-bound waste from her life, and to find healthy options. While traveling, she realized she was using a lot of tiny toothpaste tubes, and...

FROM INC STUDIOS AND PRINCIPAL: Employees Can Make or Break Companies--Here's How to Keep the Best Ones 28.08.2023

A new podcast episode reveals insights from Principal on how to help small and midsize businesses develop the culture, compensation, and other factors that matter to their team.

Flashback: Davis Smith of Cotopaxi: Don’t Be the Only Keeper Of the Flame 21.08.2023

Cotopaxi, the Salt Lake City-based outdoor-apparel company, wasn’t Davis Smith’s first business. But it was his first business inspired by a mission to do more than just sell stuff. In fact, the vision for giving back came before the company. And the mission to build a public-benefit corp with strong values came before he ever sold one technicolor backpack. He tells host Christine Lagorio-Chafkin...

FROM INC STUDIOS AND PRINCIPAL: Why business valuation is a critical tool for small businesses 14.08.2023

Find out the importance of a business valuation-and how a small business can have it completed-in this new podcast segment from Principal. 

Flashback: Fighting for Every Customer, With Stuart Landesberg, co-founder and CEO of Grove Collaborative 07.08.2023

Since he was a grade-schooler, Stu Landesberg dreamed–as odd as it sounds–of starting a sustainable home-products company. When he founded it, in 2012, he called it ePantry, and it didn’t exactly soar. Investors were lukewarm–and customers hard to come by. But with a rebrand and reshaped strategy in 2016, Grove Collaborative started finding lots of eco-minded consumers online and over social media...

Flashback: Ben Lamm of Colossal: Value Your Critics 31.07.2023

By the time he teamed up with Harvard geneticist George Church to found Colossal Biosciences, Ben Lamm had founded, built, and sold five companies. This one would be the most audacious yet: Its goal is to create disruptive conservation technologies, including, to de-extinct the woolly mammoth. Yes, it is actively working to edit elephant genes to create a cold-hearty herbivore to help decelerate m...

Flashback: A “Black Licorice” Culture, with Xiao Wang of Boundless Immigration 24.07.2023

His company grew 1,131 percent over the past three years–and he realizes that kind of fast pace isn’t for everybody, even with an important mission in mind. Xiao Wang in 2017 had founded Boundless Immigration, a Seattle-based tech company that helps individuals and families navigate immigration paperwork and processes through data, and through its online platform. Today its process has a 99 percen...

Flashback: A Crisis During Fast Growth: Laura Modi of Bobbie 17.07.2023

When the U.S. baby formula shortage hit, Bobbie was still a startup, scaling its own operations and customer-base. But it had to make its most important decision: How to answer that crisis for its own customers. It decided to stop growing, in favor of serving its existing subscribers. Turns out: It wasn’t the first crisis the young startup had overcome. Host Christine Lagorio-Chafkin interviewed B...

Flashback: Exceed Your Own Abilities: Nina Vaca of Pinnacle Group 10.07.2023

Nina Vaca is the chairperson and CEO of Pinnacle Group, an IT and staffing firm based in Dallas, which has grown so fast it has made the Inc. 5000 list of fastest-growing companies thirteen times. It was named the fastest-growing woman-owned business in the United States by the Women Presidents Organization in 2015–when her company crossed a billion dollars in revenue, and again in 2018. Nina foun...

Flashback: Breaking Beauty’s Gender Binary with Matthew Herman of Boy Smells 03.07.2023

It started as a side-hustle, pouring wax for candles at his dining-room table in the evenings. But what Matthew Herman began selling was soon attracting the attention of major fragrance houses…and customers around the world. In building his brand, Herman burned through his savings in 18 months…and that was before the pandemic hit. But during it, direct-to-consumer sales took off. But so much inter...

Flashback: Evan Horowitz and Geoffrey Goldberg of Movers+Shakers: Add Fuel to the Fire 26.06.2023

Christine Lagorio-Chafkin talks with Evan Horowitz and Geoffrey Goldberg, founders of the Los Angeles-based brand-marketing firm Movers+Shakers. Movers+Shakers is #78 on the 2021 Inc. 5000 list.

Flashback: Fawn Weaver: Build a Culture of Confidence 19.06.2023

Christine Lagorio-Chafkin interviews Fawn Weaver, the CEO and founder of Uncle Nearest Premium Whiskey, bestselling author, and serial entrepreneur, about how she built her brand and company after setting out to tell the remarkable story of Nearest Green, the first known African-American master distiller and man who taught Jack Daniel how to make whiskey.

Flashback: Sarah LaFleur: Be The Whole Person 12.06.2023

In the summer of 2021, Christine Lagorio-Chafkin interviews Sarah LaFleur, founder and CEO of womenswear brand M.M. LeFleur. Sarah discussed how she started, the lessons she learned from her mother, how she grew her business, and guided it through Covid-19's most turbulent period. 

Flashback: Trinity Mouzon of Golde: Grow at Your Own Pace 05.06.2023

There’s Silicon Valley’s playbook…and then there’s Trinity Mouzon Wofford’s radical bootstrapping. The founder of Golde, the maker of superfood powders that can be blended to make lattes or facemasks, and which is sold at Target and Goop, as well as direct-to-consumer. Trinity explained how she built her company herself, mixing turmeric lattes in her kitchen, and pounding the pavement of New York...

Flashback: Kara Goldin about moments of doubt 29.05.2023

When Kara Goldin launched her fruit-flavored water company, Hint, in 2005, she’d worked in media and tech--but never in consumer products, much less beverage creation or distribution. But armed with curiosity and verve, when she lacked know-how, she asked the right questions. And perhaps what she didn’t know was the most valuable asset of all--because the immense challenges that would come didn’t...

Presenting: The new season of 'Most Innovative Companies' from Fast Company 24.05.2023

Is AI coming for our jobs?? ‘Fast Company’ senior staff editor Max Ufberg explains that it is . . . but that it’s not all bad news. And Yaz chatted with Loom CEO Joe Thomas—Loom is essentially TikTok for business, which sounds crazier than it is—about how video conferencing is here to stay. Also, a special thanks to Marfa Public Radio for helping us out with some recording on this episode! 

Flashback: Nataly Kogan on how your energy is your 'runway' 22.05.2023

The five-time founder and author of Happier and The Awesome Human Project is known both for her public speaking and her research into what truly makes us happy. But when she was building her last company, she herself was anything but happy. Instead, she was prioritizing everything and everyone aside from herself–and that led to her spiraling into a really dark place. She spoke to host Christine La...

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