What Happened to Paul?

The message wasn’t ready, but the product wouldn’t wait. In this episode of What Happened to Paul? Jarod Greene sits down with Lindsay Morton , Vivun ’s Director of Demand Generation, to talk about what it really takes to communicate a moving target. As Ava evolved and accelerators started dropping, the team had to rethink everything they thought they were going to say. No prep time. No buffer. Th...

Paul never liked surprises, but this one hit from all sides. In this episode of What Happened to Paul? Jarod Greene sits down with Victoria Myers , Senior Content Marketing Specialist at Vivun , to unpack what happens when a launch loses its footing mid-stride. The product changed. The audience shifted. And the team had to rethink everything, fast. More than just a product rename, this marked a sh...

Paul never missed a step in the plan—until the plan started shifting beneath him. In this episode of What Happened to Paul? Jarod Greene talks with Dominique Darrow , Vivun ’s co-founder and CCO, about the moment a solid launch plan ran straight into the chaos of change. The strategy was in place. The roadmap was clear. But Ava’s new capabilities didn’t care. They moved faster than any draft, forc...

Paul was built for certainty, and still, he vanished without warning. In this episode of What Happened to Paul? Jarod Greene dives into a product launch that didn’t just veer off course. It outgrew the very playbook designed to guide it. Paul, the trusted playbook that shaped every GTM move for over a decade, suddenly stopped working. What began as a familiar launch rhythm—strategy, plan, executio...

Friday’s Slack message seemed harmless. But by Monday, everything had to change. In this final episode of What Happened to Paul?, Jarod Greene talks with Trevor Jett , Vivun ’s Chief Revenue Officer, about a product launch where nothing stayed still, not even for a minute. Paul, the steady product launch playbook behind past launches, was gone. In his place, a new reality took hold. There were no...

For more than a decade, Paul shaped every launch and every success…and then he was gone without a trace. What happened? Jarod Greene tells the story of how Vivun ’s most trusted guide disappeared right before their biggest launch.  The familiar rhythm of strategy, planning, and execution was replaced with uncertainty as the product’s evolution outpaced anything the team had seen before. So where d...