What Couples Want

#12: The wedding industry is loud. The timelines are tighter. The expectations are bigger. And burnout has quietly become normalized. But what if it doesn’t have to be that way? In this episode of What Couples Want , we sit down with Aida Glowik , a Germany-based wedding photographer who has interviewed more than 70 wedding photographers around the world. Through those conversations, she has devel...

#11: This week’s episode breaks down the shifts actively reshaping how couples choose wedding vendors and why some businesses are losing ground before an inquiry ever happens. As Valentine’s Day approaches and proposal volume spikes, many vendors are focused on engagement announcements and incoming leads. But decision-making is starting earlier, moving faster, and happening outside the places vend...

#10: In this episode of What Couples Want , we’re breaking down the marketing strategies that quietly influence booking decisions long before an inquiry ever happens. Couples today are planning earlier, researching more intentionally, and relying on outside validation, reviews, and follow-up systems to decide who feels trustworthy. While trends come and go, these evergreen tools continue to shape...

#9: In this episode, we sit down with Jonathan Schüßler , a wedding photographer + filmmaker based in Germany whose content has reached over 1.6 million people organically and translated into daily inquiries and real bookings . This conversation breaks down why most wedding vendors post consistently but still struggle to convert , and how Jonathan uses TikTok, venue-focused videos, and educational...

#8: The proposal rush is over. And now couples are doing something different. In this episode, we break down what couples are actually doing in mid-January after the initial engagement excitement fades. Instead of rushing to book vendors, couples are slowing down, reading more, asking better questions, and focusing on alignment over urgency. We talk about how search behavior shifts from vendor nam...

#7: This week on What Couples Want , we’re bringing you a rapid-fire rundown of the actual shifts that hit the wedding world in the first week of January 2026. From social media algorithm chaos to AI tool launches, this isn’t your average trends recap. Whether you're a wedding planner, photographer, florist, or creative vendor, this episode is essential for keeping up with the current consumer mar...

#6: You’re setting goals. You’re building a vision board. You’re planning the year ahead. But before you do any of that, there’s one thing that matters more than every resolution combined. Couples aren’t searching the way they used to. They’re opening ChatGPT and asking who they should book. And if AI can’t understand your business, it can’t recommend you. In this episode of What Couples Want , we...

#5: What does it actually take to get published as a wedding photographer? In this episode, we sit down with Kate Hensley Phillips , an Atlanta-based wedding photographer whose work has been featured everywhere from Green Wedding Shoes to British Vogue . British Vogue was the highlight. The grind was the story. Kate breaks down the raw, behind-the-scenes journey. The rejection emails. The unpaid w...

#4: In this in-person episode of What Couples Want , Kim + Caroline record together from Calgary after Caroline’s last-minute trip from Costa Rica. They take a deep dive on the wedding industry + unpack what’s really happening in the luxury wedding market, why mid-tier weddings are getting squeezed, and how “fake luxury” is being filtered out by both couples and AI tools like ChatGPT. The episode...

#3: In this week’s episode, Kim and Caro cozy up and break down what’s actually happening inside the wedding industry right now and why AI visibility has officially entered its It Girl era for vendors. Fresh off their sold-out masterclass, they share the real talk behind why some businesses get recommended by AI tools (and why others barely show up at all). They dive into the power of clean messag...

#2: In this episode of What Couples Want, we are getting real about where couples are actually finding their wedding vendors in 2025. If you have ever wondered why Instagram feels slow or why your content is not hitting the way it used to, this episode is going to feel like a deep exhale. We walk through the five places couples are searching right now and how you can put your energy into the spots...

#1: In our very first episode, we take you behind the scenes of how North + South began, the wild story of how we met, Kim’s underwater engagement in the Maldives, and why we finally launched the What Couples Want podcast after dreaming about it for years. We also dive into current wedding industry trends, 2025 couple behavior, TikTok SEO, ChatGPT recommendations, and what today’s wedding vendors...