The Wharton School

Wharton Marketing Matters

Business EN ↓ 309 episodes

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Author

The Wharton School

Episodes

4/21/21: Hits & Misses with Barbara Kahn & Americus Reed 22.04.2021 25:56

Barbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week:  Stories include: Nike’s new refurbished sneaker program PepsiCo's new venture focus  Fancy Feast’s cookbook for humans Hosted on Acast. See acast.com/privacy for more information.

Crocs, President Michelle Poole 17.04.2021 26:47

Michelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback! Hosted on Acast. See acast.com/privacy for more information.

Jimmy John's Chief Marketing Officer 16.04.2021 26:48

Darin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future! Hosted on Acast. See acast.com/privacy for more information.

The Power of Humor 14.04.2021 32:02

Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life.  Guests include:  Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business" Scott Elfenbein , Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s...

4/14/21: Hits & Misses/CNBC's Lauren Thomas 14.04.2021 20:57

Lauren Thomas, a reporter for CNBC covering retail and retail real estate, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Apple and Facebook Clash Over Ads & Data Privacy  Skinny jeans are out and wide-leg denim is in vogue. The world is in a new denim cycle, Levi’s CEO says Nike launches refurbished sneaker program Dick’s Sporting Goods...

Senior Marketing Director, M&M’S Brand 09.04.2021 24:42

Allison Miazga-Bedrick, Senior Marketing Director for the M&M’S Brand, joins Marketing Matters to talk Super Bowl Marketing and Valentine's Day plans! Hosted on Acast. See acast.com/privacy for more information.

Head of Luxury, Alibaba 05.04.2021 25:05

Christina Fontana, Head of Luxury at Alibaba, joins Marketing Matters to talk "New Retail", the importance of China, the future of luxury and much more! Hosted on Acast. See acast.com/privacy for more information.

3/24/21: Hits & Misses/Daphne Howland 29.03.2021 27:15

Retail Dive's Daphne Howland joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Hosted on Acast. See acast.com/privacy for more information.

Toyota Group VP of Marketing 29.03.2021 25:44

Lisa Materazzo, Toyota's Group VP of Marketing joins Marketing Matters to talk Consumer Behavior, Pandemic Impact, Social Media Marketing & more! Hosted on Acast. See acast.com/privacy for more information.