Wharton Marketing Matters

Cara Salpini, a senior editor for Retail Dive , joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics!  Hosted on Acast. See acast.com/privacy for more information.

Deena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth! Hosted on Acast. See acast.com/privacy for more information.

Elissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs! Hosted on Acast. See acast.com/privacy for more information.

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies! Hosted on Acast. See acast.com/privacy for more information.

Joseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice recognition technology could be used to learn things about us.  Hosted on Acast. See acast.com/privacy for more information.

Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label! Hosted on Acast. See acast.com/privacy for more information.

Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week,  the science behind vaccine incentives, and her new book "How To Change".  Hosted on Acast. See acast.com/privacy for more information.

Elizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month!  Hosted on Acast. See acast.com/privacy for more information.

Sucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen".  Hosted on Acast. See acast.com/privacy for more information.

Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team! Hosted on Acast. See acast.com/privacy for more information.

Cait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Hosted on Acast. See acast.com/privacy for more information.

Melissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic! Hosted on Acast. See acast.com/privacy for more information.

Shamin Abas, President and CEO at Shamin Abas Communications, joins Marketing Matters to discuss the luxury experience and the "High Net Worth" customer.  Hosted on Acast. See acast.com/privacy for more information.

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.  Hosted on Acast. See acast.com/privacy for more information.

Is the future of healthcare at home? Katelyn Watson, Chief Marketing Officer at Nurx, joins Marketing Matters to discuss!  Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.  Stories include:  Coca-Cola builds on sparkling water momentum with first Aha campaign J.Crew hires Supreme’s former creative director to ‘disrupt’ its men’s fashion Hosted on Acast. See acast.com/privacy for more information.

Elizabell Marquez, CMO at Dreyer's Grand Ice Cream, joins Marketing Matters to talk about redefining luxury with #ThatsDazs ! Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Pepsi opens virtual restaurant Pep's Place for food and beverage delivery Miller sends up hard seltzer craze with livestreamed rocket launch Hosted on Acast. See acast.com/privacy for more information.

Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news. Stories include: Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail?  Casa Blanca raises $2.6M to build the ‘Bumble for real estate Hosted on Acast. See acast.com/privacy for more information.

Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more! Hosted on Acast. See acast.com/privacy for more information.

Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more! Hosted on Acast. See acast.com/privacy for more information.

Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news.  Stories include:  Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail? Casa Blanca raises $2.6M to build the ‘Bumble for real estate’ Hosted on Acast. See acast.com/privacy for more information.

Jessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food overall.  Hosted on Acast. See acast.com/privacy for more information.

Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Olympic champion Simone Biles leaves Nike for Athleta Amazon One’s palm-scanning payments are coming to Whole Foods Hosted on Acast. See acast.com/privacy for more information.

Barbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“ The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 ” Hosted on Acast. See acast.com/privacy for more information.