Western Life & Style Trailblazers

A ranch kid with eight siblings. A marketer without a formal degree. A leader who turned Western heritage into living, breathing brand love. Our conversation with Judy Wagner charts a path powered by grit, purpose, and the kind of storytelling that slows a noisy room and makes people feel seen Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wi...

A small-town girl who planned on dentistry ends up redefining how the world sees cowboys and cowgirls...this is Jenna Morr's story, and it’s packed with lessons any brand or athlete can use. We sit down with Jenna to chart her leap from Big Ten athletics and the Denver Broncos to PBR, Cavender’s, and now Teton Ridge, where she leads social and content across properties like The American Rodeo...

The power of defying expectations runs throughout Cowgirl Cait's Oponski's blood. As a first-generation cowgirl who built a horse rescue from scratch, Cait demolishes the myth that you need generational knowledge to make an impact in the Western community. Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pa...

When Amanda Neon Wrangler first attended NFR in 2017, she had "no fashion sense" by her own admission – just a barrel racer who threw on whatever was comfortable. Fast forward to today, and she's transformed into one of the most recognizable faces in Western influencing with her signature vibrant style that breaks all the neutral-tone norms of the industry. Follow us on IG here. DM...

Discover the inspiring journey of Western fashion trailblazer Lorinda Van Newkirk in this captivating conversation about authenticity, entrepreneurship, and evolution within the Western industry. Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

An interview with Chantel Lauren, a pioneer Western bridal and evening wear designer, who transformed the industry by confidently pairing wedding dresses with cowboy hats despite industry skepticism. Her authentic Texas roots and refusal to follow trends have positioned her as a trendsetter whose designs are now sought after by brides and celebrities alike. Find her on instagram here: https://www....

Ali Dee and Nicole James share their current favorite products and life hacks that have been game changers in their busy lives as entrepreneurs and moms. • Nicole's discovery of Field and Flower whipped beef tallow for treating hormonal acne • Ali's skincare transformation using affordable Korean skincare from MediCube • The double cleansing method that's dramatically improved Ali&a...

The revolution in women's rodeo has a powerful champion, and her name is Sami Jo Smith. As a 2025 Western Life and Style 30 Over 30 winner and the Director of Operations for Women's Rodeo World Championship, Smith brings an infectious passion and strategic vision to transforming women's Western sports. Follow Women's Rodeo here: https://womensrodeochampionships.com/ Follow us o...

Here's the tea on our first in person 30 Over 30 Buckle Ceremony that was held in conjunction with Women's Rodeo at the historic Fort Worth Stockyards. For a full list of winners current and past or to become a sponsor visit our website here Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

The tea from WESA and what the economy looks like for 2025, plus celebrity sightings. Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

The 2024 class of the Western Life and Style 30 Over 30 Winners is announced in this episode of the Western Life and Style Trailblazers podcast. Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

In this episode, we chat with the original western influencer, the one who changed the game, the Cosmopolitan Cowgirl herself, Brianna Bigbee.  Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

In this episode, Ali Dee and Nicole James discuss the recent WESA market at Dallas Market Center, from what it is, to how it works, and trending products. Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

In this weeks episode of the Trailblazers Podcast, we speak with the incredible Natalie Kovarik. We learn about the unintentional success that has come her way within the Ag industry after deciding to share her daily ranching life on social media. She has since created a massive following, her own podcast called Discover Ag, and more. Natalie also gives us some good tips for fellow western busines...

In this episode of the Trailblazers Podcast we have the incredible Marijka Hunsaker joining hosts Ali Dee and Nicole Nava James to discuss everything social media. Marijka drops some serious knowledge bombs when it comes to knowing how to use social media as a business, the do's and don't of building a loyal audience, and more. She takes us through what obstacles she had to overcome earl...

In this episode of Trailblazers Podcast, we learn more about what Western Life & Style is and how it came to be. You'll also get to know your co-hosts for the podcast, and the founders of Western Life & Style, Ali Dee and Nicole James.  Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

On Episode 1 of Trailblazers, show hosts Ali Dee and Nicole James announce the debut class of the Western Life & Style 30 over 30 dedicated to women over the age of 30 who have made an impact in the western community.  Listen to learn more about each woman who made the list and their accomplishments. Follow us on IG here. DM us on IG for sponsorship info or how we can help promote your busines...

Join us on Western Life & Style's Trailblazers Podcast, a business podcast focused on the western industry hosted by Emmy Award winning TV Personality and brand owner, Ali Dee, and Nicole James, a western business owner and master of social media and sales. Each episode we sit down with successful professionals in the field to learn about their careers, businesses, and the lessons they&ap...