Xochitl Carmona
Werk Mija Podcast
The Werk Mija Podcast is a space for Latinas driven to create the life they deserve. Hosted by Xochitl Carmona, founder of Werk Mija—an apparel and accessories brand celebrating Latina culture through empowering and relatable designs—this podcast amplifies Latina voices, highlighting their entrepreneurial and professional journeys. Tune in for inspiring conversations with Latina leaders and an inside look at Xochitl’s own experiences navigating the challenges and triumphs of being a business owner.
Author
Xochitl Carmona
Category
Podcast website
Latest episode
Jul 24, 2025
Where to listen?
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Episodes
Ep. 75: How Jessica Cuevas, Founder of Viva La Mami Is Reshaping The Narrative Around Latina Motherhood 24.07.2025 1:03:14
I am joined today by Jessica Cuevas. Jessica Cuevas is a podcaster, coach, speaker, and community builder, reshaping the narrative around Latina motherhood. She's the founder and creator of Viva la Mami, a platform that empowers modern Latina moms to reclaim their culture while navigating modern motherhood. With her background in education, Jessica strives to redefine "madrehood" through culturall...
Ep. 74 Margarita Quiñones Peña- Making Yoga Accessible To All With Latina Sweat Project 09.07.2025 39:15
I am joined today by Margarita Quiñones Peña. Margarita is the author of “Homecoming: El Viaje a Mi Hogar,” a story through a migrant child's eyes. She is also the founder of the Latina Sweat Project whose mission is to make Yoga accessible to all. The Latina Sweat Project offers free and donation-based community programming, a 200-hour Yoga teacher training certification cohort, as community-led...
Ep. 73: Vendor Markets- Are They Worth It? Let's Talk, The Good, The Bad & The Red Flags 09.05.2025 1:08:32
I saw this post on an Instagram reel with the video text saying, “Why I won’t be doing markets as a small business in 2025.” Yes, all their reasons are valid, but I mostly disagree! As a product-based business owner myself who has been doing vendor markets since the Spring of 2021, if you were to ask me if vendor markets are worth it, I would say YES….and no and here’s why! I have participated in...
Ep. 72: Dramática Entrance Into Motherhood- My Birth Story That Led To A NICU Stay 24.04.2025 51:29
On today's episode I wanted to formally introduce The Mamis Club series of the podcast. The Mami's Club is for all madres—whether you're an entrepreneur, building a career, or a stay-at-home mom—let’s talk about navigating the beautiful chaos of motherhood. I want this to be a safe space for real conversations about the struggles, wins, and everyday realities of trying to balance it all. Culturall...
Ep. 71: The Podcast Hiatus & Introducing The Mami's Club Series 24.04.2025 7:13
I decided to welcome myself back to the podcast from a very long break since last summer, when I was pregnant and dove into motherhood two months earlier than expected. The Mami life has been crazy and even crazier trying to navigate motherhood and entrepreneurship. However, slowly, but surely, I am figuring it out. Since I love to share my personal entrepreneurship journey on the podcast, I thou...
Ep. 70: How Wendy Ramirez & Jackie Rodriguez Created Spanish Sin Pena, A Program To Empower Our Community To Feel Confident Speaking Spanish 28.06.2024 44:51
I am joined today by Jackie Rodriguez and Wendy Ramirez, The Jefas of Spanish Sin Pena, a program created to empower our community to feel confident speaking Spanish! Wendy Ramirez is the founder of Spanish Sin Pena & has 20+ yrs of experience teaching. She earned a JD from Loyola Law School LA & a Bachelors of Arts in Political Science & Spanish from the University of California at Be...
Ep.69: How Laura Santoyo, Turned The Hardest Times In Life Into Motivation To Launch Her Makeup Brand, Date Nite Beaute 19.06.2024 36:33
Today I am joined by Laura Santoyo. Laura is the owner of Date Nite Beaute, a cosmetics and accessories brand that inspires date night looks. With a passion for the beauty industry for 25 years, Laura was a makeup artist for almost a decade in her 30’s helping to put herself through college while working 2 other jobs. Due to COVID, she now works with the manufacturers to curate her own brand of ma...
Ep. 68: How Elena Flores Opened Sew Bonita, A Gift Shop In Corpus Christi, Texas: From Side Hustle To Full Time! 10.06.2024 34:58
Today I am joined by Elena Flores. Elena is the owner of Sew Bonita, a gift shop located in Corpus Christi, Texas. She was born and raised in Eagle Pass, Texas on the border of Texas and Mexico. Sew Bonita reflects her upbringing with a little bit of Tex-Mex, a little bit of Mexico and a little bit of US. Follow Sew Bonita Instagram: https://www.instagram.com/sewbonita/ Website: https://sewbonita....
Ep. 67: Are You Ready For A Brick & Mortar?: What I Learned at The Berwyn Shops + Strategies To Implement For Your Own Successful Storefront! 30.05.2024 45:24
Today I am back with another solo episode! This one is for the entrepreneurs who were debating either dipping their toe into their own physical storefront or even jumping all the way into a traditional commercial space. I had an opportunity to be part of an incubator program in 2023 called the Berwyn Shops where you get to test out the waters at a more affordable and feasible price before jumping...
Ep. 66: How Vanessa Avalos Opened Luna Y Cielo Play Cafe, a Bilingual Spanish Playroom Supporting Parents Raising Bilingual Kids 02.05.2024 1:04:26
Today I am joined by Vanessa Avalos. Vanessa is the founder and owner of Luna y Cielo Play Cafe, a bilingual Spanish playroom supporting parents raising bilingual kids. She is a 2nd gen Mexican American who grew up struggling with her identity because she didn't know Spanish. But she and her twin both separately fought to reclaim their culture and language. Her father also made sure to instill pri...
Ep.65: How Monica & Aidee San Miguel Created VOLVERde, a Sustainable Online Marketplace Inspired By La Cultura 18.04.2024 1:07:14
I am joined by Monica and Aidee San Miguel, hermanas and founders of VOLVERde. VOLVERde is an online marketplace of carefully curated, beautiful, effective, low-waste products for your body and home sourced from a variety of responsible, diverse brands. Volverde exists to make it easier to discover sustainable product swaps, shop responsibly, and minimize plastic waste. Aidee studied electrical en...
Ep. 64: How Wendy Amara Specializes In Coaching Ambitious Latinas Who Want To Reach Big Life, Career and Business Goals 28.03.2024 42:56
I am joined today by Wendy Amara. Wendy is a successful Latina Life and Business Coach- with over 16 years’ experience. She specializes in coaching Ambitious Latinas who want to reach Big Life, Career and Business Goals. She is an expert at follow through, consistent action, and managing your human mind while regulating your emotions. If you are feeling stuck, lacking clarity, or overwhelmed with...
Ep.63: How Liset Adkins Opened Café Calidá, A Local Coffee Shop, In Humboldt Park Chicago With Her Husband Anton 21.03.2024 42:55
Today I am joined by Liset Adkins. Liset was born and raised in Chicago and is proud to be the daughter of Guatemalan immigrants. She is a wife, mother and co-owner of Café Calidá, a coffee shop located in the same neighborhood she was raised in, Humboldt Park Chicago. Owning a business in Humboldt Park has been extremely rewarding and yet surreal, as she never imagined it to be possible. Tune in...
Ep. 62: How Ashley Stoyanov Ojeda, Author of Jefa In Training, Built a Multi-Revenue Stream Six Figure Consultancy Business. 14.03.2024 51:59
Today I am joined by Ashley K. Stoyanov Ojeda, a multicultural business strategist and top-selling author. With over a decade of expertise in business development, community marketing, and communications, Ashley, a Latina of Mexican and French descent, has carved an inspiring path. Join us as we explore her groundbreaking Spanglish business-launching book, "Jefa in Training," and learn how she's b...
Ep. 61: How Yovana Rosales is Equipping Latinas With The Knowledge & Tools To Leverage AI For Their Business, Profession & Self-Care. 29.02.2024 45:58
Today I am joined by Yovana Rosales. Yovana is an AI enthusiast, who equips Latinas with the knowledge and tools to leverage AI for their business, their profession, their self-care, and use AI as their personal assistant. Her career began in community building, driven by a passion for providing safe, nurturing spaces for conexion y comunidadI Yovana became so apacionada about comunidad, she creat...
Ep. 60: How Gabriela Cordero, Owner of Groove Chi, Opened an Inclusive Studio That Centers Women of Color in Wellness. 02.11.2023 39:12
I am joined by Gabriela Cordero. Gabriela is the owner of The Groove Chicago where she teaches yoga, pilates and barre at the studio. The Groove Chicago is an inclusive community that centers women of color in wellness. Tune in to learn more about Gabriela's journey! Follow Groove Chi Instagram: https://www.instagram.com/groovechi Website: https://www.groovechi.com/ Follow Werk Mija: Instagram: ht...
Ep. 59: How Nancy Martinez, Owner of Nide Jardin, Has Created a Culturally Responsive Space for All Guests to Enjoy in Aurura, IL. 25.10.2023 36:24
Today I am joined by Nancy Martinez. Nancy was born and raised in Aurora, IL to parents from Michoacan, Mexico. She is a First gen Mexican American trying to elevate her cultura through nature and self care by reclaiming her indigenous roots. Nancy is the owner of Nide Jardin. Nide Jardin offers a unique cacti and houseplant collection to pair with a variety of healing crystals and self care prod...
Ep. 58: How Bianca Huerta, Owner of Bee My Honey Sweets & Treats, Discovered Her Passion for Baking & Opened Her Own Storefront 28.09.2023 37:52
Today I am joined by Bianca Huerta. Bianca is a 26 year old, first-generation Mexican-American born and raised in Chicago. She has been baking since she was 14 years old and has taken both culinary, and pastry classes and even entered into many competitions to pursue her passions. It wasn't until after high school when Bianca received many scholarships and attended college for baking & pastr...
Ep. 57: How Aurora Diaz, Owner of The Jefas, is Building a Platform for Latina Founders and Consumers in the Beauty Space 12.09.2023 32:13
Today I am joined by Aurora Diaz. Aurora is the founder & CEO of The Jefas, the forthcoming beauty e-commerce platform and box for Latina founded brands. Aurora was named part of Inicio Ventures 100 Rising Latinx Founders to Watch list. Her expertise in product marketing has allowed her to work with brands such as Sephora, Google, Facebook, Levi's, Saint Laurent and Adidas. She is originally f...
Ep. 56: How Maria, Owner of Freedomlei State of Mind, is Breaking Barriers & Shining Light on Inclusivity in the Business World 24.08.2023 53:08
Today I am joined by Maria Rodriguez. Maria is the heart and soul behind Freedomlei State of Mind. She triumphs as a disabled woman, breaking barriers and shining a light on inclusivity in the business world. She proudly embraces her ancestral roots and Native American heritage in every aspect of her business. With a deep connection to nature and a passion for holistic healing, Maria curates a st...
Ep. 55: How Jennyfer Delgado, Owner of Artesanias La Luna, is on a Mission to Share our Stories 02.08.2023 56:37
Today I am joined by Jennyfer Delgado. Jennyfer is the founder of Artesanias La Luna, an artisanal boutique on a mission to share our stories. Growing up Jennyfer struggled to connect with her roots. As a former DACA recipient, she wanted to encourage her community "que si se puede". Artesanias La Luna was created to keep our culture alive through Mexican art. Jennyfer wants to inspire people in h...
Ep. 54: How Chynna Monforte, Founder of Monforte Studios, Is Bringing Dreams & Legacies To Life Through Design 13.07.2023 34:56
Today I am joined by Chynna Monforte (she/they) is a queer, first-generation Mexican-Guatemalan artist and designer born in Alaska, and raised in occupied Tongva land Los Angeles. As founder of Monforte Studio, Chynna, brings years of experience in the arts and custom website builds since 2017. Prior to founding Monforte Studio, Chynna worked in the arts education sector with museums such as Los...
Ep.53: How Melissa Barrios, Owner of Healing Without Limits, Is Offering a Safe Space For Folks To Tap Into Their Power & Ancestral Medicine To Support Them On Their Journey 26.05.2023 47:46
Today I am joined by Melissa Barrios. Melissa is a Licensed Clinical Social Worker and Reiki Practitioner but you can also call her a feminist, Bruja, advocate, hype girl, and nonjudgmental listener. Melissa is also the owner of Wicked Wick Candles which she started in 2020 and introduced Healing Without Limits in 2021. Her intention with Healing Without Limits is to offer a safe space for folks...
Ep. 52: How Ann Dunning & Christina Kelmon, Founders of Vamigas Botanicals, Are Creating a Space For Latinas in Clean Beauty & Wellness 27.04.2023 47:40
Today I am joined by Ann Dunning, the Co-founder along with Christina Kelmon of Vamigas Botanicals. Vamigas is a Latina-owned, vegan, cruelty-free wellness brand at Target created from Latin American botanicals from Chile, Peru, Mexico and more. Their mission is to create a space for Latinas in clean beauty and wellness, and educate everyone about the cultural context and power of Latin American b...
Ep. 51: How Tiffany Woodman, Owner Of Canna Bella Lux, Created a Brand Where Cannabis Fits Into Your Lifestyle, Not You Into The Cannabis Lifestyle 20.04.2023 53:00
Today I am joined byTiffany Woodman. Tiffany is CEO and founder of Canna Bella Lux, a luxury women’s cannabis brand. A proud Puerto Rican/Italian serial entrepreneur, she strives towards inclusivity and equity in the cannabis industry and believes that cannabis should fit into your lifestyle, not you into the cannabis lifestyle. Tune in to learn more about Tiffany's entrepreneurial journey! Follo...
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