We're Not Marketers

Timestamps: 00:52 Discussing Target Audience 01:40 Horror Stories of Target Audience 05:14 Challenges in Messaging and Segmentation 14:23 Examples of Poor Market Segmentation 21:49 Effective Segmentation Strategies 32:15 The Power of Storytelling 34:35 Understanding Your Audience 38:19 Innovative Research Techniques   Show Notes: Mercury  Equals Arc Browser Figma Devin Reed Clayton Christensen Our...

Timestamps: 0:00 The one word most miss in "product marketing" with Becky Trevino 00:16 Introduction and Hosts Banter 01:08 Introducing Special Guest Becky Trevino 01:55 Becky's Career Journey and Unique Perspective 02:49 Are Product Marketers Actually Marketers? 05:05 Defining Product Market Fit 07:44 Product Marketing Superpowers 10:12 The Art of Storytelling in Product Marketing 15:31 Torture C...

Timestamps: 01:05 Dave's Journey and Podcasting Tips 04:18 The Importance of Product Marketing 06:16 Early Stage Marketing Strategies 13:29 Building Trust and Influence in Startups 20:24 Positioning and Messaging Challenges 24:42 Addressing the Decline in Win Rate 25:24 Importance of Executing Positioning 25:57 Casual Conversation and Personal Interests 26:58 Messaging Torture Chamber 27:31 Market...

Timestamps 00:20 Guest Introduction: Anna Borbotko 06:17 TomTom's Evolution and Market Strategy 10:25 Challenges and Strategies in Enterprise Product Marketing 12:48 Cold Outreach Pilot Program 16:27 Enterprise vs. Startup Dynamics 18:30 The Evolution of Software Buying 19:13 Challenges in the Automotive Industry 19:32 Simplifying the Buying Process 20:47 Sales and Buyer Enablement 23:25 Marketing...

Timestamps: 00:00 Introduction and Host Introductions 01:18 The Importance of Training in Product Marketing 01:54 Identifying Unique Superpowers 07:18 The Value of Formal Education and Certifications 16:42 Applying Knowledge in Real-World Scenarios 19:41 Leveraging Data Analytics in Product Marketing 26:13 Continuous Learning and Networking 33:01 Conclusion and Newsletter Promotion   Show Notes: M...

Timestamps 00:00 Introduction and Host Intros 01:07 Meet Our Guest: Carlota Guell 03:28 Are Product Marketers Actually Marketers? 08:18 B2B vs B2C Marketing Insights 20:36 The Emotional Buying Pyramid 24:22 Fun Lightning Round with Carlota 26:43 Closing Remarks and Where to Find Carlota   Show Notes Product Marketing Stories podcast Carlota Guell's LinkedIn profile   Hosted on Ausha. See ausha.co/...

Timestamps: 00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing 00:16 Special Guest Harvey Lee: From Business to Rockstar 01:45 The Great Debate: Are Marketers Really Marketers? 05:14 A Dive into Marketing History with the McElroy Memo 12:01 The Evolution of Product Marketing in the Digital Age 18:43 Navigating the Pathways to Becoming a Full Stack Marketer 21:45 The Jour...

Show Notes 0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei 00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries 00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro 03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers 06:07 Mastering Product Marketing: Strategies for Success and Growth 10:15 The Torture Chamber G...

Timestamps: 00:00 Welcome to Season 2: The Unforgettable Comeback 00:55 The Big Reveal: Why We Faked Our Podcast's Death 02:59 Emotional Engagement and Its Impact 05:22 The Aftermath: Listener Reactions and Personal Reflections 12:53 Introducing the Newsletter: A New Way to Engage 15:52 The Misfit Community: Engaging with Our Audience 17:17 Kicking Off with Casual Banter 17:48 Deep Dive into Emoti...

Timestamps: 01:45 WNM origin story 05:40 How we came up with the name 14:00 The skeleton branding 26:09 Consistency and humor in our marketing 31:28 Consistency in podcasting 34:43 Our differentiation and favorite guests 48:10 Survey results with Adam McQueen from Klue 01:03:14 Final verdict and end of the podcast?   Show Notes: The original We’re Not Marketers post Adam McQueen LinkedIn   Hosted...

  Timestamps: 01:39 The role of product marketing in the B2B landscape 03:14 Why website ownership and conversion rates matter for PMMs 04:42 Challenges and strategies to be aware when managing website messaging 06:52 The evolution and future of message testing 07:22 CEO's Role as a product Marketer in Startups 09:53 Why messaging is underestimated in B2B 13:05 Message testing and market trends 16...

Timestamps: 02:47 Clara's Journey into Competitive Intelligence 03:45 Are Product Marketers Actually Marketers? 05:10 The Role of Competitive Intelligence in Revenue Generation 08:01 The Importance of Being Selfless in Product Marketing 10:33 Ideal Structure for Competitive Intelligence 13:02 Misconceptions about Competitive Intelligence 16:22 The Power of Competitive Intelligence Newsletters 19:2...

Timestamps:     01:30 Zach Messler's Background and Journey 03:20 The Big Question: Are Product Marketers Actually Marketers? 09:26 Zach's Philosophy and Approach to Marketing 18:27 The Importance of Clarity in Messaging 20:11 The Hierarchy of Clarity 24:56 The Power of Context in Messaging 30:31 The Importance of Context in Problem-Solution Approach 31:44 The Role of Product Marketers and Its Cha...

Timestamps: 00:24 The Importance of Data in Marketing 05:12 Effective Storytelling with Data 07:20 The Power of Positioning and Market Insight 11:57 The Balance Between Creativity and Metrics 16:42 The Challenges of Data Analytics in Product Marketing 21:17 Measuring Podcasts for Thought Leadership 24:00 The Problem of Instant Gratification 28:20 The Importance of Balance in Growth 31:26 The Role...

Timestamps: 01:37: Transitioning from non-profit to tech 2:02: Collin's background as a preacher up to product marketing 4:47: Are product marketers actually marketers? 7:32: Collin's approach as a founding PMM 09:32: Defining product marketing in a new role 11:16: The importance of building relationships 12:29: Balancing short-term and long-term goals 14:30: Leadership in product marketing 16:25:...

Timestamps: 01:02: Madison's journey to product marketing 02:11: Transitioning from B2C to B2B 02:58: Madison's current role and GTM strategy passion 05:37: Are product marketers actually marketers? 07:56: The disconnect between marketing and sales 12:11: The role of product marketing in Go-to-market 18:07: Building trust and influencing change in organizations 22:47: The shift from B2B to PLG 32:...

Timestamps: 01:17: Eric's layoff experience 04:12: Zach's layoff experience 10:24: The state of layoffs and product marketing in the US 12:34: Taking the solopreneur road after being laid off 14:00: The stress of the first 90 days as a PMM 15:53: Specialist vs. generalist PMM 18:27: How to position yourself as a PMM and be memorable 22:31: How can you make your next job search a success   Show Not...

Timestamps: 04:14: Are product marketers actually marketers? 08:15: What is easier: being a generalist PMM or a specialist like in CI? 12:05: Is it easier being in competitive intelligence than product marketing? 15:03: Does category creation matter in competitive intelligence? 19:30: Biggest mistakes you can make on competitive intel 24:20: How to command respect as a PMM 28:12: How to break into...

Timestamps: 00:54: Are product marketers actually marketers? 02:26: PMM would be terrible CMOs 03:36: The ideal reporting structure for product marketers 05:21: How to create good product marketing fundamentals 09:00: Balancing strategy and execution 15:44: How much important is copywriting for PMMs? 18:53: Defining product marketing within your organization 23:04: Category creation and Tamara’s t...

Timestamps: 00:55 - How PMMs should drive revenue 05:46 - The focus on leads vs. the focus on revenue 08:18 - How to make sure PMMs drive revenue 10:45 - Why stakeholders don't understand the impact of messaging 16:16 - Balancing strategic projects with tactics as a PMM 22:46 - How to manage ongoing requests 27:38 - How to enforce a research phase on strategic projects 31:50 - How to help change p...

Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/ FletchPMM Website: https://www.fletchpmm.com/ Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ct Good Hangs Spotify   Timestamps 01:41 - How Anthony predict if a client project will go well 02:21 - Why referrals don't work for FletchPMM 03:41 - Anthony LinkedIn GTM strategy and how they attract clients 06:50 - Are product...

Jason LinkedIn: https://www.linkedin.com/in/oakleyjason/ PMM Files Website: https://pmmfiles.com/ The Productive PMM Website: https://productivepmm.com/ Ready for Launch Course: https://maven.com/course-crew/readyforlaunch   Timestamps: 02:08 Are PMMs actually marketers? 03:43 The biggest challenge of founding PMMs at early-stage startups 05:38 How to prioritize to be a more productive PMM 15:34 W...

Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message . Sellers feel no different about PMMs. 90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. ( LinkedIn, 2020 ). It’s astounding! How can two professions, most focused on...

This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations. Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for havin...

Launch trailer for the first episode of We're Not Marketers Hosted on Ausha. See ausha.co/privacy-policy for more information.