Well Women Business Podcast - Grow Your Health or Wellness Business with Dr. Laura Park Figueroa

I was at a wellness retreat when a total stranger called me out in front of a group of people I'd known for 48 hours, and I just sat there. I cried. I apologized publicly. And then I spent the next day dialed way back, barely talking, trying to disappear into the background... which, if you know me, is not me. In this episode I'm sharing the full story, what went wrong on the facilitation side, an...

When I was building the website for this podcast, I almost completely forgot the most basic marketing principle I know. In this episode, I'm sharing the one idea that changes everything about how women in health and wellness businesses market themselves, and three ways you can audit your own website TODAY to see if you're accidentally making your customer's eyes glaze over. Spoiler: if your About...

I sat next to a woman at a conference who had built a $22 million therapy practice across 12 locations and was weeks away from selling it. She was 50 years old. And she wasn't celebrating. That conversation changed something in how I think about what I'm building — and why. In this episode I talk about what being a CEO actually means at the level we're growing to, and the three things that separat...

I had a CFO for years... and I was still doing the business budgeting myself. Every month, twice a month, going through every single line item in YNAB while she waited patiently to take it off my plate. When I finally handed it off, the relief was immediate. In this episode I talk about zone of genius — what it actually is, how to find yours, and the three signs you're already outside of it in you...

In 2021, I spent $24,000 — a full quarter of my revenue at the time — on a program to automate my online course enrollment. I ran it for a year, tore the whole thing down, and walked away with four lessons I wish someone had told me before I paid for that program. In this episode, I get completely honest about what went wrong, why smart CEOs chase the wrong things too, and the question you should...

A few weeks ago I admitted something out loud in an executive team meeting that I'd never fully owned before — that I have been leading my business from fear for years, disguised as kindness. In this episode I get into what fear-based leadership actually looks like, what leading from love really means (it's not what you think), and the quote from Unreasonable Hospitality that completely changed ho...

A few of my therapists resigned this spring. Looking back at our KPI scorecard, the warning had been sitting there in plain sight for months, and I had missed it completely. In this episode, I'm breaking down what a KPI dashboard actually is, how I built ours at my therapy practice, and why it's one of the most underrated tools a growing health or wellness business owner can have. I'll walk you th...

In 2020, I interviewed a woman making a million dollars a year in her therapy practice and I was SPEECHLESS. Six years later, my own practice will hit 1.1 million this year... and I keep telling myself I just got lucky. That's imposter syndrome. And here's the thing: it never fully goes away, and I'm actually going to make the case that this is a GOOD thing. In this episode, I walk through the thr...

I spent months building a digital product shop I thought would generate passive income for my nature-based therapy business. You know what I got? Four products sitting on a website nobody visits, a tax situation no one warned me about, and the occasional $47 sale that felt exciting for about 30 seconds. In this episode, I'm sharing the real story of why I wasted that time, why the passive income d...

Episode 3: The Well Women Business Assessment — How Healthy Is Your Business Right Now? Well Women Business Podcast I bought a practice, my COO went on maternity leave, then came back part-time, then resigned — and somewhere in the middle of all of that I realized I had been doing two full-time jobs simultaneously and had NO idea where the cracks were in my business. That's what prompted me to bui...

Episode 2: The Real Reason Only 1.9% of Women CEOs Hit Seven Figures Well Women Business Podcast Something I learned in a marriage counseling session gave me a lightbulb moment about women in business. And it explains why only 1.9% of women-owned businesses ever hit seven figures. It's not a strategy gap. It's not an intelligence gap. In this episode I'm getting into what it actually is… and what...

Why I'm Starting Over (And What's In It For You) After producing 2 other podcasts and over 200 episodes, I'm pivoting again...to serve my absolute favorite people: women business owners in the health or wellness space. In this first episode of Well Women Business, I'll share what this podcast is going to be all about, and why I think there's a gap in business coaching for women who are running hea...