Well Played: Conversations on Marketing and Brand

This week, we're exploring one of the biggest movements influencing marketing right now: nostalgia. From McDonald's revealing that Grimace is actually a taste bud, to Fishwife's wildly successful New York pop-up, analogue photography, independent magazines and London's Moodboard Making & Coffee Atelie r , brands are increasingly looking backwards to create stronger emotional connections with t...

This week we're joined by Josh Henry-Hicks, Founder of Insightly Media, son of City Beach founder Brett Henry-Hicks, and brother of the CEO of Australian fashion label DISSH, Lucy Henry-Hicks One of Australia’s leading retail and ecommerce growth strategists, now based in LA and Founder of Insightly Media, Josh Henry-Hicks has helped some of the world's fastest-growing consumer brands scale throug...

Are we entering a new era of experiential marketing? In Episode 3 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware explore why consumers are craving real-life connection, why community is becoming increasingly important and why brands are investing heavily in experiences again. This week we discuss: ✨ The return of experiential marketing ✨ Community versus audi...

In Episode 2 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware explore authenticity, personal branding, creator-led marketing and the long game of building brand trust. This week we discuss: ✨ The upcoming Discovering the Impressionists exhibition at The Geelong Gallery ✨ Michelle Obama's appearance in Australia and authentic leadership, brought out to Australia...

Welcome to the very first episode of Well Played: Conversations on marketing and brand, an Australian marketing podcast exploring brand strategy, marketing leadership, digital marketing, consumer behaviour and the trends shaping modern business. Hosts Esther Kelleher and Kate Ware share the career experiences that shaped their approach to marketing strategy, brand building and customer experience....

Well Played: Conversations on Marketing and Brand is a discussion through the lens of Kate Ware and Esther Kelleher; two career marketers who have seen the industry evolve from the inside since the early 2000's. We’re good mates who have been fortunate to work together over a number of years, and have always riffed on what we’re observing, feeling and loving in today's climate. Well Play...