Wee Musings by Daeryun

keywords: International marketing Asian Business generational gaps corporate social responsibility Noon Nopi Transing Marketing Tsunamis VSA In this deep dive conversation generated by Google Notebook LM, the discussants summarize Daeryun's book "Mastering Noon Nopi -The Art & Science of Marketing in Asia" from 2015 (Yonsei University Press). The key theme of the book is understanding the intr...

In this 80-minute long episode Daeryun talks with the foremost Pop culture curator Torsten Ingvaldsen about all things K Pop. Among the topics discussed: The beginnings of K Pop and the legacy of Seotaeji. The reasons why Swedish producers and composers have been instrumental in Korean K Pop. The dark side of the K Pop ecosystem and its remedies. The contribution of Psy and BTS in K Pop history. W...

In this episode Daeryun talks one on one with Suparna Sharma, a noted film critic, reporter, writer and editor based in Delhi, India. She writes on business, cinema, politics, pop culture and books. She writes for the Rolling Stone, Al Jazeera among other major publications. Key Takeaways: Bollywood is only one of many film industries in India that can be differentiated by region, language and fil...

In this episode which marks Daeryun's 10th musing, he talks about his love for Webtoons, an art form with sales of over 2 Billion USD that began in Korea. Webtoons are viewed by all generations in Korea (for many almost daily) and act as a source material for popular K-Drama, OTT series and movies like Itaewon Class, True Beauty and Marry My Husband. Daeryun explains the history of Webtoons an...

In this episode of Wee Musings by Daeryun, the conversation starts with a discussion about hamburgers and ends up exploring the power and success of a franchise. The speaker reflects on the Marvel Comic Universe and why people keep coming back to see the same story but some tweaked plots and added characters. The advantages of franchise films, such as marketing and cost efficiency, are also mentio...

Daeryun shares his lifetime highlights and experiences as a fan of musicals on Broadway and then discusses their relation to K-pop. He discusses various musicals he has seen and his favorite moments from these shows, including Evita, Man of La Mancha, Gypsy, and The Boy From Oz. Starting around the 29:49 minute mark, he also talks about the growth of the musical industry in Korea and its popularit...

In this episode, Daeryun muses on the 2024 Oscars while he drives to work. He discusses why he doesn't think Oppenheimer was Christopher Nolan's best work. He weighs in on Robert Downey Jr.'s mini backlash on the web for the manner of his accepting his best-supporting Oscar. The Oscars talk begins at the 5:58 mark. Takeaways Daeryun's favorite Christopher Nolan film is Dunkirk beca...

In this episode, Daeryun takes you outside on a quick tour of the National Museum of Korea located in the Yongsan area of Seoul. This episode is video oriented and therefore one should watch it as opposed to just listening to it in order to take in the key sights. Daeryun apologizes for the audio that sometimes captures unintended diagetic sounds outside. Takeaways The museum in its present locati...

In this episode Daeryun talks about the great Korean Actor Choi Min-sik, the star of the Park Chanwook classic "Old Boy." Daeryun introduces his favorite Choi Min-sik movies and it's not what you think. The cited movies may not be well known outside of Korea and discuss their meaning in the social context of the country where it was made -here being South Korea. Movies are a reflecti...

In this episode, Daeryun discusses the aging population in Asia and the challenges it presents for the workforce. He also explores the changing perceptions of men's beauty and the growth of the men's beauty industry, particularly in Asia. The episode highlights the cultural differences in masculinity and grooming between Asia and the West. Takeaways The aging population in Asia is increasi...

This episode explores the global impact of K-pop and how it has become a sensation in various countries. It discusses the marketing strategies used by K-pop groups such as BTS to gain attention and popularity. The concept of culture technology (CT) is introduced as a key factor in K-pop's success, allowing for the expansion of Korean pop culture in foreign markets. The use of foreign singers s...

What is the most common thread that ties Movies and Marketing together? The answer is "motivation." Listen in to understand why.

Global marketing guru Dae Ryun Chang who has 100,000 learners on Coursera.com introduces his podcast "Wee Musings." The episode will explain why Global Marketing and Films are closely connected.