Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe

We're talking about another wedding industry HOT TOPIC: Features, Directories and Publications!  What are the options?  What are the differences?  What does it cost and ARE THEY WORTH IT?! References from the convo: Hillary's wedding featured in Junebug circa 2017 Casi's high-performing Napa Valley Airbnb blogpost    Casi on Anti-Bride Kayloe Bridal on Together Journal Follow us on...

Ever get sick of listening to influencers, coaches, industry members talk about how perfectly they do everything?  Us too!  In this episode Casi and Hillary dive into the things in their business they self-admittedly do NOT do well.  From ignoring off-boarding, to accidentally not having business insurance to using low tech means to track high ticket items, we out ourselves on the business practic...

Casi and Hillary are ready for a new year and ready to CATCH UP! Reflecting on what their businesses looked like for 2025, new things they tried, and what business boundaries they (mostly) stuck to.   A new year is here, with a new season of weddings around the bend, so join the conversation about how the industry and business ownership is changing and how Casi and Hillary will be tackling the yea...

The internet's favorite Officiant joins us today to talk all about Officiating Wedding Ceremonies and why having a Professional Officiant on your wedding day takes your experience to the next level on every front.  Hillary and Jimmie dive into the nitty gritty on: 1. What really goes into writing a Ceremony script? 2. Why hire a professional to write and deliver it? 3. The real scoop on Marri...

Happy New Year and welcome back to Wedding Salt!  This episode is an introduction to the new course that Kayloe Bridal released at the end of 2024: Modern Wedding Planning, A Course for Couples! Learn what is included in the course, why Hillary was passionate about creating this content, and how you can plan your own wedding like a professional using the tried-and-true Three Phase approach develop...

Casi and Hillary start reflecting on the year (almost) behind us - it's really that time of year again!   What have been some of your business and personal highs for 2024?  What about the lows that we more rarely talk about?  We dive into some of our big wins, funny stories, and reflections from this year, the good, the bad, and the "to be continued". Tell us you're listening! ...

Private Property Weddings are one of the hot trends in the wedding industry at the moment and Hillary is breaking down 1. What is a Private Property Wedding 2. Does a "backyard" wedding really save you money? 3. What vendors need to know ahead of time when working a private property wedding Mentioned in the episode: https://www.theeventhelper.com/ https://kayloebridal.com/2022/07/13/why-...

Join us today as we welcome attorney Ann Koppuzha, who talks about the critical importance of having strong, up-to-date, and FRIENDLY contracts in the ever-evolving wedding industry. With over a decade of experience at top law firms and the Department of Justice, Ann brings a wealth of legal knowledge to the table. During our discussion, we'll cover: Transforming your standard contracts to me...

Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day! Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpful wisdom and pro tips you never would have thought of! Follow Jenny at @sistergoldenbridal and find more of her work at www.jennybowkermakeup.com Follow...

 Have you ever found yourself working a Wedding and the same question or confusion arises again and again?   Even though we are wedding professionals with several years of experience, we still have questions!  We’re here to address those pesky questions once and for all.  Casi and Hillary bring their real questions to each other to see if they can get some answers. Do you have questions too?  We’l...

Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting! - What are we even talking about when we are throwing around the term "ghosting"  - Why you might be getting ghosted   - How to turn ghosting into being productive for your business Follow us on Instagram for so much more! @weddingsaltpodcast / @c...

Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits.  1. Company of One : by Paul Jarvis 2. Get Rich, Lucky Bitch : by Denise Duffield-Thomas 3. The Big Leap : by Gay Hendricks Honorable Mentions - Chillpreneur: also by Denise Duffield-Thomas -...

BIG ANNOUNCEMENT!!  Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay! If you don't know Hillary yet, she is the owner and Designer at Kayloe Bridal , planning weddings in Portland, Oregon.  Follow her on Instagram @kayloebridal   In today's episode, we dive into the 5 key touch points we think every Photographer should have with their...

In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photography predictions I see coming this year.  Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that! 1) My waitlist for the Film Lab Course 2) The top film emulating presets I...

In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below! Get Honeybook for $8 per month using my code: CasiYost Get a discount on Quickbooks Self-Employed: Discount Link My blog post on the top 43 resources I use in my busines...

This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinter...

We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true.  Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloecreative

Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com...

Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼 💻 Reach out at hello@casiyost.com to book. Want to know more about the BTS of my work? I hav...

I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we start with consumer behavior, where people search for vendors, and how to show up there. 👯 SEO Courses: 1) Catalina Jean 2) Dylan Howell + Corey Potter          ...

Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the BTS of my work? I have a Patreon for that . Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.c...

Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process. The amazing graphic designer I talked about is Marisa of Quill and Co. Want to know more about the BTS of my work? I have a Patre...

We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas: 1) The purpose of a styled shoot. 2) The...