Wedding Pros who are ready to grow - with Becca Pountney

This August I am recording a special mini series here on the podcast all about the customer journey funnel. This is what I do with my one to one clients, so I am going to give you an insight into that process so you can work on it too. This week we are talking about the discovery part of the funnel - this is the point where potential couples come across your business. Are you standing out from the...

Today I am chatting with Destination Wedding planner Michelle Jacobs owner of Elegante by Michelle J. She discusses her wedding industry journey so far and shares her learnings including learning to say no in your wedding business. Follow Michelle on Instagram Visit her website Time Stamps: 00:17 - Starting Your Wedding Business Journey 01:43 - Michelle's Journey into Wedding Planning 10:50 - Begi...

I did it - I took a leap of faith and launched a wedding industry conference called 'Wed Pros Live'. Next year my brand new wedding conference will be arriving in London - but how did it come about? What makes it different and what happens behind the scenes to make it happen? I share all in today's episode! Get your tickets to Wed Pros Live! Time Stamps: 00:37 - Introducing Wed Pros Live 2026 06:5...

Today I am chatting with Ashley Ebert, owner of the Abundance Group about all things Disney! When we discovered our shared love of the happiest place on earth, I knew I had to get her on the podcast to discuss all things Disney - and what we can learn in our wedding businesses. We discuss innovation, customer service, suprise and delight and attention to detail. Whether you are a Disney lover like...

One of the biggest stumbling blocks for Wedding Business owners is conversion rate. If you get the enquiry but can't make the sale, something is going wrong. Today I am chatting with founder of Hampshire Event DJS about how he has ensured his conversion rate is one of the best in the industry. We talk about his radio background, his rise from DJ to one of the most trusted DJ teams in Hampshire and...

When you work alone, it doesn't take long to be fully booked - there are only so many weddings one person can attend in a year - so how do you continue to grow? Today I chat with Tim and Lizzie, the husband and wife team behind Boujee music. We discuss the growth of the business, what it's really like working with a romantic partner, and how they keep the boundaries between work and pleasure. Foll...

Today I'm chatting with Wedding Photographer turned Zentangler - Becky Harley. Having hit burn out herself, Becky wanted to evaluate her time and work out how to look after herself amidst the chaos of life. Today we talk about Burnout, Balance and Business. Visit the Ivy's Corner Website and take a free Zentangle lesson Click here to see how my own tangle turned out after taking Becky's free lesso...

Today I am sharing the recording from a live panel discussion that took place a few weeks back at The Royal Horseguards Hotel. Alison Hargreaves interviewed myself and Elizabeth Solaru about the state of the industry, writing a book and our thoughts on luxury. I also announced my brand new event for 2026 - Wed Pros Live. Get a ticket for Wed Pros Live Buy my book 'Done is Better than Perfect' Buy...

Today I am talking all about pricing! How much should you charge? Should you discount? How do you raise your pricing? How should you show your pricing on your wedding business website? In today's episode I am giving you my thoughts on it all! Want to talk about your pricing questions? Book a one to one Join the members lounge Book for Wed Pros Live 2026 Time stamps were unavailable for this episod...

Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads. Find out more: https://theidosociety.com/ Follow Mark on Instagram Join th...

Today I am talking to you all about TikTok and Reels and why it's time for you to be paying attention to them. This summer is the perfect time for you to capture that all important content - so what's holding you back? In this episode I break down my own TikTok journey over the last two months and what I have learnt so far. Ready to dive in to your own summer of TikTok? The links you need are belo...

Last week I was invited to a special sustainable party at the Bodleian Library in Oxford to celebrate 30 years of Guides for Brides. I interviewed some of the event suppliers and guests to find out about how they made the event fully sustainable and how we can all learn from that. I also got the exclusive on a brand new wedding industry initiative - 'The UK Wedding Association'. This special episo...

Have you ever wondered what makes good copy? How do you use words to sell your wedding business and stand out from the crowd? Today I am chatting with wedding industry copywriter Jennie Hawkins who is going to be sharing her top tips with you. Visit Jennies website Find Jennie on Instagram Get the FREE SEO blogging checklist Time Stamps 00:02 - Understanding What Makes You Different 07:01 - From H...

Today I am chatting with wedding planner Vikki Richman about why you should never stop learning in your wedding business. She talks about her journey into the industry and the many things she has learnt along the way. Follow Vikki on Instagram or Facebook Join the Wedding Pro Members Lounge Time Stamps: 00:00 - Embracing Continuous Learning 03:56 - The Journey to Becoming a Wedding Planner 12:09 -...

Last week I got back from the USA having taken a full three weeks out of the business. No access to emails, no social media and time to be completely present with my family. This is the most time I have had off since 2016 and wow was it needed. I know it feels scary to walk away, but today I share how I made it happen. Need support? Join the Wedding Pros Members lounge Time Stamps 00:12 - Taking a...

Today I am chatting with the Telephone Assasin - Anthony Stears. In an age where we tend to avoid picking up the phone, Anthony shares why we don't need to be scared and how we can make an impact with a simple phone call. Don't be skeptical... just give it a listen. The Telephone Assassin Website Find Anthony on Linkedin Anthony's phone number: 0800 008 7597 Buy his book Time Stamps: 00:15 - Estab...

Today I am chatting to founder of Stress Free Hire and the Venue Styling Academy Liz Sexton. She takes us back over her 30 year career in the wedding industry and talks about some of the less glamorous sides of the business that we should all be paying more attention to. Find Liz on Instagram and drop her a DM to get a copy of her free resources Time Stamps: 00:00 - Setting the Stage for a Perfect...

Today I am chatting with Ciara Crossan, Founder of Wedding Pro and Wedding Dates. Each year they release an excellent wedding industry report that I LOVE. In today's episode we dive deep into the stats to see what you should be paying attention to in 2025. Download the 2025 UK wedding pro by wedding dates report Download the 2025 Ireland wedding pro by wedding dates report Join the Wedding Pro Mem...

Want to know the mistakes wedding venues are making? Shannon Tarrant is here to help. With 20 years experience in the wedding industry and running her businesses The Venue Help desk and Wedding Venue Map, Shannon has seen it all! We talk about mistakes venues are making, but also about how wedding pros can work better with venues, and avoid begging to be on the recommended supplier list. Follow Sh...

Today I am talking about the time saving hacks I use in my own wedding business. As a busy mum and entrepreneur I am always looking for more efficient ways to operate, and as my word of the year is boundaries, I am finding ways to be better at separating work and life too. In today's episode I talk about re-purposing content, setting up business Whatsapp, storing passwords and even auto filling in...

Today I am chatting with one of my members - Rebecca Cole. Rebecca has an amazing background in the entertainment industry and has spent the last decade working as a wedding singer. We chat about navigating a career change, a young family and keeping up with the industry changes. Find Rebecca on TikTok, Facebook or Instagram Visit Rebecca's website Find out about the Wedding Pro Members Lounge Tim...

Choosing a CRM (or customer relationship management) tool for your wedding business or venue is a way to streamline your processes and save yourself time. However trying to decide which tool and price point is right for you can be a complete minefield. In today's episode I am talking to Rachel Parker who not only works as part of my team but also owns her own VA business. At the end of last year I...

Is your wedding business inclusive? What does that even mean? Today I am chatting with Anna Langley, cofounder of His Day and author of the Wedding Industry Inclusivity Toolkit. We discuss how we can all do more to be inclusive and how to avoid tokenism in our marketing. There is something for all of us to reflect on in today's discussion as we all strive to do better in this area. Look at Anna's...

This year I invented a brand new term to describe the marketing landscape in 2025 - introducing The Marketing Theme Park™. We are no longer living in a consumer culture that reflects the traditional marketing funnel, so it's time to embrace a new marketing era. In today's episode I walk you through my concept and explain how you can make changes in your wedding business to reflect it. Want to shar...

Today I am chatting with Wedding Venue Owner and speaker Ian Ramirez about all things venues. From how to change your venue open day model to how to build better relationships with suppliers we cover it all. I love Ian's approach to his venue and how he is breaking the mould when it comes to marketing. Follow Ian on Instagram Discover the Venue Help Desk Time Stamps: 00:00 - Strategies for High Im...