Wedding MBA Podcast

Raina Moskowitz, CEO of The Knot Worldwide. Raina shared insights on industry trends, emphasizing the importance of partnerships and community building, while also discussing how weddings and celebrations play a crucial role in creating human connections. The conversation covered generational differences in wedding planning, the integration of technology and AI in the industry, and Raina's upcomin...

Terrica, a wedding planner and business coach, shared her approach to wedding sales, emphasizing the importance of creating authentic experiences and building strong relationships with clients. She advised setting boundaries to avoid burnout and using strategic language to communicate service changes. @introducingTerrica

Don Mamone. DonMamone.com. Don explored concepts of purpose, ikigai, and authenticity in business, emphasizing the importance of self-discovery and personal development for creating sustainable impact and legacy in the wedding industry.

Nora Sheils, co-founder of Rock Paper Coin, a CRM software platform for the wedding and event industry, to discuss the importance of effective sales through education and client matching. Nora emphasizes the value of community and collaboration in the event planning industry. The discussion concludes with practical advice for business owners on selecting and utilizing CRM platforms, including the...

Colleen Carswell. StructuredToScale.com. SMS marketing strategies for different generations. Colleen explained various communication techniques and data analysis around text marketing, including the use of chatbots and booking methods to improve conversion rates. Colleen emphasized the importance of providing clear customer communication options while maintaining human interaction. @ColleenCarswel...

Nayri, a Wedding Fashion Expert, who discussed her work at Lovella Bridal and shared insights on social media marketing strategies for the wedding industry. Nayri emphasized the importance of storytelling, vendor collaboration, and personal presentation in wedding business success, while also discussing her approach to social media content creation and management. @weddingfashionexpert, @lovellabr...

Clint interviews Amanda Schuman, the founder and CEO of Carrylove Designs, CarryLoveDesigns.com, a marketing agency serving the wedding and event industry, to discuss her background and upcoming presentation at the Wedding MBA Conference. They explore strategies for engaging couples after inquiries, emphasizing the importance of follow-up and converting inquiries into bookings through a structured...

Andrea Shaw, AndreaShah.com. The discussion focused on understanding different buyer personalities in wedding sales and tailoring sales approaches accordingly, with Andrea providing insights on how to approach both emotional and logical buyers through effective communication and information sharing.

Shannon Tarrant, VenueHelpDesk.com. Shannon shared insights on addressing lead conversion issues in the wedding industry, emphasizing the importance of simplifying pricing, language, and the sales process to better engage with modern couples. They discussed the role of AI and social media in marketing strategies, with Shannon highlighting the need for businesses to adapt to current trends and audi...

Anthony Lambatos, TheMIBE.com, shares his experience as a second-generation family business owner and discussed his new venture "Make It Better Every Day," MIBE, which focuses on educating the hospitality industry about leadership, culture, and financial growth. The conversation covered key business metrics, cash flow management, revenue tracking, and company culture, with Anthony emphasizing the...

Attorney Braden Drake, NotAVGLaw.com, discusses his upcoming presentation at the 2025 Wedding MBA Conference, focusing on contract essentials and litigation risk reduction for wedding professionals. He emphasizes the importance of documenting all agreements and modifications in writing, explaining that while oral contracts are legally binding, they're difficult to enforce without evidence. Braden...

Jen Trotter, LipServiceMakeup.com. Communication strategies and conflict resolution. Jen shares her approach to influencing clients and vendor partners through subtle communication techniques, emphasizing the importance of tone, body language, and meeting clients where they are.  @LipServiceMakeup

Matt Radicelli, Mentor Pods. Matt shared insights on referral marketing strategies for service-based industry professionals, emphasizing the importance of building a business model focused on repeat business and referrals rather than paid advertising. The discussion covered various aspects of marketing and communication, including the use of templates, authentic outreach, and the importance of tra...

Rene Dallo, ReneeDalo.com, a wedding planner and educator who will be presenting on Instagram reel techniques. The discussion focused on social media content creation strategies in the wedding industry, with Renee sharing her experience of evolving from dismissing video content to embracing it as a marketing tool. They explored various aspects of content creation, including the importance of authe...

Bethel Nathan. ElevateByBethel.com. Officiant and Business Coach. Bethel shared her insights on systemization and automation in wedding businesses, emphasizing the importance of tailoring systems to specific business needs while maintaining personalization in client interactions. Bethel@ElevatebyBethel.com. @ElevatybyBethel. Facebook-ElevatebyBethel.

Marc McIntosh, an expert in wedding marketing at TeamWedding.com,  joined to discuss website trends and tips, highlighting the importance of websites in lead conversion and offering insights on AI's evolving role in the industry. Marc offered a free website checkup to anyone who contacts him. Marc@TeamWedding.com

Jen Sulak, PinkHairJen.com. The importance of niche crafting, authenticity in business, and effective social media strategies for wedding professionals, including identifying target communities, leveraging personal branding, and exploring new opportunities in the industry.

Becca Poutney, @BeccaPountney, a leading wedding industry marketing expert. Becca discussed her new "marketing theme park" concept, emphasizing the importance of understanding modern couples' digital engagement habits and adapting marketing strategies to stand out in a saturated market. The conversation covered topics such as targeting the right audience, utilizing new platforms like TikTok, speci...

Ryan O'neill, Curate.co.  Ryan discussed the future of AI in wedding businesses, focusing on automation of manual tasks and improving efficiency through AI agents, while emphasizing the importance of maintaining human oversight and proper implementation. The conversation covered practical applications of AI in marketing, brand voice, and contract analysis, with Ryan sharing his experience with var...

Alan Berg,AlanBerg.com, a seasoned speaker and consultant who has been attending since 2007. Alan shares his expertise on handling customer objections in sales and emphasizes the importance of understanding audience demographics for targeting higher-end wedding industry clients.

Twah Dougherty, the founder and creative director of Twah Dougherty Photography, discussed her journey as a wedding photographer and her framework to help other photographers break into the high-end market. She emphasized the importance of authenticity and presence in wedding photography, and shared her approach of capturing genuine moments without influencing the subjects' reactions. Twah also an...

Nayri, wedding fashion expert at Lavella Bridal, shared her approach to maintaining consistency and momentum in her work, her discomfort with being the face of her brand, and her journey from being an introvert to embracing her entrepreneurial spirit. @WeddingFashionExpert, @LovellaBridal, @LovellaPlus. "The Big Leap" by Gay Hendricks.

Colleen Carswell, a fractional COO at StructuredToScale.com, discussed her role in helping businesses enhance their backend systems and processes, as well as the importance of personalized software recommendations. She emphasized the importance of business owners understanding their current workflow and customer journey when evaluating software, as well as the need to verify information about soft...

Anthony Lambatos. FootersCatering.com. The importance of balancing culture with financial stability in a business, emphasizing the key elements of their successful culture and the significant cost of employee turnover. Anthony@FootersCatering.com. @_The_MIBE. TheMibe.com. Purchase tickets for the conference using the discount code "CLINT" for $20 off.

 Ian Ramirez. VenueHelpDesk.com. Insights on improving sales processes for wedding venues, emphasizing personalized approaches and clear follow-up strategies. @venuehelpdesk. Facebook group: Venue Insiders Network. Tickets for the Wedding MBA Conference 2025 (November 11-13) at weddingmba.com using the discount code CLINT for $20 off.