Webflow and Friends with Janne Parri

In this episode, I sit down with Ilja van Eck, a designer and Webflow developer from the Netherlands, now living in Belgium. Ilja has quietly built one of the strongest track records in our space, with more than 20 Awwwards Site of the Day wins, two Independent of the Year nominations, and a seat on the Awwwards jury. He is also one half of Osmo, the component library he built with Dennis Snellenb...

In this episode I sit down with Florian Bodelot, co-founder of Digidop, a Webflow premium enterprise partner based in Paris. Florian shares how Digidop went from two founders in business school building their own website on Webflow, to becoming one of the leading Webflow agencies in France and beyond. We talk about how they positioned themselves early in the French market, how they eventually went...

In this episode, I sit down with Rahul Miah, a designer and creative developer based in London. Rahul is a Webflow partner, part of the Webflow ACE program, and works at Fishfinger, an award-winning London creative studio. We start with Webflow e-commerce and why Shopify ends up being the default for almost every serious e-commerce project. From there, we get into the Webflow and Shopify integrati...

Chris Skitch is a Webflow Global Leader and the host of the London Webflow Meetup, the largest in-person Webflow meetup in the world. In this episode, we talk about the Webflow layoffs and what they might mean for the community, how Chris started the London meetup after feeling the absence of in-person connection post-COVID, what makes a meetup worth showing up to every month, and why community mi...

In this episode I sit down with Himanshu Sahu, founder and CEO of Flowtrix, a Webflow Enterprise partner agency based in Bengaluru, India. We talk about why Indian Webflow agencies stay invisible globally even though so much of the work runs through India, how Himanshu landed his first enterprise clients including Amazon and Wayground, and the sales process he's built for high-ticket deals. We als...

In this episode I sit down with Nelson Abalos Jr, also known as Pixel Geek, who many of us remember from the old Webflow tutorial days. We talk about what the Webflow community used to feel like, why that tight knit feeling probably isn't coming back, and what small pockets of community can still do. Nelson opens up about leaving Webflow, starting That One Couple with his wife, and the rough stret...

In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freelancing full-time to work on it. We get into what AEO actually is, how it relates to traditional SEO, and why your website is only about 20% of the game while the other 80% happens off-site. We talk ab...

In this episode, I sit down with Ben Hammond, founder of Shrink Studio, a Webflow premium partner based in London. Ben works with venture-backed B2B teams at seed, Series A, and Series B. We talk about why so much of the agency world has become bloated, what a lean studio actually looks like in practice, and how Ben structures Shrink around discovery, development, and optimization. We get into sen...

I sat down with Mason Poe, founder of Edgar Allan, the Webflow agency that has won Enterprise Partner of the Year twice and has delivered over 800 projects. We got into AEO and what's actually changing now that the aperture of the web is opening, why brochureware is dead, and how owned media is becoming a real channel instead of a set-it-and-forget-it brand exercise. Mason shared why he thinks...

Matt Evans is an award-winning Webflow developer from Dublin. He runs Fido and Patch, a studio that builds everything from marketing sites to AI-enabled products. He won the Webflow Technical Builder Award in 2022 and has been pushing beyond Webflow with AI tools over the past couple of years. In this episode we talk about what Matt sees as Webflow's biggest problem right now, and it is not techni...

In this episode I sat down with Nathan Huening, Lead Solutions Engineer at Webflow. Nathan has been a web developer since 2007, joined Webflow in 2021, and works directly with some of the biggest companies adopting the platform. We talked about what Webflow Enterprise actually is, why big companies choose it, and the kinds of problems it solves that self-serve Webflow was never built for. We also...

In this episode I talk with Joseph Berry about what his creative process actually looks like, from discovery calls to mood boards to final builds. We get into how he approaches design decisions, why he takes clients through the work in small steps, and what it really takes to get to that level. Joseph also talks about managing multiple projects, burnout, when to say no, building a small team aroun...

In this episode I sit down with Julian Galluzzo, who runs developer relations at Memberstack and has been building websites since 2018. Julian recently led the migration of Memberstack's marketing site from Webflow to a vibe coded stack using Claude Code, Sanity, GitHub, and Vercel. We talk about how that process actually went, what surprised him, and what the results looked like three months late...

This is a short one. I've been feeling some serious AI fatigue. In this episode, I share my thoughts and feelings about AI's impact on web development and the future of Webflow. Timestamps 00:00 intro 00:16 AI fatigue 06:56 Webflow and AI 14:16 The Weird Finnish Thing

In this episode, I sit down with Finn Dollimore, senior web developer at Antler. We talk about where Webflow fits in a world where AI can spin up a site faster than most developers can. Finn makes the case that Webflow builders are actually well-positioned right now, not despite AI, but because of it. We get into hybrid roles, app development, vibe coding, the future of design tools, frameworks li...

In this episode, I sit down with Michael Wells, founder of Sygnal Technologies. We get into reverse proxies, code components, Webflow Cloud, AppGen and where the platform is heading. But the conversation goes further than that. Michael has been watching AI bots outnumber human visitors on his sites for over a year now, and he has a lot to say about what that means for the web. Check out Michael: h...

Jordan Gilroy is a freelance web designer and Webflow developer from Leeds with a shelf full of awards. In this episode, we get into the real advantage of doing both design and dev, how he thinks about motion and interactions, why he stopped presenting work he doesn't believe in, and what actually brings in clients through social media. Check out Jordan: jordangilroy.com x.com/JordanGilroy linkedi...

In this episode, I sit down with Matthew Munger, Senior Release Operations Manager at Webflow. Matthew's road to Webflow was anything but straight. He went from graphic design and film production to freelancing in Lesotho with 0.3 megabit internet, before becoming a forum moderator, a beta tester, and eventually a Webflow employee. We talk about his multiple roles inside Webflow, what it actually...

I sat down with Bimo Tri to talk about custom code and GSAP in Webflow. Bimo walked me through his shift from funnel building to creative development, and how he thinks about the balance between design and code. We covered how he works with clients, the role of art direction in his projects, and why he uses social media to connect with other developers. We also talked about design awards, whether...

I sat down with Uros Mikic, CEO and founder of Flow Ninja, to talk about what it really takes to build and scale a Webflow agency. We cover sales without shortcuts, why positioning still matters, how Flow Ninja grew from small freelance projects to enterprise clients, and why founders do not need to stay on sales calls forever. We also get into branding in the age of AI, value based pricing, enter...

In this episode, I sit down with Hal Zeitlin to unpack what Webflow Enterprise really means in practice. We talk about scalability beyond the basic Webflow builds, how enterprise needs change the way websites are built, and why components and design systems are at the core of sustainable Webflow projects. Hal shares how larger companies evaluate Webflow against traditional DXPs, why planning matte...

In this episode, I talk with Willi Sommer about selling Webflow work as a subscription, why simplicity matters in landing pages, and how to keep focus when building for conversion. We cover what works and what doesn’t in subscription models, component-first Webflow builds, and managing bigger clients. We also touch on personal branding on LinkedIn, working remotely while traveling, and lessons lea...

In this episode, I sit down with Alessia Sannazzaro managing director of Code & Wonder, to talk about component-first building in Webflow and why it’s here to stay. We dig into Alessia’s thinking behind a component-first approach: reducing the need for class naming, using variants instead of classes, and making Webflow sites easier and safer for clients to edit. We also talk about open vs clos...

In this episode, I talk with Özge Keleş about her non-linear path into web design. Before Webflow, she explored architecture, graphic design, motion design, and even video editing. She was trying things out until web design finally clicked. We get into the realities of freelancing versus agency work, what agency life taught her about client relationships and boundaries, and why design often feels...

In this episode, I talk with Jack Redley about what he learned from making 100+ episodes of Webflail. We get into why he decided to stop the podcast, what freelancing really looks like after the hype, and how his thinking around niching, pricing, and clients has changed over time. We also talk about trying to build a studio, why that path didn’t stick for him, and how community and side projects h...