Webcology

Google November spam update is fully rolled out by @rustybrick. November Spam Update might be a bit less well adjusted than... https://www.seroundtable.com/google-november-spam-update-impactful-32394.html Hi Robot https://www.seroundtable.com/googlebot-ip-addresses-32402.html Google releases the IP addresses of its various bots in a JSON file. Google can kill your ads if you violate the organic we...

Google Tackles Spam and Adult Content An update targeting content that doesn’t follow the Google guidelines started rolling out today. Named the November Spam Update... https://www.seroundtable.com/google-november-2021-spam-update-32365.html Google doesn’t necessarily know what smut is but it knows smut when it sees it. Google has no objective measure of “adultness” Lily Ray asked about the rating...

Facebook changes company name to Meta https://cnb.cx/3blo77s The company will also change its stock ticker from FB to MVRS, effective Dec. 1 Out of the Box Core Web Vitals Speeds Who wins the CMS race? WordPress, Duda, Drupal, or Wix? https://www.searchenginejournal.com/core-web-vitals-wordpress-drupal-duda-wix/425071/ Images don’t help you rank... (not so sure this answer is entirely thought out)...

Facebook Corporate Rebrand To Reflect Role In the Metaverse https://dailyhive.com/toronto/facebook-new-name-rebrand-report Story broke in TheVerge https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse Facebook doesn’t know how they will rebrand (short history of renaming efforts at FB) https://mashable.com/article/facebook-zuckeberg-new-name Facebook slammed by its ow...

More actionable error reports for Rich Results in Google Search Console https://www.seroundtable.com/google-rich-results-status-reports-detailed-32212.html Penalizing Interlinked Link Schemes https://www.seroundtable.com/google-interlinked-link-schemes-32207.html Carbon Rating your Flying Routes – Sustainable with Google https://www.seroundtable.com/sustainability-with-google-32206.html Google Sea...

Are You Older Than Google? MUM (multitask unified model) It’s not just a new algorithm; it’s a new way of ordering and facilitating search -Things to Know – paths users take when exploring this topic (web surfing?) -Topic Exploration – Using related topics user can zoom into or broaden topic -Visual Exploration – Image search but actually useful. https://www.searchenginejournal.com/google-search-r...

Google Search Console Performance Data outage appears to have ended https://www.seroundtable.com/google-search-console-performance-report-back-32131.html SMX will remain a virtual conference until at least 2022. https://www.seroundtable.com/smx-virtual-through-2022-32128.html Google is now allowing advertising of at-home COVID-19 test kits https://www.seroundtable.com/google-at-home-covid-19-test-...

Jim and Dave interview Lily Ray, the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily b...

Sometimes website quality can’t be fixed with technical changes Maybe it’s not the Core Web Values. Perhaps it’s not links or that nasty pagination problem. You can make it fast and sometimes Google still doesn’t care. Sometimes a website’s quality isn’t found in the presentation. Sometimes it’s what’s being presented. “if you want search engines to take your site more seriously, you really, reall...

Google’s Data’s Gone Dave it’s Gone, the Data’s Gone... the data’s gone away https://www.seroundtable.com/google-search-console-performance-report-data-gone-32011.html (read from page if necessary) Twitter $uper Followers Twitter is allowing a select group of creators (read, American residents) to charge a $3 premium to exchange $uper $pecial inspirations with their followers. Currently available...

Rumour has it TikTok might have just bought a Virtual Reality company – Robert Scoble FB Tease The metaverse is quickly gentrifying from a virtually real place to a very real place. I think people really need to think about this space. UK, as part of Brexit to do away with many EU privacy laws, including the laws covering use of cookies. The plan is to create a more flexible data environment with...

Core Update Recovery – How do you know you’re on the right track? https://www.seroundtable.com/google-core-update-quality-changes-track-31940.html Keep Rollin’ Rollin’ Rollin’ Rollin’ – Google Spam Update still rolling out after three weeks https://www.seroundtable.com/google-link-spam-update-still-rolling-out-31948.html Google using H1 tag to form title tags https://www.seroundtable.com/google-he...

Maximize Discover results with the Max Image Preview tag. https://www.searchenginejournal.com/increase-google-traffic-with-max-image-preview-tag/416123/ Explaining Google’s new Work at Work or Lose at Home Pay Scale Plans https://finance.yahoo.com/news/pay-cut-google-employees-home-100348715.html In which Google gives three options on audit plans for Core Web Vitals. (First they say it’s a thing a...

Google: If You Remove A Part Of Your Site, The Site Will Rank Differently https://www.seroundtable.com/remove-part-of-site-google-seo-31854.html User Queries Help Google Determine What To Show In Knowledge Panels https://www.seroundtable.com/queries-google-knowledge-panels-31869.html Make Every feature Binary: A 135B parameter sparse neural network for massively improved search relevance https://w...

Webcology – July 29, 2021 We have another sad announcement to start the show with this week. Erik Stafford, the witty and well loved Creative Director at aimClear passed away last night. He had a heart attack two months short of his 48th birthday. If you grew up in Chicago in the 80s and 90s, you might have known him as the guerilla street artist, GEAR. Eric was a frequent writer and conference sp...

SEO Bob Gladstein – died last Friday at age 57. https://www.seroundtable.com/bob-gladstein-rip-31788.html Bob was one of the originals. He’s one of the guys who taught second gen superstars like Aaron Wall and Rand Fishkin. He was QWERTY in the early community spaces like Jill Whalen’s High Rankings Forums or the IHelpYou community. On Twitter he was @bubba_ji. His employer, Overdrive Interactive...

July 2021 Core Update is over https://www.searchenginejournal.com/google-july-2021-core-algorithm-update/413204/ seroundtable.com/google-local-core-update-31739.html Yandex SEO Comrad https://www.searchenginejournal.com/yandex-seo-guide/252885/ Google hit by fine by French Government https://www.searchenginejournal.com/google-fined-e500-million-for-french-news-negotiation-breach/413436/ News Corp...

Brand SERP optimisation and knowledge panel management with Jason Barnard This is a day of reflection and contemplation in Canada. Please take care wishing us a "happy Canada Day". Many Canadians are thinking about the buried history of cultural genocide and ethnic cleansing that made Canada. This month Canadians have been reminded of the tens of thousands of children of First Nations who...

Google puts all its policies on one page. https://www.seroundtable.com/google-search-content-policies-31648.html (list of all it covers) https://support.google.com/websearch/answer/10622781 Spam Updates – Spam Algo update ran yesterday, another scheduled for next month. https://www.seroundtable.com/google-search-spam-algorithm-update-june-23rd-31649.html Algo Updates don’t affect direct traffic ht...

Google Page Experience update is slowly rolling out. Will ratchet it up between now and end of August. https://developers.google.com/search/blog/2021/04/more-details-page-experience June 2021 Core Update v1 done. July 2021 Core Update V1.5 still to come Google serves 48% of all ad traffic on “fake” news sites - researchers Lia Bozarth and Ceren Budak at the University of Michigan School of Informa...

June 2021 Core Update:Lots of movement but this is a two part update so... Not really much to say. Google Search Central UnConference 2021 https://www.seroundtable.com/google-search-central-unconference-31568.html •June 21st, 11amET •Application to attend is necessary, space is limited Search ain’t Stable Sunshine https://www.seroundtable.com/google-never-be-stability-in-search-31566.html “Here&#3...

It’s almost the middle of the year! COVID is almost over in much of the developed world. A summer full of hope and opportunity is almost upon us and what does Google do? It hits us with a double whamy of a Core Update, the June/July 2021 Core Update. Thanks to Erika Varagouli (who has today’s coolest ever SEO name) SEMRush for naming Webcology the #1 podcast in a strong field to learn from. After...

Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Mueller at Google I/O https://www.seroundtable.com/goog...

Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Mueller at Google I/O https://www.seroundtable.com/goog...

Google I/O runs next Tuesday May 18 – Thursday May 20 – Open to everyone https://www.seroundtable.com/seo-related-sessions-at-google-i-o-31405.html https://events.google.com/io/?lng=en Preparing for page experience ranking Immersive storytelling on the web What's new in Search AMA: Web Vitals Schema.org markup validator is live https://www.seroundtable.com/schema-org-markup-validator-now-live-...