Webcology

Google Russia declares bankruptcy after Russian authorities seize bank account. https://arstechnica.com/gadgets/2022/05/googles-russia-subsidiary-is-filing-for-bankruptcy/ Canada forces Google and Facebook to pay news publishers for loss of ad revenue – Search Engine Journal and the misuse of the word tax. https://www.searchenginejournal.com/google-criticizes-canadas-proposed-link-tax/450878/ http...

Google Says Ignore Bad SEO advice and Removes Bad SEO Advice. https://www.seroundtable.com/google-drops-word-count-keyword-density-slide-33399.html All Search related stuff from Google I/O https://www.seroundtable.com/google-i-o-2022-search-related-announcements-33403.html Use it or Lose it – Google Search Console will stop gathering data if you stop looking at it https://www.seroundtable.com/goog...

The Right to Remove Personal Identifiable information from Google https://www.seroundtable.com/google-search-remove-pii-33326.html Google, “we’re not stealing your content, you’re stealing ours!” https://www.seroundtable.com/google-stealing-knowledge-panel-content-33328.html New editor-in-chief at Search Engine Journal, Amanda Zantal-Wiener former Deputy Editor and Content Manager at HubSpot  http...

New Google tool allows you to import goals from Universal Analytics (UA3) to GA4 https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.html Don’t tell them it’s broken Roger, tell them the issue is Statically Evolving.  https://www.seroundtable.com/google-analytics-real-time-reporting-bugs-33291.html Tweak New Twitter Home > Extentions > Tweak New Twitter Googl...

March 2022 Google Product Update has completed its rollout https://www.seroundtable.com/march-2022-google-product-reviews-update-live-33235.html Multiple Campaigns + multiple accounts support comes to Google Ads https://www.seroundtable.com/google-ads-aggregate-reporting-on-manager-level-33253.html No Technical method for achieving a featured snippet beyond great content https://www.seroundtable.c...

Today we'll discuss a bubble chart that can help you understand which queries are performing well for your site, and which could be improved. Data Studio Visualizations https://developers.google.com/search/blog/2022/04/performance-optimization-bubble-chart   AI Content against Google Guidelines https://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/ W...

Google is rolling out a new label is search results for pages that are recognized as highly cited sources. Plus, Google Analytics 4 is Examined and Jim and Dave discuss this and more with Canadian SEO, Speaker, and Analytics Wrangler Alan K’necht. Google on support for Ukraine https://blog.google/inside-google/company-announcements/warsaw-announcing-more-support-ukraine/ TikTok testing search ads...

Jim and Dave speak with Ted Harrington who argues that companies need to take a similar approach to secure their systems. He explains how important it is to think outside the box and be willing to push boundaries in potentially troublesome ways, whether the subject is application security or something else entirely. Ted Harrington is the author of HACKABLE: How to Do Application Security Right, an...

Beware the Ides of March! Google announces end to Universal Analytics .  “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies,” Russell Ketchum, director, product management at Google, said in the announcement. “This measurement methodology is quickly becoming obsolete.” https:/...

Jim and Dave discuss how John Mueller of Google responded to a complaint on  Reddit  where the SEO or site owner was upset his one month old site was not performing on Google Search. The SEO said despite him "created backlinks on top websites with good DA and low spam score" his site is just not showing up. SERoundtable shared the back and forth. Here was his post, "I have created back...

This week we have another special guest, Olesia Korobka, a SEO consultant based in Kyiv, Ukraine. Olesia is compiling a list of SEOs in Ukraine who need work or stability. Google Search Central Virtual Unconference Returns at the end of the month – Martin Splitt tweeted with a “stay tuned” notice https://www.seroundtable.com/google-search-central-virtual-unconference-back-for-2022-33018.html No su...

Today's episode was recorded the day Russia invaded Ukraine. Jim and Dave speak with two SEO industry members living and working in Kiev, Igor Shulezhko and Anton Shulke. Igor Shulezhko is a Russian speaking Ukranian living in Kiev. He is a brand ambassador for Serpstat, a cofounder of rankUP, and co-owner of Shmeo.link/. He has a friend translating for him. Anton Shulke is head of Influencer...

Jim and Dave speak with Navah Hopkins, a search industry veteran, has officially launched her consulting business,  Navah Hopkins Consulting, LLC . Bill Hartzer.com reports:Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audit...

How The Pandemic Increased Demand for SEO Joe Hall posted a Twitter poll asking the SEO community how the pandemic impacted their SEO business. The poll had 614 responses and most said that the pandemic has brought an increased demand in SEO. 83.2% said it is a true statement to say "the pandemic has brought an increased demand in SEO." 16.8% of those who responded said it is a false state...

1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks https://www.searchenginejournal.com/wordpress-vulnerability-in-essential-addons-for-elementor/436179/ Webcology named as one of the 15 top SEO podcasts https://ahrefs.com/blog/best-seo-podcasts/ New Google Partners Program: After nearly two years, the new Partners program requirements have taken...

Jim and Dave welcome back Mark Traphagen and Mitul Gandhi to discuss the launch of ClarityAutomate a groundbreaking new platform that solves the most fundamental roadblock to achieving SEO results:  execution . ClarityAutomate  empowers SEOs to take control of their results, tackling gaps in technology, skills and resources to execute SEO changes in real time through its innovative no-code SEO tec...

Danny Goodwin Talks to Jim and Dave About Joining Search Engine Land. Search Engine Land is happy to welcome well-known search marketing journalist Danny Goodwin to the team as Senior Editor. Goodwin will join the editorial team, which also includes editors Barry Schwartz and George Nguyen, to help us to deliver best-in-class journalism on search and performance marketing to you – our global audie...

Google Union Busting https://arstechnica.com/tech-policy/2022/01/google-hired-union-busting-consultants-to-convince-employees-unions-suck/ Project Vivian.” In the words of one senior manager, Project Vivian existed “to engage employees more positively and convince them that unions suck.” National Labour Relations Board judge Paul Bogas Content Priority https://www.seroundtable.com/poll-seos-to-all...

Moving into the New Year I have a strange sense of déjà vu. Tonight we’re gonna party like it’s 2020 Two, the updated edition. This is the sixth day of January, 2022. A year ago, before the attempted coup, we were all so much younger. Now it just feels numb, and dumb, and sometime sort of pointless. It feels like we’re entering the new year running it petal to the metal, full tilt in neutral. The...

Jim and Dave speak to Mike Rhodes, a serial entrepreneur and founder of one of Australia's largest digital marketing firms, Websavvy about his book, the Ultimate Guide to Google Ads.  Rhodes had immigrated to Australia from the UK and founded and exited three other businesses before founding Websavvy in 2006. He is now a conference speaker, an investor, and a father. He joins us from Melbourne...

The SEO Who Wasn’t or You Don’t Need Links to Rank. The SEO who wasn’t (learned a few tricks) https://www.seroundtable.com/seo-learned-a-few-tricks-job-32596.html Google <3’s affiliates just like affiliates <3 Google – No nofollow? No Problems https://www.seroundtable.com/google-wont-penalize-no-nofollowing-affiliate-links-32597.html You don’t need links to rank. Links are not mandatory.  ht...

The Effect of Expired Landing Pages and other items from your website’s landfill on SEO https://searchengineland.com/how-expired-landing-pages-kill-your-google-rankings-377055 Great piece by Kasper Szymanski at SEL.Google local search algo update last week – coinciding with the introduction of the new Google (my) Business environment  https://www.seroundtable.com/google-local-search-ranking-algori...

Jim Hedger hosts a Holiday SEO Roundtable Discussion with Kristine Schachinger, Jenny Halasz, and Ryan Jones. 6 signs you need to migrate your ecomm store Now that online shopping season is ending it’s the time for migrations https://litextension.com/blog/6-signs-website-replatforming 18 years Congrats to Barry Schwartz and Search Engine Roundtable https://www.seroundtable.com/18-years-old-32491.h...

Jim and Dave speak with Mark Traphagen (VP of Product Marketing & Training) and Mitul Gandhi, (Chief Architect & Co-Founder) of seoClarity. They discuss the findings of new a new CTR study where they used over 750+ billion impressions across 17+ billion unique keywords to analyze CTRs by position, device (mobile and desktop), country, seasonality and even industry. What makes seoClarity’s...

Old XML Sitemaps won’t help your migration recoveries very much https://www.seroundtable.com/google-old-xml-sitemaps-url-migration-32441.html Google isn’t crawling pages based on the XML sitemap. New sitemaps might prompt new crawls but old ones won’t push Google to new pages faster. -- Google’s SEO Interactive Checklist https://www.seroundtable.com/google-interactive-seo-checklist-32447.html http...