Webcology

Ash is currently the in-house enterprise and multi-national SEO manager at  carsales.com.au/   Carsales.com.au , by the way, has a massive global footprint making Ash responsible for overseeing car sales sites around the world as well as Australia. He’s worked with Suncorp, Australian National Bank, Optus (2 nd  largest wireless carrier in AUS), Sensis – Aussie mega info corp, and several other co...

Jim Hedger and Dave Davies have a fun rambling trip through Google’s most recent September Core Update and the newest Products Review Update, both of which stopped rolling out on September 26. Explaining how Google is merging its newly gained powers of perception with its foundation in link references, Jim and Dave explore the history and implications of Google's algorithm and core updates ove...

Jim Hedger and Dave Davies cover a lot of ground today with a long talk about the Google Helpful Algorithm Update as its rollout appears to be winding down. While it’s too early to tell exactly how Helpful is going to fall out and its effects could take months to sprawl across the web, the update is having a substantial effect on sites that were actually affected.  Advertising Inquiries: https://r...

I don’t know a lot about art... Actually, that’s not true. I know a hell of a lot about art, including what I do and don’t like. Now, I don’t know a lot about philosophy... Actually, that’s not true. I also know a hell of a lot about philosophy. Life’s weird that way. Weirder still is the decision of the Colorado State Fair to award the first place finish in the Digital Arts category to Jason Alle...

Here are the most important things that we know right now in short form: ·          Name:  Google helpful content update ·          Launch Date:  It began to rollout on  August 25th ·          Rollout:  It will take about two weeks to fully roll out ·          Targets:  It looks at content that was created to rank well in search over help humans ·          Search Only:  This currently only impacts...

A lot of search news this week and with Dave on the road in meetings Kristine Shachinger from Sites Without Walls in Las Vegas sat in with Jim to cover it. We started talking about Google's well-named new multi-analytic tag, The Google Tag, and how to properly apply it.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

It's reporting season and there's fallout on the floor. Shopify lays off 10% of the workforce on bad Ecomm bets while Meta(Facebook) posts its first quarterly loss in the company's history... Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of the keywords you’re getting traffic from? In fact, the tool doesn’t show a term for nearly half the clicks. These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websi...

John Mueller Says Search Result pages are relatively similar to no to low effort category pages.  https://www.seroundtable.com/google-search-query-pages-equivalent-to-low-effort-category-pages-33699.html FCC does not have the authority to force Apple or Google to remove TikTok from their stores however the US government continues to warn against it after US data was accessed by ByteDance Engineers...

Several years of Mobile First. What’s changed? https://www.searchenginejournal.com/google-mobile-first-index-guide/437472/ Google clarifies 15MB is really big https://www.seroundtable.com/google-clarifies-15mb-googlebot-limit-33670.html 8 Tips on Ecommerce from Googler, Alan Kent https://www.seroundtable.com/google-offers-8-tips-on-e-commerce-seo-33676.html FCC Commissioner asks Google and Apple t...

Greg’s Guide to Social Media Algorithms https://www.searchenginejournal.com/social-media-algorithms/453220/ Roger Montti on LaMDA https://www.searchenginejournal.com/google-lamda-sentient/454820/ Google updates its notes on HTTP status codes https://www.seroundtable.com/google-updates-http-status-codes-googlebot-job-posting-docs-33638.html Google: Hypens over underscores in URLs https://www.seroun...

Google Researcher Punished Saying " Google’s Artificial Intelligence Had Achieved Sentience" as Google placed Blake Lemoine on leave last week after he published transcripts of conversations between himself, a Google “collaborator”, and the company’s LaMDA (language model for dialogue applications) chatbot development system. Is AI sentient? https://www.theguardian.com/technology/2022/jun/...

Google Core Update finished rolling out https://www.seroundtable.com/google-may-2022-core-update-done-rolling-out-33562.html EU Publishers and Webmasters can’t block US traffic without also blocking Google and Googlebot  https://www.seroundtable.com/eu-publishers-block-us-users-google-33557.html Don’t add your company name to image alt-text. It’s redundant, undescriptive, and not helpful https://w...

Reports say Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait till January 2023 to do so. Apple published a list of things that might affect rankings back in 2020 • Aggregated user engagement with search results • Relevancy and matching of search terms to webpage topics and content • Number and quality of links from...

Jim and Kristine comment on the sudden passing of the great Bill Slawski, the Dean of SEO https://www.seroundtable.com/rip-bill-slawski-33446.html May 2022 Broad Core Update  https://developers.google.com/search/blog/2022/05/may-2022-core-update More FAQs being promoted in Rich Results? https://www.seroundtable.com/google-showing-more-search-results-with-faq-rich-results-33479.html Don’t get hung...

Google Russia declares bankruptcy after Russian authorities seize bank account. https://arstechnica.com/gadgets/2022/05/googles-russia-subsidiary-is-filing-for-bankruptcy/ Canada forces Google and Facebook to pay news publishers for loss of ad revenue – Search Engine Journal and the misuse of the word tax. https://www.searchenginejournal.com/google-criticizes-canadas-proposed-link-tax/450878/ http...

Google Says Ignore Bad SEO advice and Removes Bad SEO Advice. https://www.seroundtable.com/google-drops-word-count-keyword-density-slide-33399.html All Search related stuff from Google I/O https://www.seroundtable.com/google-i-o-2022-search-related-announcements-33403.html Use it or Lose it – Google Search Console will stop gathering data if you stop looking at it https://www.seroundtable.com/goog...

The Right to Remove Personal Identifiable information from Google https://www.seroundtable.com/google-search-remove-pii-33326.html Google, “we’re not stealing your content, you’re stealing ours!” https://www.seroundtable.com/google-stealing-knowledge-panel-content-33328.html New editor-in-chief at Search Engine Journal, Amanda Zantal-Wiener former Deputy Editor and Content Manager at HubSpot  http...

New Google tool allows you to import goals from Universal Analytics (UA3) to GA4 https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.html Don’t tell them it’s broken Roger, tell them the issue is Statically Evolving.  https://www.seroundtable.com/google-analytics-real-time-reporting-bugs-33291.html Tweak New Twitter Home > Extentions > Tweak New Twitter Googl...

March 2022 Google Product Update has completed its rollout https://www.seroundtable.com/march-2022-google-product-reviews-update-live-33235.html Multiple Campaigns + multiple accounts support comes to Google Ads https://www.seroundtable.com/google-ads-aggregate-reporting-on-manager-level-33253.html No Technical method for achieving a featured snippet beyond great content https://www.seroundtable.c...

Today we'll discuss a bubble chart that can help you understand which queries are performing well for your site, and which could be improved. Data Studio Visualizations https://developers.google.com/search/blog/2022/04/performance-optimization-bubble-chart   AI Content against Google Guidelines https://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/ W...

Google is rolling out a new label is search results for pages that are recognized as highly cited sources. Plus, Google Analytics 4 is Examined and Jim and Dave discuss this and more with Canadian SEO, Speaker, and Analytics Wrangler Alan K’necht. Google on support for Ukraine https://blog.google/inside-google/company-announcements/warsaw-announcing-more-support-ukraine/ TikTok testing search ads...

Jim and Dave speak with Ted Harrington who argues that companies need to take a similar approach to secure their systems. He explains how important it is to think outside the box and be willing to push boundaries in potentially troublesome ways, whether the subject is application security or something else entirely. Ted Harrington is the author of HACKABLE: How to Do Application Security Right, an...

Beware the Ides of March! Google announces end to Universal Analytics .  “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies,” Russell Ketchum, director, product management at Google, said in the announcement. “This measurement methodology is quickly becoming obsolete.” https:/...

Jim and Dave discuss how John Mueller of Google responded to a complaint on  Reddit  where the SEO or site owner was upset his one month old site was not performing on Google Search. The SEO said despite him "created backlinks on top websites with good DA and low spam score" his site is just not showing up. SERoundtable shared the back and forth. Here was his post, "I have created back...