Web3 CMO Stories

Send us Fan Mail Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions. • Traditional brand loyalty programs fail to foster long-term consumer relationships • Web3 gives consumers ownership of their data and creates verifiable credentials of engag...

Send us Fan Mail Ruchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed. • Building technology that lets users buy renewable energy from anywhere in the world through blockchain • Creating an IoT gateway compatible with over 40 types of...

Send us Fan Mail Daniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world. • Building personal brand starts with...

Send us Fan Mail Today's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players. • The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream ad...

Send us Fan Mail We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer . He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book " Audacious " about the need for marketing strategies to be rooted in authenticity...

Send us Fan Mail Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain. Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genui...

Send us Fan Mail The episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compl...

Send us Fan Mail This episode tackles the prevailing misconceptions surrounding Web3 , emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative. • Discusses common misconceptions about Web3 and...

Send us Fan Mail Join us as we unlock the mysteries of decentralized computing with Domenic Carosa , one of the innovative minds behind Hivello . What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes . Domenic draws intriguing parallels between the r...

Send us Fan Mail This conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience. • Charlie's journey from...

Send us Fan Mail Unlock the future of digital security with us as we chat with Gerard Cervelló , CEO, and Jordi Puiggalí , CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets . Discover how their novel approach not only simplifies backup processes for Web3 users but al...

Send us Fan Mail Hatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry. • Exploring the significance of networking in blockchain • Hatem's journey from ambassador to CO...

Send us Fan Mail Nikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain. • Nikola's journey from pharmaceuticals to blockchain • The challenges f...

Send us Fan Mail Join us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0 Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus...

Send us Fan Mail Every year, a handful of conversations rise above the noise. They spark ideas, ignite debates, and linger in our minds long after the outro music fades. In this special episode of Web3 CMO Stories , we’re counting down the Top 10 Most Popular Episodes of 2024. These are the stories you loved the most. From groundbreaking insights on blockchain innovation to game-changing strategie...

Send us Fan Mail How do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bits...

Send us Fan Mail Join us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethereum and the iconic film "2001: A Space Odyss...

Send us Fan Mail Discover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitstamp. Together, we explore how Thalex is set...

Send us Fan Mail Elke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric leadership style at Coinbase. Explore the potentia...

Send us Fan Mail What if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to r...

Send us Fan Mail Ever wondered how an event brimming with over 71,000 visionaries feels? Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an im...

Send us Fan Mail Unlock the future of digital ecosystems with Timothy ("Tim") Tello, the trailblazing CEO of 3thix, who joins us to unravel the transformative potential of Web3 gaming and ethical data ownership. Discover how Tim spearheaded the creation of the first SEC-approved blockchain token and is revolutionizing the gaming industry with blockchain technology. We promise you'll...

Send us Fan Mail In this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand.  Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algoran...

Send us Fan Mail Wondering what sets the stage for the next big altcoin surge? Join me, Joeri Billast, in an insightful conversation with Quinten François, a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten...

Send us Fan Mail Curious how a startup founder transitions to the world of venture capital? Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion fo...