Web3 CMO Stories

Send us Fan Mail "We shouldn't be the homework assignment. We should be the song that you listen to on the radio," says Ariel Wengroff, EVP of Communications and Marketing at Ledger . This captivating insight captures the essence of how one of crypto's most trusted security companies approaches education in a space often overwhelmed with technical complexity. Throughout our con...

Send us Fan Mail Komal Amin (Koko) shares how GOAT Gaming is leveraging Telegram's billion-user ecosystem to pioneer AI-powered Web3 gaming with fast, competitive gameplay where users can win prizes and earn crypto. • Telegram provides unique distribution opportunities through peer-to-peer messaging • GOAT Gaming onboarded 5 million users by creating strong referral loops • Success on Telegra...

Send us Fan Mail Imagine getting paid real cryptocurrency simply for walking. This isn't science fiction. It's the revolutionary model created by Sweat Economy that's bringing the next billion users into Web3 through something everyone already does daily. Walking through the breathtaking hills of Sintra, Portugal, Oleg Fomenko shares Sweat Economy's remarkable journey from thei...

Send us Fan Mail What happens when a meme coin project's founder vanishes overnight? For most crypto projects, that's a death sentence, but not for Shitcoin. In this fascinating conversation with Ajay, we explore the remarkable story of a community that refused to die. Ajay takes us through his journey from video game recruitment to leading a resilient crypto community that survived what...

Send us Fan Mail The digital landscape is undergoing a profound transformation as privacy awareness grows. What once seemed like a fringe concern has become mainstream, with users increasingly questioning how their data is used and stored. Mathias Buus Madsen, CEO of Holepunch and a leading voice in open source development, stands at the forefront of this shift with a radical vision: eliminating s...

Send us Fan Mail MEMECON transforms crypto Twitter's pseudo-anonymous personalities into real-world connections through a unique conference experience that embraces the wild, quirky energy of meme coins. Jax shares insights on building community through memorable experiences, expanding globally, and navigating the still-emerging meme coin ecosystem. • MEMECON provides a space for crypto enthu...

Send us Fan Mail Steven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how authentic storytelling and human creativity remain crucial differentiators in an increasingly AI-dominated marketing landscape. • Culture and p...

Send us Fan Mail Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis. • Google verification (Knowledge Panel) establishes your digital authority for free • The personal brand website homepage should be the definitive location for your professiona...

Send us Fan Mail Digital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions. • Creating successful Web...

Send us Fan Mail Ever wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures. Joeri takes us behind the scenes of Sintra Synergies, his innovativ...

Send us Fan Mail Trust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura, is methodically addressing this challenge by building what he describes as "a solid trust layer for the decentralized world." Th...

Send us Fan Mail What if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction. Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan , Kotler reveals six critical propositions that reshape ho...

Send us Fan Mail What if cryptocurrency was so simple your grandmother could use it? Anthony Diaz , founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential. The conversation begins with Anthony introducing RYO-CHAN , a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN inc...

Send us Fan Mail This Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41%...

Send us Fan Mail Rui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals strategies for overcoming cultural barriers to professional networking while exploring the unique characteristics that make Web3 communities...

Send us Fan Mail Zero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security.  Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI trustworthy at internet scale with practical applications for combating deepfakes and securing sensitive data. • ZK proof generation costs have d...

Send us Fan Mail Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions. • Traditional brand loyalty programs fail to foster long-term consumer relationships • Web3 gives consumers ownership of their data and creates verifiable credentials of engag...

Send us Fan Mail Ruchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed. • Building technology that lets users buy renewable energy from anywhere in the world through blockchain • Creating an IoT gateway compatible with over 40 types of...

Send us Fan Mail Daniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world. • Building personal brand starts with...

Send us Fan Mail Today's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players. • The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream ad...

Send us Fan Mail We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer . He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book " Audacious " about the need for marketing strategies to be rooted in authenticity...

Send us Fan Mail Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain. Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genui...

Send us Fan Mail The episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compl...

Send us Fan Mail This episode tackles the prevailing misconceptions surrounding Web3 , emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative. • Discusses common misconceptions about Web3 and...

Send us Fan Mail Join us as we unlock the mysteries of decentralized computing with Domenic Carosa , one of the innovative minds behind Hivello . What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes . Domenic draws intriguing parallels between the r...