Web3 CMO Stories

Send us Fan Mail Marketing doesn’t fail in Web3 because people “don’t get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world forgets them 24 hours later. We sit down with Jack Haldorsson, Managing Partner and Co-Founder at Lunar Strategy, to map a smarter approach: build an always-on social baseline first, then run marketing in deliberate seasons th...

Send us Fan Mail Your buyers can tell when they’re being “processed” instead of understood and AI is making that gap wider. I’m joined by Megan Stark, CEO at CubicICE, to talk about what actually builds trust in industrial B2B marketing when your audience is technical, impatient with fluff, and focused on outcomes. We get practical about credibility: speaking the customer’s language, staying hones...

Send us Fan Mail AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into cognitive surrender. When customers default to machine recommendations, marketing changes shape: you are no longer only persuading a person,...

Send us Fan Mail Your buyer is not missing, they are just not present where decisions get made. We sit down with Matt Wilkinson, an AI marketing strategist in life sciences and the creator behind Persona AI thinking, to get specific about where customer insight goes to die inside modern B2B marketing. The surprising answer is not “we need more research.” It is that research rarely survives the app...

Send us Fan Mail Stop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing leader who has helped major brands navigate search. We talk about what too many executives still miss: marketing is not a parade of new tactics. When teams default to “marketing by the latest thing” whether that is AI, voice...

Send us Fan Mail If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what surprised me most about the TEDx format and why it is a masterclass in clarity for marketers, founders, and leaders trying to stand out in a world full of noise.    TEDx demands one clear idea worth spreading, and that const...

Send us Fan Mail Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get specific about where everyday users struggle and why most Web3 onboarding fails the moment a newcomer hits unfamiliar crypto jargon. We start...

Send us Fan Mail Your online self might already be more powerful than your offline one, and that changes how we think about art, community, and ownership. I’m joined by John Karp, the organizer of the Non Fungible Conference (NFC), to unpack why NFT art wasn’t just a hype cycle for him but a cultural shift driven by the internet generation. We talk about how new aesthetics like pixel art, glitch,...

Send us Fan Mail Trust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular economy slows down no matter how good the marketing looks. That’s why we sit down with Nicole Reznic, founder and CEO of Mark3t and a professor of luxury marketing, to argue that trust in luxury resale is infrastructure, not...

Send us Fan Mail What if the real AI edge isn’t another tool, but a new way of working? We sit down with author and entrepreneur Bryan Cassady to break the habit of “prompt and pray” and replace it with a teammate mindset that turns AI into a collaborator you can brief, challenge, and iterate with. Instead of shiny demos, we get into the gritty, day-to-day shifts that drive measurable results. We...

Send us Fan Mail Stablecoin yield doesn’t have to mean complexity, counterparty mystery, or a leap of faith. We sit down with Jeff Handler, co‑founder and CCO of OpenTrade, to unpack how enterprise‑grade infrastructure turns on‑chain dollars into real returns, why tokenization only matters when it solves a user’s problem, and how crypto‑native strategies like delta neutral Solana staking can deliv...

Send us Fan Mail What if the loudest voice isn’t the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink how personal brands stand out when AI can churn out endless “average” content. Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’...

Send us Fan Mail Imagine an autonomous agent that dreams up a business, raises funds, ships code, and starts earning—all without a human in the loop. That’s no longer sci‑fi. We sit down with Rodrigo Coelho to map the rails that make it plausible: reliable blockchain data, open payment standards, and human‑grade controls that keep machine spenders on track. We start with a myth many still believe:...

Send us Fan Mail The fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator, and “King of Scaling”—to unpack how teams compound results by aligning time horizons, transforming decision-making with AI, and replacing authority-driven compliance with servant leadership commitment. We start by reframin...

Send us Fan Mail Selling crypto to fund life decisions can feel like cutting off future upside. We sat down with Tobias van Amstel, co-founder and CEO of Altitude, to unpack a smarter path: borrowing against assets like BTC and ETH so you can unlock liquidity while staying exposed to growth. From mortgages to market mechanics, we translate DeFi lending into simple mental models that make sense for...

Send us Fan Mail Most leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That’s why this conversation goes straight to the root: aligning who you are with how you show up in public, so visibility becomes leadership, not performance. We sit down wit...

Send us Fan Mail Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and...

Send us Fan Mail What happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth,...

Send us Fan Mail Recommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are becoming the first stop for product advice and purchase decisions. When a single prompt returns five personalized options, the brands that earn...

Send us Fan Mail Useful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. From the first failed startup experiments to becoming MiCA-authorized across the EU, this conversation maps how to earn trust at the moment...

Send us Fan Mail The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about wh...

Send us Fan Mail Every year, certain conversations travel further than others. Not because they were louder. But because they resonated. In this special year-end episode of Web3 CMO Stories , we’re counting down the stories you loved the most – the top 10 episodes of 2025, based purely on listener engagement and downloads. These episodes reveal more than popularity. They reveal patterns. Across We...

Send us Fan Mail Players were trading digital loot under trees in MMOs (Massively Multiplayer Online   games) long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack what truly drives Web3 gaming forward: behavior, not buzzwords. We talk about how blockchain formalize...

Send us Fan Mail Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentr...

Send us Fan Mail Comedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO  to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and build a loyal audience without resorting to shock value. If you’ve wondered how to make complex ideas irresistible to watch and easy to share, this...