Web3 CMO Stories

Send us Fan Mail Ethan Pierse is a highly experienced TV and radio interviewee, keynote speaker, moderator, host, and panelist in both English and French. He is the co-founder of the NFT Factory, a physical art gallery and trading center in Paris, democratizing and scaling European Web3. He is also the founding partner of Borderless Ventures and the director of the CryptoAssets Institute. He hosts...

Send us Fan Mail Are you curious about the latest trends and insights in Web3 marketing? Listen to this special bonus episode about the state of Web3 Marketing in 2023. I talk about the findings of my survey '𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐖𝐞𝐛𝟑 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟑.' The participants have already received the results, but if you didn't get a chance to take the survey, you can still gain access by purcha...

Send us Fan Mail Malene Bendtsen is an author and a business strategist teaching experts, teachers, public speakers and other freedom seekers how to write, publish and market their books. She is also the editor of more than 30 nonfiction books which on average sold 5x market average and created significant business growth for the author. Malene is a futurist at heart and as a business model innova...

Send us Fan Mail In this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through social tokens and NFTs to monetize content and build a loyal audience. This episode was recorded through a StreamYard call on December...

Send us Fan Mail Today's guest is Nicky Billou. Nicky is a successful author and speaker known for his books on leadership and success. He is a thought leader in the corporate world and works closely with entrepreneurs, coaches and service-based professionals. He is the co-founder of eCircle Academy, a yearlong program that helps professionals position themselves as authorities in their niche...

Send us Fan Mail Today's guest is Nodo Ivanidze. Nodo is the CEO and co-founder at Metaview.io and has 10 years of experience in the advertising business. He's a serial entrepreneur, Web3 investor, and business advisor. Nodo is building the first decentralized advertising marketplace for Metaverses.  This episode was recorded through a StreamYard call on December 13, 2022. You find the s...

Send us Fan Mail Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.” Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than...

Send us Fan Mail Today Joeri is joined by Carol Carpenter. Carol is the CMO of Unity where she leads brand and creative, comms, customer insight, community, and more. Prior to joining Unity, she was the CMO of VMware where she led the transformation of the company from license software to subscription and SaaS. Carol has led teams in large and small companies, including Google, ElasticBox (sold to...

Send us Fan Mail Today Joeri is joined by Jeff Kaufmann. Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incuba...

Send us Fan Mail Today I am joined by Karen Shidlo, aka Blockchain Babe. She is the CMO at Fiat24, Web3 Banking Concept🇨🇭 She is inspired by how DeFi can address many of the flaws in existing financial systems and how blockchain technology will revolutionise the roles of banks and end users. She has worked in content marketing, visual and graphic design, and art direction for a diverse range of ag...

Send us Fan Mail Joeri is joined by Anjali Young, a Web3 pioneer and co-founder of Collab. Land. Anjali has been interested in online communities since the early days of the internet, and was inspired to join Web3 because of the possibilities for people to come together and meet online. Collab. Land was founded as a tool for DAOs to use, but quickly became popular with NFT communities and social t...

Send us Fan Mail Our guest today is Thomas Pan aka TPan. Thomas is a Growth and Marketing consultant for Web3 companies and projects. He shares Web3 growth and marketing case studies, analysis, and breakdowns in his Substack publication 'Web3 with TPan'.  Previously, Thomas held growth roles at companies in mobile gaming (Scopely), rideshare (Uber), heathtech (Phil), and education/fitnes...

Send us Fan Mail Our guest today is Sandy Carter. Sandy is an American business woman, speaker and author. She was a general manager at IBM from 2013 to 2016, vice president at Amazon Web Services from 2017 to 2021 and is currently senior VP of business development at Unstoppable Domains. This episode was recorded through a StreamYard call on November 10, 2022. You find the show notes here:    PS:...

Send us Fan Mail Our guest today is Jeff Clatterbaugh. Jeff and his artist partner are currently in the process of building  a community by integrating the physical art world with the digital art world through an NFT project.  They started from a Detroit based Graffiti art studio called Berkley Rose Studio. They are entering the space by helping to connect people together in the art world by utili...

Send us Fan Mail Today's guest is Sanja Kon. Sanja is CEO of Utrust, a blockchain-native payment platform acquired by Elrond Network in March 2022. Utrust helps merchants easily accept digital currencies for goods and services. Sanja is also an active investor, mentor, business coach and advisor. I met Sanja last year at Web Summit, but during this year's event our schedules were too tig...

Send us Fan Mail Our guest today is Sasha Wallinger, Global Head of Web3 & Metaverse Strategy at Journey.  For more than a decade, Sasha has woven the physical, digital and virtual into luxury, premium and pop-culture ecosystems. Currently, Sasha translates Web3 opportunities, with a focus on connecting heritage, fashion and luxury brands with their audiences. This episode was recorded in the...

Send us Fan Mail Our guest today is Amy Peck, founder and CEO at EndeavorXR. EndeavorXR is a leading global VR/AR (XR) consulting firm. Amy is a futurist who speaks globally on XR, the metaverse and emerging tech. Amy works with Fortune 500 companies on XR strategy, digital transformation and insights into the metaverse. This episode was recorded in the podcast booth at Web Summit on November 4, 2...

Send us Fan Mail Our guest today is Simone Berry. Simone is Co-Founded People of Crypto Lab with the goal of bringing diverse and inclusive storytelling to Web3. Simone leverages her expertise in crypto, fashion and culture to usher Web2 brands & consumers into Web3 through authentic integrations. This episode was recorded in the podcast booth at Web Summit on November 4, 2022. You find the sh...

Send us Fan Mail Our guest today is Amanda Cassatt. Amanda is co-founder and president of Mojito, a new Web3 platform for NFT commerce, finance and community engagement. Mojito is the first venture to spin out of Serotonin, a crypto-native strategic marketing firm and product studio that Amanda is CEO of. This episode was recorded in Media Village at Web Summit on November 4, 2022. You find the sh...

Send us Fan Mail Today's guest is Gali Arnon, CMO at Fiverr. Gali  has served as Fiverr Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017. This episode was recorded in the podcast booth at Web Summit on November 4, 2022. You find the sh...

Send us Fan Mail Today's guest is Anastasiia Bobeshko. Anastasiia is Head of Marketing at Yellow. She is a marketing visionary and technology enthusiast whose main passion is building global brands by creating digital acquisition strategies with the help of witty omni-channel communication. Yellow is building the Web 3.0 Internet of Finance through groundbreaking Fintech technologies, Blockch...

Send us Fan Mail Today's guest is Christin Günther, Co-Founder and CMO at Biomes Christin holds a M.A. in Media Economics, Communication & Psychology and is passionate about disrupting the health system. This episode was recorded in Media Village at Web Summit on November 3, 2022. You find the show notes here: https://webdrie.net/web-summit-2022-why-a-new-era-of-healthcare-is-dawning-with...

Send us Fan Mail Our guest today is Megan Nilsson. Megan is a high-end crypto and NFT portfolio consultant and Web 3 strategy for large companies, investors and celebrities, and also an investor in crypto and a member of Bored Ape Yacht Club, Doodles and World of Women, among many other NFTs. This episode was recorded in Media Village at Web Summit on November 3, 2022. You find the show notes here...

Send us Fan Mail Our guest today is Giovanna Graziosi Casimiro. Giovanna is  a metaverse producer at Decentraland, where she is the head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry. This episode was recorded at the podcast booth at Web Summit on November 2, 2022. You find the show notes here: https://webdrie.net/web-summit-2022-how-giov...

Send us Fan Mail Since Web Summit 2021 in Lisbon where I started the CMO Stories podcast, I recorded 57 episodes for season 1 . One year later at Web Summit 2022, I decided to start with season 2 and focus on guests that are coming from the web3 space – or at least with a link to web3 marketing. This episode was recorded at the podcast booth at Web Summit on November 2, 2022. PS: Did you already h...