Web Design MBA

In this episode, I discuss add-on services web designers can offer clients to provide more value and increase revenue. I cover how focusing just on technical skills is not enough and clients need marketing tools to see business results and provide a list of 7 add-on services like email lead boosters, SEO boosting, review management, conversion optimization, marketing strategy sessions, and copywri...

In this episode, I discuss the fifth and final of the five M's - the method - for running your subscription web design business sustainably long term. Key insights I share include creating systems early even as a solopreneur to cover yourself in case of illness or emergency, running the numbers to stay profitable by setting limits on project scope and being profitable within three months, and plan...

In this episode of the Subscription Web Design podcast, we discuss the critical role marketing and sales play in subscription web design services.  We cover 4 key topics: 1. Nicheing down versus staying general. The most important question to ask is "who is your who?" - Define your target customer personality and demographic to make marketing and sales much easier.  2. The sales pitch: Honesty, co...

In this episode, I discuss the importance of managing your finances well when running a subscription web design business. I cover three main points: 1. Budgeting - I recommend using the YNAB method and Profit First book as frameworks to help you create a budget and get your expenses under control. Without money coming in and proper financial management, your business will not survive.   2. Buildin...

In this episode, we continue our series on the five models of subscription web design. We dive into the model, which comes after establishing the right mindset. The model you choose depends on your business and financial situation.  The first model is a “lease to own” model where customers pay a monthly fee for 18 months, after which they own their custom website. The second is a “lease with buyou...

In this episode, I'm launching a new series focused on "The Five M's" for success in subscription web design: Mindset, Model, Money, Marketing, and Method. Today, we're diving into Mindset. Understanding why we use the subscription model is crucial. I believe that the 'why' always shapes our actions - a concept I learned from entrepreneur Myron Golden. In our case, the 'why' is the steady cash flo...

In this episode of Subscription Web Design, we delve into Alex Hormozi's business philosophy of selling services that people continually buy. We discuss the potential profitability of subscription web design versus traditional one-time contracts. Drawing parallels between different business models, we explore how acquiring customers on a recurring basis can exponentially increase revenue.

Tune into the latest episode of the Subscription Web Design Podcast as we debunk myths around subscription services and delve into the real meaning of "subscription" in web design. From understanding the "Assumption of Continuity" to discussing the intriguing "Lease to Own" model, we unravel fascinating insights. Remember, subscription doesn't mean unlimited. Discover why in this engaging episode!

In this episode of the Subscription Web Design podcast, we tackle a burning question from Amir, one of our audience members, on how to price web design services competitively in a niche market. Pricing services can be a complex issue, especially when balancing the need to stay affordable for smaller clients while not undercutting fellow web designers. We delve into strategies such as leveraging fu...

In this episode of the Subscription Web Design podcast, I discuss the transformative potential of fulfillment partners for scaling your web design business. I explain how this model allows you to offer services that you might not have the expertise or desire to handle yourself, while also avoiding the need to hire employees, freelancers, or contractors. Fulfillment partners are teams or companies...

In this episode, I share a brand new model I've been thinking about and make a critical announcement about the future of Subscription Web Design. Don't miss it!!!

In this episode, explore the power of the Effective Hourly Rate (EHR) and how it can make a significant impact on your web design business. Learn about the concept of EHR from James Schramko's book, Work Less, Make More, and discover ways to increase your EHR and make better business decisions. Find out how calculating your EHR can help you determine when to scale, whether to increase prices, or b...

In this episode of the Subscription Web Design Podcast, we explore ways to differentiate your web design business amidst the gig economy and the rise of AI. We discuss the importance of finding your niche, how the subscription model itself can be a differentiator, and the power of unique languaging and crafting a unique selling proposition. We also touch on how AI tools, like ChatGPT, can help you...

Welcome to another episode of the Subscription Web Design Podcast! In this episode, we dive into a common question about web hosting and its nuances. Join us as we explore the basics of hosting, its integration into subscription web design plans, and some recommendations for hosting companies. Don't miss out on these valuable insights!

In this episode of the Subscription Web Design podcast, we explore the importance of being a problem solver in the business world, particularly for entrepreneurs. We discuss how to diagnose problems in your web design business and tackle them effectively, using my own experiences and insights from other successful entrepreneurs. We also talk about the benefits of having a mentor or being part of a...

Ever wondered what it takes to launch and run a successful web design business? In this episode, we explore the essential tools and resources you need to set up and grow your web design venture. Sponsored by my course " Getting Started with Subscription Web Design ," we dive into the importance of a solid game plan, the value of having a coach, the necessity of contracts, assembling a team of skil...

In this episode of Subscription Web Design, I share my personal journey of building a subscription web design side hustle while working full-time at a law firm. Discover how I set a 5-year goal, transitioned to running my business full-time, and the importance of time management and setting priorities in creating a successful side hustle. I also discuss the concept of residual income and how my me...

Scaling your web design business is not for everyone. I get it. But it  is incredible  if you want to do it, and do it right. Here's a little bit of what scale has done for me and can do for you too!

The subscription business is MAGICAL when it comes to the concept of transaction frequency. In this episode, we talk about what that is, why it matters, and how subscription web design can get there faster and better than other models.

Are you busy looking at what everybody else is doing instead of focusing on YOUR business? We all fall into this trap from time to time...here's some encouragement for you!

We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?   

Although we aim to serve others, when it comes to making decisions for your life and business, clients must NOT dictate those. 

You might be surprised to hear that one of the BEST ways to convert more customers is to learn from fiction writers. Storytelling is a huge part of both marketing and sales, and if you're not using it yet, you're missing out on a huge opportunity. This episode is practical and value-packed with the 4 stories you MUST have in order to start converting more clients.

Why is subscription web design better for you AND your clients?! It breaks the insidious cycle of feast or famine that is killing opportunity for you and trust for your clients. Check out this post mentioned in the episode: https://subscriptionwebdesign.substack.com/p/building-the-financial-runway-for

Are you building a business that your personal life must conform to? Or the other way around? I strongly encourage you to design your life FIRST and then build a business to support it. Here's how to get going.