Rory & AJ Vaden
Wealthy and Well-Known Podcast
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and t...
Author
Rory & AJ Vaden
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
4 Financial Facts That Will Help You Keep More Of The Money You Earn with Shannon Weinstein 02.05.2023 49:46
Today ' s episode is for everyo ne, n o matter how much or how little you make! How do you keep more of the money you ' re making? That ' s a question relevant to everyone who earns an income. It ' s not for millionaires or billionaires ; it ' s for everyone! You need to have these skills, tools, and mindsets when it comes to money. During today ' s episode, we welcome CPA, Fractional CFO, and Kee...
3 Sources of Inspiration to Help You Outlast Difficulty 28.04.2023 20:16
We recently hosted Dr. Mariel Buqu é for an enriching conversation about her rise from private practitioner to household name. She is a Columbia-trained psychologist and author who has been featured across television and media platforms and has over 700 000 followers online. To kick off our recap, we consider the impact of the consistent flow of information that Dr. Buqu é has been publishing over...
How to Build a Credible Personal Brand with Dr. Mariel Buqué 25.04.2023 30:30
Today's guest is a true expert in mental health and trauma recovery. Dr. Mariel Buqu é is a Columbia-trained psychologist and author who has been featured across television and media platforms. She joins us today to tell the story of her rise from private practice to a personal brand with over 700 000 followers. Despite her concerns that building a social media presence would detract from her cred...
What Is Imposter Syndrome and Do I Have It 21.04.2023 15:36
After our incredible conversation with therapist and entrepreneur, Michelle Chalfant, we wanted to take a closer look at imposter syndrome and how it affects our lives. To start, we define what imposter syndrome is, how you can find out if you have it, where it comes from, and how it disrupts our lives. Then, we tackle some solutions for overcoming limiting beliefs including slowing down and takin...
How Believing In Yourself Can Grow Your Business with Michelle Chalfant 18.04.2023 52:50
It is very easy to tell ourselves that we are not good enough, that we are not worthy, and that we don't deserve to have it all. And in business, self-doubt sticks out like a sore thumb and can deter would-be business partners from working with you. To help us rediscover our worth and to show us that we are indeed valuable, is therapist and entrepreneur, Michelle Chalfant. In our conversation, w e...
3 Hidden Traits of Successful People 14.04.2023 26:38
Successful people usually have a mix of traits that are easy to spot and others that are not as evident but are just as important. What are those hidden traits of success? Welcome to the recap edition of the Influential Personal Brand Podcast as we debrief, recap, and summarize our insightful interview with Carey Nieuwhof to unpack the character traits of successful people. Hear why achieving succ...
How Pastors Can Build Their Personal Brand with Carey Nieuwhof 11.04.2023 40:02
What began as a hobby ended up turning Carey Nieuwhof into one of the most influential leadership speakers and authors in the world! Between 2012 and 2014, while Carey was pastoring at Connexus (the church he founded), he began blogging and podcasting casually . Today, his online content gets over 1.5 billion view s a month and his podcast episodes have been downloaded over 27 million times. In th...
5 Things You Need to Know to Hit A Bestseller List 07.04.2023 19:28
As an author, you are no doubt much more occupied with writing an exceptional book, than you are with selling it. And while not all authors are in the business of hitting bestseller lists, most publishers are. So if you ' re interested in working with a traditional publisher or publishing house, then you'll need to know what it takes to be featured on these lists and what your role will be in mark...
What Makes A New York Times Bestselling Book with Esther Fedorkevich 04.04.2023 51:21
Not every author aspires to become a bestseller. But if your goal is to join the ranks of one of these coveted lists, such as the New York Times, then there are a few key things to know before you get started. Our guest today, Esther Fedorkevich , is uniquely qualified to share advice on this multifaceted topic. Not only is she the founder and CEO of her very own thriving literary agency, The Fedd...
How to Build Recurring Revenue 31.03.2023 31:41
In the previous episode, we spoke to John Meese about building massive membership sites . In this recap episode, we zone in on the key ways to build massive recurring revenue within the membership site model. We explain what recurring revenue is and why it matters , how it affects business valuation , and why we love it! In order to secure consistently recurring revenue, it ' s essential to genera...
How to Build Massive Membership Sites with John Meese 28.03.2023 35:49
Membership sites are a great way to ensure continuous revenue and build a community. Today we are joined by membership site expert John Meese. John has helped people and brands build six to seven-figure membership sites, one of the most notable being Platform University which he managed to scale to the point of resale. He is also the author of the bestselling book, Survive and Thrive: How to Build...
Tips For Being a Better Coach 24.03.2023 12:41
Today's episode is for all the coaches out there! Tune in for a series of quick and practical tips on how anyone can elevate their offerings as a coach. In this brief, but informative episode, AJ shares her top takeaways from her conversation with Minal Mehta, CEO and Co-founder of AllTakes , an online platform built specifically for coaches. You'll hear AJ break down the value of niching down as...
How Coaches Can Use Technology to Scale with Minal Mehta 21.03.2023 48:22
There's a big difference between the skills required to be an exceptional coach and the expertise you need to create a thriving business. If you've ever felt overwhelmed by the technology side of building a coaching business, then this episode is for you! We sat down with Minal Mehta, CEO and Co-founder of AllTakes , to talk about her journey from employee to coach to entrepreneur, and how she bec...
How An App Helps You Build Community 17.03.2023 12:58
Building and nurturing a community is an essential part of building a brand . In this episode, we recap our recent interview with AppIt Ventures CEO, Amanda Moriuchi, and share our most significant takeaways. Our conversation with Amanda was centered around how we can use technology (apps, specifically) to deepen relationships with and within our communities. This recap lists the benefits of havin...
How To Know When You Are Ready For An App with Amanda Moriuchi 14.03.2023 48:37
Having an app allows for a more intimate engagement with your customers, but how do you know whether you're ready to take that step? Joining us today to break down the process of building, launching, growing, and monetizing an app is the CEO of Appit Ventures, Amanda Moriuchi . In this episode, Amanda shares insights into the growing mobile app trends, the sense of community tech facilitates , and...
15 Legal Strategies for Entrepreneurs to Reduce Taxes 10.03.2023 38:28
Much of what we do here at Brand Builders Group and on this podcast is geared toward helping you grow your income, but there is more to being a successful business owner than just that! Today we are reflecting on our recent chat with Henry Yoshida and sharing 15 powerful tax-saving strategies . Our conversation with Henry was packed with amazing insight and useful tactics, and taxes only made up a...
Alternative Investment Vehicles for Entrepreneurs with Henry Yoshida 07.03.2023 49:21
Today we are very excited to bring you a finance and investment focussed episode of the show, as we welcome the CEO and Co-Founder of Rocket Dollar, Henry Yoshida! Rocket Dollar is a fintech platform aimed at helping investors prepare smartly for retirement by offering private alternative investment options. Henry has been a CFP since he was 22, and spent 10 years at Merrill Lynch before the segue...
Sales Enablement for Beginners 03.03.2023 19:54
A healthy relationship between marketing and sales is crucial. But how often does your sales and marketing team truly communicate, collaborate, brainstorm, or provide feedback? And how can you ensure they're working together in the sales enablement process without getting siloed off from one another? Today on the show, AJ answers these questions and more as she reflects on her conversation with Be...
Business Automation: What You Need To Know so You Know What To Automate, With Ben Rigsby 28.02.2023 53:56
If you're an entrepreneur or business owner, then you are no doubt aware of the challenges of running a seamless marketing-to-sales pipeline. But what do you do when your lead generation processes aren't resulting in sales, and your customer retention rate s are continually dropping , no matter what you try? Joining us today to answer all these questions , and more , is Ben Rigsby, Co-founder and...
Developing a Mindset of Persistence 24.02.2023 25:01
As an entrepreneur, on a mission-driven trajectory, only you can make the decision that you will not be stopped. You can't accept someone else's rejection as permanent and only you can decide that you are going to make it! We're back with another special recap edition of the Influential Personal Brand Podcast, where Rory does a debrief, recap, and summary of the most recent interview with Annie F...
How to Build a Bestselling Brand in the Christian Market with Annie F Downs 21.02.2023 35:52
If you've been listening to the podcast for a while now, you'll know that your hosts from the Vaden Villa are hard-core, Bible-thumping, Jesus freaks, and one of the questions we've been wanting to answer is how you build a bestselling brand in the Christian market. Our guest today is a New York Times bestselling author and speaker that speaks all over the country doing sermons and Christian confe...
You Don't Need A Visual Identity To Build Your Personal Brand 17.02.2023 15:52
Here at the Influential Brand Podcast, we believe that a personal brand is a formalization of what you want to be known for and who you want to be known by . It is not your visual identity. In this episode, we unpack why people incorrectly confuse their visual identities with their personal brands and get hung up on fonts and colors. We reflect on a past episode with Nadine Hanafi from Digital Bra...
Create Your Visual Identity in 30 Days with Nadine Hanafi 14.02.2023 55:24
Most people assume that having an expensive-looking brand costs a lot of money. As you'll discover in today's episode, that isn't necessarily the case! Since 2013, Nadine Hanafi has helped everyone from Fortune 100 C-suite executives to bestselling authors to startup entrepreneurs share their brand message through inspired visual storytelling. After founding the award-winning design firm, We Are V...
The Four Non-Negotiables for a Successful Virtual Event 10.02.2023 22:09
The COVID-19 pandemic and subsequent lockdowns caused unprecedented disruptions in industries across the world. One of the first sectors to feel the impact was live events. Overnight, companies were being forced to either postpone their events indefinitely or cancel them altogether. In today ' s special recap episode, Rory revisits his conversation with Bari Baumgardner, Founder and Chief Strategi...
Running Profitable Virtual Events With Bari Baumgardner 07.02.2023 49:05
When the COVID-19 pandemic struck, the world of live events was decimated, and global lockdowns left the industry scrambling to adapt. At the time SAGE event management was one of the first companies to pivot and offer virtual live events at a large scale. And, after rapidly organizing a massive virtual event for one of their top clients (the legendary Tony Robbins) it quickly led to them becoming...
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