We started a business, send help!

This week we’re joined by the formidable Emma Fishlock , the no-BS, messy founder behind Real World Consultancy . Emma has helped over 1,000 founders and businesses grow, scale, and succeed, and she’s a passionate champion of female founders through her Strategic Circle community . Emma is the opposite of a gatekeeper. She openly shares the strategies, lessons, and frameworks that have helped so m...

It’s just us this week! We’re chatting about what we’ve been up to lately and the steps we’re taking to keep moving things forward. We also dive into the idea of “owning it” — a mindset we much prefer to the overused and often negative term “imposter syndrome.” Plus, we share a bit about our recent photoshoot with the amazing Heather Seed and how a little inspiration from America’s Next Top Model...

This week we’re joined by Laura Davis from The Two Lauras , the only membership dedicated to social media freelancers, and she is dropping serious value. We’re talking:
 Why niching down is the fastest way to attract your dream clients (hint: it’s not “everyone”) The power of the right CTA on social, and what most people get wrong When (and how) to outsource without blowing your budget Why the “vi...

A short catch-up from us this week after the half-term juggle. We’re sharing what’s been going on behind the scenes, navigating the messy middle of business, realising that getting the gig is only the beginning, feeling completely paralysed by decisions, and the practical (and slightly overwhelming) process of consolidating our websites. We also chat about rediscovering Pinterest and why it’s quie...

What does it take to turn a Southern US comfort food into a breakout UK brand? In this episode, we sit down with Jane, co-founder of Homewrecker Cheese , to unpack the wild journey of building a startup from scratch and bringing a bold taste of the American South to British shelves. Jane shares the realities of launching a food brand, navigating culture gaps, hustling for retail wins, and what it...

This week, it’s just us catching up, getting honest, and sitting right in the messy middle of building our businesses. We share what’s been going on behind the scenes, the latest updates, and what’s currently stretching us (in all the ways). We also chat about the Creative Futures programme , one to have on your radar if you’re a startup or growing business in the creative industries in and around...

This week on We Started a Business, Send Help , we’re joined by graphic design expert Joanne Higgs (Jo Higgs Creative) to share practical branding tips for small businesses — plus the biggest design mistakes and icks she sees all the time 👀 We chat logos, Canva overwhelm, DIY branding, and how to make your business look professional without the stress. 🎧 A must-listen for small business owners,...

This week, we’re doing what we do best: a honest recap. What we said we’d do. What we actually did. What’s still sitting on the to-do list staring at us 👀 And sharing the biggest learnings from our recent trip to Birmingham for the 51% Club Strategy Reset Day. We dive into: Strategy (without the corporate fluff) with Emma Fishlock, Real World Consultancy How we should be using AI in our businesse...

Ever catch yourself thinking, “I’ll rest later,” “I’ll deal with that after this deadline,” or “This is fine” (when it’s very much not)? Yep, that’s self-abandonment, and it shows up a lot when you’re building a business. On this episode of We Started a Business, Send Help!, we’re joined by the brilliant Jennie from Work, Life Health to unpack how self-abandonment sneaks into our work, why it matt...

We know we said our first episode would be next week, but then we remembered why we started this pod in the first place. It was to keep us accountable and showing up. So, that is exactly what we're doing! This is a quick chat, just us. Chewing the fat over what we've got going on, what we will be focusing this pod on as we hurtle headlong into 2026 and some random memes and references alon...

Welcome back to We Started a Business, Send Help! This is episode 22, and before we properly log off for Christmas, we’re jumping in with a quick catch-up. We’re sharing what’s been going on behind the scenes, a few lessons from the last couple of months, and a massive thank you to everyone who’s listened, sent feedback, and to all the brilliant guest experts we’ve had on the show. We’re taking a...

This week, we’re joined by the incredible Meeta Darji , an award-winning speaker and mindset expert specialising in mental resilience, public speaking with confidence and money mindset. After surviving a horrific car accident in the U.S., Meeta discovered the power of Emotional Freedom Tapping (EFT), a powerful technique that helps reprogramme the mind and release deep emotional and energetic bloc...

It’s episode 20 and Christmas is nearly here! This week, we’re keeping it real with a quick catch-up and a big dose of honesty. Full disclosure: we scrapped the original episode because… well, it just didn’t feel right. So we hit reset, stripped it back, and decided to give you the unfiltered update on where we’re really at with our businesses right now. Thanks for riding with us through every twi...

This week on We Started a Business, Send Help , we’re talking to Louie Tew , co-founder of TH&TH , the bridal brand born out of one wedding, a shoestring budget, and a wild twist of fate. After years in fashion and branding, Louie and her friends designed the bridesmaid dresses she couldn’t find anywhere — elegant, couture-style, but affordable. When the wedding photos hit Twitter (we mean, X!...

Black Friday and the festive season’s creeping in and small business owners everywhere are feeling the pressure. In this episode, we chat about getting ready for Christmas and tackling Black Friday without resorting to discounts. We share down-to-earth ways to stand out, stay visible, and keep sales steady through the busiest time of year. If you run a small product or service business, this one’s...

If you’ve been hearing that tools like Google’s AI updates, ChatGPT, and language-model search are changing the way customers find you online… you’re absolutely right. And today, we’re breaking down exactly how. We’ve brought in two of the best people to help us make sense of it: Jess and Kelly from Accentuate SEO , specialists in AI-driven search strategies and real-world optimisation for small b...

Deborah’s story isn’t your average career pivot. After breast cancer treatment put life and work on pause, she didn’t just “go back”, she rebuilt. Add in a marriage breakup, relocating to another country across the other side of the world, and starting a business with her now-husband… let’s just say she’s navigated more than a few plot twists. We get into: Reclaiming who you are when life flips th...

Money — we all think about it, but no one really talks about it. In this episode of We Started a Business, Send Help! , we sit down with Rachel Kerr , a financial planner and founder of ⁠ Albert and Mae Wealth Management ⁠ on a mission to break the money taboo. We dive into: 💔 How to handle money through divorce 📉 What the UK Budget could mean for you 💰 Building your emergency fund (and why it’...

Money — we all think about it, but no one really talks about it. In this episode of We Started a Business, Send Help! , we sit down with Rachel Kerr , a financial planner and founder of Albert and Mae Wealth Management on a mission to break the money taboo. We dive into: 💔 How to handle money through divorce 📉 What the UK Budget could mean for you 💰 Building your emergency fund (and why it’s no...

We thought it's about time we answer some of the listener questions we've received, including how we got our first customers for our product and service businesses, biggest f*ck up at work and how to say no without p*ssing off your clients and customers. Yes, even the pushy ones! The questions we couldn't answers, we've lined up the right guest experts to come on and answer them pr...

We thought it's about time we answer some of the listener questions we've received, including how we got our first customers for our product and service businesses, biggest f*ck up at work and how to say no without p*ssing off your clients and customers. Yes, even the pushy ones! The questions we couldn't answers, we've lined up the right guest experts to come on and answer them properly for you....

PR alone won’t build your brand anymore. The game has changed and visibility is everything. The brands and creators who win today are the ones who show up everywhere, across every platform, consistently. You can have the best product or service in the world, but if no one sees you, you don’t exist. Visibility beats PR every single time. 🚀 We chat about how we navigate the "ick" of visib...

Turning a lightbulb moment into a real, on-the-shelf product sounds exciting, until you realise it takes years of grit, setbacks, and sheer stubbornness to get there. In this episode, we chat with Laura Sparkes, founder of DriRun , the world’s first reusable, discreet bladder-leak pad for runners. Laura shares how she went from idea to innovation, what kept her going when things got tough, and why...

You may have noticed, we disappeared from the Meta universe this week. Vanished. Just an hour after we uploaded our most-listened-to episode with psychic and guide Beth Taylor, both of our business Instagram accounts were deleted. No warning. No explanation. No way back. This has been a HUGE lesson for us. And today, we’re sharing the full story: what happened, what we’ve learned, and how you can...

What does it really mean to bring your whole self into your business, and what magic happens when you do? In this episode, we’re joined by Beth Taylor, Psychic, Channel, and Guide in soul alignment and personal transformation. Five years ago, Beth made the leap from running a beauty business to fully embracing her psychic gifts. Today, she runs a thriving, high-end practice with incredible clients...