We Are Sales Podcast

In deze aflevering gaan we in gesprek met Jorik Van Den Bosch, auteur van Slim Prospecteren , over hoe je makkelijk deuren kan openen in B2B sales. Van een toevallige start in sales tijdens de economische crisis tot het begeleiden van meer dan 500 bedrijven: Jorik deelt een no-nonsense kijk op prospecting die haaks staat op de typische “spray & pray”-aanpak. Je ontdekt onder andere: Waarom pro...

Vandaag zijn we in gesprek met Dieter Dezitter, Managing Director en sales leader bij TVH Parts. Dieter is iemand die niet klassiek in sales is gerold, maar er eerder organisch is ingegroeid. Van interne sales tot leadership en transformaties: hij heeft een parcours afgelegd waarin structuur, processen en mensen centraal staan. In deze aflevering duiken we in: hoe je van “verkoper” groeit naar sal...

n deze aflevering ga ik in gesprek met Milan Pelgrims , founder van In Five Years , over recruitment in een scale-up context. Hoe vinden snelgroeiende bedrijven sterke mensen voor sales, product en engineering – zonder in te boeten op kwaliteit? Milan deelt hoe talent partners werken met warme talent pools , gestructureerde recruitment processen en duidelijke hiring criteria om sneller tot sterke...

In deze aflevering gaan we in gesprek met Bert Paesbrugghe, Associate Professor aan IESEG Business School en founder van EvaluationsHub. Centraal staat zijn boek The Buyer’s Balance, waarin hij een heldere kijk geeft op hoe procurement vandaag denkt en beslist. We verkennen hoe de wereld van B2B-aankopen geëvolueerd is en wat dat concreet betekent voor salesorganisaties. Waarom focust procurement...

In dit gesprek verkennen Dylan Mendes en Hanneke Vogels het veranderende landschap van sales, met een bijzondere focus op de rol van AI en technologie bij het verbeteren van sales processen. Ze bespreken de huidige stand van zaken rond AI, de praktische toepassingen ervan en de scepsis die leeft rond door AI-aangestuurde sales development representatives (SDR’s). Daarnaast gaat het gesprek in op h...

In deze aflevering gaat Dylan Mendes in gesprek met Dirk Geeraerts, sales leader in cybersecurity, over de opvallende parallellen tussen Formula 1 en sales als topsport. Dirk vergelijkt de sales professional met een F1-piloot: winnen vraagt om voorbereiding, technologie, teamwerk en voortdurende marginal gains. Daarnaast deelt hij zijn inzichten over moderne B2B-sales, waar klanten steeds beter ge...

In deze aflevering gaat Dylan Mendes in gesprek met Tijl Van Mierlo, mede-oprichter van Blindspot, over zijn opmerkelijke traject van optometrist naar field sales professional en uiteindelijk startup founder. Vanuit zijn ervaring in de sterk competitieve optische sector deelt Tijl inzichten over vertrouwen opbouwen, field sales en het belang van deep discovery in klantenrelaties. Hij legt uit waar...

In deze podcastaflevering interviewt Dylan Mendes Valerie Tuytschaever, managing partner bij ISAM, over de complexiteit van change management, met een bijzondere focus op sales. Ze bespreken het belang van communicatie, meetbare resultaten en de rol van individuen in het realiseren van verandering. Valérie deelt inzichten over het omgaan met weerstand, het belang van levenslang leren en het afstem...

Today, we are together with Yoni Szpiro, a leading expert in recruitment, talent psychology, and data-driven commercial performance. We dive deep into how Yoni helps companies truly understand human behavior, decode motivational drivers, and build stronger sales and marketing teams using a unique mix of personality insights, skills mapping, and modern recruitment science. In this episode, Yoni sha...

Today, we are together with Maarten Laruelle, one of Belgium’s leading experts in pricing strategy and value-driven commercial architecture. We talk about how he helps scaling companies move away from intuition-based pricing and instead build predictable revenue models using clear value propositions, smart packaging, and structured pricing frameworks. In this episode, Maarten shares when a company...

Today, we are together with Martijn Plessers , one of Belgium’s leading experts in Revenue Operations and data-driven go-to-market strategy. We talk about how he helps scaling companies move away from intuition-based decisions and build predictable growth engines using clean data, clear processes, and aligned teams. In this episode, Martijn shares when a company should  really  invest in RevOps, t...

Today we are together with Benjamin De Lathouwer, an experienced SaaS sales leader with a sharp view on team growth and commercial performance. We talk about how he builds strong sales teams by going much further than traditional sales training. In this episode, we delve into his well-known five-finger attitude check during recruitment, his three levels of development (psychology, sales skills, an...

Today, we’re joined by Ollie Sharp, Chief Revenue Officer at Trumpet, and someone who has made a huge impact in the world of sales leadership. From being part of LinkedIn’s early European team to leading Salesloft’s growth across EMEA, Ollie has been at the forefront of building successful sales teams and cultures.  In this episode, we explore some really important topics for anyone in sales or le...

Today we're joined by Kevin McIntyre, the Chief Revenue Officer at Dealfront. Kevin dives into the fascinating journey of merging two distinct companies, EchoBot and Leadfeeder, into what is now Dealfront.  We get to hear firsthand about the challenges and triumphs of creating a unified brand and strategy across different European markets. First off, Kevin will share insights on blending diffe...

In 1 month and a half it's time for the We Are Sales conference 2024, and two weeks ago we had a great session during our roadshow in Amsterdam. As a speaker we had Frederik Maris, head of EMEA at Zoom as one of our speakers. In his keynote he talks about: - The importance of MEDDICC and how to apply it - The framework he uses to identify, build and test champions - How to spot the difference...

In less than 2 months it's time for the We Are Sales conference 2024, so it's time to step back in time and take a look at one of the keyotes of last year. We go back to the keynote of Anne-Sophie Lotgering, Chief Enterprise Market Officer at Proximus. In her keynote she talks about: - The importance of growth mindset & culture - How Proximus implemented agile across the organisation -...

In less then 2 months it's time for the We Are Sales conference 2024, so it's time to step back in time and take a look at one of the keyotes of last year. We go back to the keynote of Christopher Engman, Founder of Megadeals. In his keynote he talks about: - The 5 cornerstones to closing Megadeals - How you cna scale your rainmakers to close more deals - The importance of marketing to sup...

In today's episode we welcome Toni Holbein on the show! You might know or have heard of Toni by now, because he is truly building himself a personal brand, and thank god he is, because he got stuff to share. Today, Toni is going to challenge the activity of "sales forecasting". Does it truly drive its purpose? And yes, we all like to be in control and forecasting makes us feel being...

In just over 2 months it's time for the We Are Sales conference 2024, so it's time to step back in time and take a look at one of the keyotes of last year. We go back to the keynote of Pablo Dominguez, co-author of the book "What a Unicorn Knows" & operating partner at Insight Partners. In his keynote he talks about: How to create maximum results with your revenue teams with...

In today’s podcast we are joined by Toby Carrington, Chief Business Officer at Seismic. Toby isn't just any expert; he's a mastermind in transforming sales strategies and nurturing customer relationships, making him a treasure trove of insights for anyone looking to excel in sales Our conversation is about how to fit better today’s buyer's expectations. Toby touches on the concept of a...

Today, we're joined by Rytis Meskauskas, Chief Revenue Officer at NordVPN. Rytis opens up about NordVPN's strategic entrance into the B2B market. Because you see - NordVPN initially serviced the B2C market only. It is then through a fascinating journey from recognizing the untapped potential in their existing B2C base, that they decided to launch a dedicated B2B SaaS offering. In today’s c...

Today we're chatting with Andy Champion, VP & GM International at Highspot. Andy was here to share his wisdom on coaching and developing leaders. One thing's for sure: things have changed a lot since last year and will keep changing into next year. Therefore, maintaining a continuous feedback & adaptation loop, facilitated by skilled coaches & great leaders, is something every...

Today we're joined by Patrick Trümpi, Chief Sales Officer at Unique. You might know Patrick as a respected thought leader on Linkedin, but he's definitely more than that: a real strategist and go-getter. In today's episode, Patrick is sharing the recent pivot they've undergone at Unique. Back in 2021 they launched Unique, a conversational intelligence platform targeted at tech comp...

Today we're joined by Tom Glasson, the founding CEO of Scalewise. Tom's here to drop some serious knowledge on hiring VP Sales, and trust me, he knows his stuff. At Scalewise, they're helping B2B tech companies by providing permanent or interim, fractional VP Sales. This makes Tom super qualified to talk about (1) whether or not you're in the stage of needing a VP sales, (2) the co...

Today, we're hanging out with Martin Mackay, the Chief Revenue Officer at Versa Networks. In our chat, we're getting the inside scoop on how Martin turns around underperforming sales teams and how he kicks revenue growth into high gear. Martin's going to break down why treating sales as a process is key. As he would say "no outcome without processes".He is also going to tell...